2014-05-14
Like every year for the past 11 years, Ace Jewelers hosted their annual IWC Novelty Event in one of their beautiful boutiques in the center of Amsterdam. IWC focuses on one specific collection each year to give it a make-over. This way, each collection gets an update every 4-5 years. Basically, it is much like what we see at some car manufacturers with their lifecycle methodology for car models. Last Salon International de la Haute Horlogerie (SIHH) in Geneva, where IWC presents their new models every year, we could see the new line-up of the Aquatimer models that we boosted a […]
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The 12th IWC Novelty Event Hosted By Ace Jewelers