'Road to Las Vegas' events in 11 cities across America
combine music, Clear Channel radio personalities, Dodge Dart test-drives and
Dodge blogger street teams
Twelve lucky test-drive participants to win tickets to the
iHeartRadio Music Festival in Las Vegas
Fans can visit Dodge dealers across America to test-drive
the all-new Dodge Dart for a chance to win
The Dodge brand and Clear Channel Media and Entertainment
today announced the two companies are teaming up for a nationwide tour centered
around music and the all-new 2013 Dodge Dart compact car.
"The Road to Las Vegas" event will ultimately send
12 fans and their guests to the iHeartRadio Music Festival 2012 at MGM Grand in
Las Vegas on Sept. 21 and 22. In addition, one lucky participant will win a
special "iHeart Dodge Dart" customized by international recording
artist Pitbull.
There will be 11 major market events across the country
leading up to the festival, which will bring together music, on-air Clear
Channel radio personalities and test-drives of the all-new 2013 Dodge Dart, the
brand's groundbreaking new compact car. Each test-drive participant will
automatically be entered into the sweepstakes to win one of 12 VIP experience
packages to the iHeartRadio Music Festival 2012, including two tickets to the
Festival, a backstage meet-and-greet with Pitbull and a chance to win his
one-of-a-kind customized Dodge Dart.
Consumers taking Dodge Dart test-drives at Dodge dealerships
across America also will be entered into the sweepstakes.
"The all-new Dodge Dart is a groundbreaking vehicle
delivering features and benefits never before offered in a compact car,"
said Reid Bigland, President and CEO - Dodge Brand. "This promotion
featuring test-drive events in 11 cities across the United States and an
'iHeart Dodge Dart' customized by Pitbull will allow consumers to personally
experience the class-leading driving dynamics, style, roominess, and technology
of the all-new Dart."
"Our goal in working with Dodge on this unique campaign
is to help make the 2013 Dodge Dart the automotive conversation of the
summer," said Tim Castelli, President of Sales, Marketing and Partnerships
for Clear Channel Media and Entertainment. "This campaign showcases Clear
Channel's strengths: our ability to execute creative, integrated and
multiplatform campaigns that connect major brands with consumers and today's
top artists."
Throughout the tour, Dodge "road-tripper"
street-team bloggers and Clear Channel radio station on-air personalities will
direct listeners to additional events taking place across the country - with
each test-drive providing a chance to win a VIP trip to the iHeartRadio Music
Festival.
The Dodge brand will promote the summer music events online
through iHeartRadio, a free, all-in-one digital service that lets listeners
find more than 1,000 live stations or create their own commercial-free custom
stations inspired by favorite artists and songs. The summer tour also will be
promoted across Clear Channel Hot Adult Contemporary (AC), Rhythmic AC,
Contemporary Hit Radio (CHR), Rhythmic CHR, Urban stations and Spanish
Contemporary stations in the top 50 markets through on-air spots and radio
personality interaction and engagement with listeners across the country.
The first event began in Dallas on July 29. Additional stops
take place in Phoenix (Aug. 4-5), Los Angeles (Aug. 10-12), San Antonio (Aug.
18), Orlando, Fla. (Aug. 25), Atlanta (Aug. 31), Baltimore (Sept. 7), Brooklyn,
N.Y. (Sept. 8) and Denver (Sept. 16). Dates will be announced soon for
additional tour stops in Detroit and Chicago.
For more details on "The Road to Las Vegas" summer
tour and sweepstakes, and to follow the adventures of the Dodge bloggers as
they journey across America, fans can visit the Dodge brand Facebook page,
www.facebook.com/Dodge .
About 2013 Dodge DartThe all-new 2013 Dodge Dart leverages
the world-class architecture and DNA of Alfa Romeo and then infuses it with
Dodge passion and design, creating an agile, fun-to-drive compact car with
mid-size levels of interior roominess and unmatched style, technology, safety
and customization. The Dodge Dart brings features and content never before seen
in the compact car segment. With a U.S. manufacturer's suggested retail price
(MSRP) of just $15,995 (excluding destination), the new Dodge Dart is a
thoroughly modern vehicle that's beautifully designed and crafted with
high-quality materials, attention to detail and precision craftsmanship.
With an available fun-to-drive 1.4-liter MultiAir Turbo
engine offering up to 41 mpg highway, great ride and handling characteristics
compliments of the Alfa Romeo-based chassis, innovative interior style
featuring high-quality materials, splashes of color -- like Ruby Red and Citrus
Peel -- and cool technology not found in the segment, like the available
class-exclusive 8.4-inch Uconnect Touch Screen and 7-inch thin film transistor
(TFT) customizable gauge cluster, as well as class-leading safety features,
such as 10 standard air bags, and innovative style including available
class-exclusive LED "racetrack" taillamps and integrated dual
exhaust, the 2013 Dodge Dart sets a new standard in the compact car segment.
Learn more about the all-new Dart at www.Dodge.com or
www.facebook.com/Dodge .