2014-09-23

It has been a busy few weeks for mobile news … but then again, when isn't it busy? The much-anticipated Apple announcement coincided with the perhaps poorly timed CTIA mobile industry tradeshow. But there was a common thread between these two events: the future of mobile video. Net Neutrality and Mobile Video Last week, while Apple was announcing its Watches and the new iPhone 6, the chairman of the Federal Communications Commission (FCC), Tom Wheeler, gave a keynote at CTIA on net neutrality and mobile technology alongside executives from ESPN, Hulu, and Alcatel-Lucent. Wheeler wrote a proposal to reinstate net neutrality rules, which would allow Internet service providers (ISPs) to charge websites for faster services. Companies, such as the ones sitting beside Wheeler at the keynote, could pay money to be in a virtual "fast lane" for sending content. The window for the public to comment on how the FCC should treat Internet traffic is now closed, but not without receiving a record 3.7 million comments. The proposal is now being reviewed by the U.S. Congress. Wheeler is hoping for an approval from the FCC before the end of 2014. During the keynote, Wheeler noted that the influx of people using high-speed 4G LTE networks on their mobile phones has motivated the FCC to revise its policy on mobile broadband under net neutrality rules. FierceMobileIT , a mobile industry news site, reported that Wheeler clearly "favors treating mobile broadband in the same way as fixed broadband." In other words, Wheeler envisions the slow lane and the fast lane for mobile broadband as well. And as with the proposed net neutrality rules on fixed broadband, less lucrative content providers could end up in the slow lane. So that beautiful, captivating video you just shot for, say, TechSoup's Storymakers challenge, would load more slowly over both broadband and mobile networks. Wheeler's proposal is troubling for nonprofits, charities, public libraries, and other institutions that cannot afford to pay a premium for sending content. Find out more information from Save the Internet . Apple Dives into Wearable Tech and Bigger Phones Okay, now on to the fun stuff: new Apple gadgets! The company revealed what every tech fan was predicting: smartwatches. My colleague Jim Lynch has written quite a bit about the potential that wearable technology has for nonprofits and social good organizations. While the Apple Watch hasn't been released yet (it's coming in early 2015), it has interesting fitness features that might be beneficial for health organizations. Apple claims that the Watch's built-in fitness features can track "a wider variety of activities" than other fitness trackers. It uses an accelerometer to measure body movement and can also track heart rate. And, like other fitness watches and wearable gear, it uses GPS and WiFi to record distance. Apple also revealed two new phones: the iPhone 6 and the iPhone 6 Plus. Among other upgrades, the phones have significantly larger displays than the 4-inch iPhone 5S at 4.7 inches and 5.5 inches, respectively. In this article from the Nonprofit Quarterly on how the iPhone 6 might impact nonprofits, the author called out three features: Pictures and video, larger screens for bigger emails, and Apple Pay. In addition to the excellent commentary, I'd like to add that the third-largest phone manufacturer joining the big display trend signifies a turning point for mobile video consumption. Bigger screens translate to more comfortable video watching. This means that organizations should start focusing on ways to reach supporters via mobile video. But perhaps more importantly, this potential increase in mobile video consumption highlights the importance of maintaining a neutral web. People need access to all types of video content — not just the ones from the providers that can pay a premium. What is your stance on net neutrality? Log in and share with us in the comments. Image 1 : freepress / CC BY-SA Image 2 : Apple / subject to use agreement

Show more