2015-01-03

FOR IMMEDIATE RELEASE

January 03, 2015
- Do you want a trip to the Caribbean or an iPhone 6 and don’t have the
money to pay for it?  From the same creators of the Harmony Universal
Remote Control, Clickfree Automatic Backup, and Kooboodle Cloud Service,
a new app has just launched for your Apple and Android
devices that makes it super easy to trade your old stuff for awesome
new stuff!  And, as part of the launch, anyone that signs up for a new
Swapmommy account gets entered into a draw for a new iPhone 6!  Add some
stuff to your account and invite your friends and family to get even
more ballots, increasing your chances to win!

The free app is
called Swapmommy, but don’t let the name scare you; it’s all about
trading old stuff for better stuff like a trip to the Caribbean or an
iPhone 6, all already posted by users! The app features seamless,
anonymous browsing of posts for items people want and items that people
have. By having both wants and haves, it makes it easy to facilitate
fast and interesting trades.  Once users agree on a trade, they arrange a
local meeting to swap their items.

Adding items is free, simple
and fast. Users just take a photo within the app, and that’s it.  Unlike
other classified ad sites that require multiple fields of information
to be entered, all of that is optional in Swapmommy. Since users know
what others have and want, relevant offers can be proposed and received.

Bryan
McLeod, CEO, said, “Not everyone has a lot of disposable cash, but
everyone has lots of stuff.  Stuff that may or may not be useful to
them. And that’s the stuff we want to maximize for people.  We wanted to
give people an easy way to trade that stuff for better stuff.”

The
new app is completely free to use. Registration is not required to
browse items; instead, registration is only required when users would
like to add items to their own “WANTS” and “HAVES” lists. Through the
trading platform, making an offer or counteroffer is easy. Offers can
even be topped with cash. Users can make and receive unlimited offers,
and there is no obligation to use the service. Users are ultimately
responsible for facilitating exchanges of agreed upon items.

Another
feature is the ability to connect with close family and friends.
Swapmommy gives users the opportunity to really understand what close
friends and family want or have for a special occasion or when they want
to borrow something. McLeod said, “I hear this, and ask this myself,
several times a year ‘what do you want for Christmas?’ or ‘what do you
want for your birthday?’. Now with Swapmommy, there’s no more guessing. I
connect with my family and friends and I can see exactly what each
wants, and they can see exactly what I want.”

Swapmommy offers a
simple-to-navigate interface that includes comprehensive notifications
regarding offers made, offers received, friend requests, and trading
history. A really interesting feature of the app is the ability to see
who added your stuff to their want list.  McLeod said “If you know
someone is interested in something you have, you can take a look to see
what they have that you might be interested in trading for.  It’s all
about simplifying the age-old bartering process.”

With easy
browsing, a fun collecting feature, and a safe trading platform,
Swapmommy offers a user-friendly experience for anyone who wants to
trade virtually anything.

Swapmommy is currently available in the Google and Apple stores for phones and tablets.  More information can be found at  http://www.swapmommy.com.

About the Company
Swapmommy
is owned and operated by Storage Appliance Corporation, makers of the
award-winning Clickfree external hard drives and backup software, and
the newly launched cloud service, Kooboodle. Innovation is the hallmark
of Storage Appliance Corporation – continually adding value in product
and services with an emphasis on creating great user experiences.
Swapmommy is the easiest way to trade stuff for better stuff.  Kooboodle
is a photo-centric online storage site that facilitates simple yet
advanced automated features for the sharing, exchanging and collection
of photos.  With Kooboodle you get the photos you've always wanted from
friends and family, securely and privately.

Contact
For more information, please visit http://www.swapmommy.com.

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