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Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, announced new software that enables retailers to leverage insightful data either from in-store sensors or other Internet of Things (IoT) devices...

It is an age of fierce competition in business organizations. Majority of business owners are now growing very careful when it comes to spending dollars on their marketing strategies. Businesses nowadays cannot afford to neglect the most effective marketing...

Marketing Manager - Bloomberg Government Job Requisition Number:36537 United States Washington - USA The Role: Bloomberg Government (BGOV) is a web-based information product that reports on, analyzes, and quantifies the impact of government actions...

Companies are increasingly relying on social media influencers to stand out in the social noise and impact shoppers' purchasing decisions. Consumers’ trust in brands for a reliable source of information is dwindling, which is contributing to the rising...

I recently watched an episode of “The Crazy Ones” which shed light on an issue I think about frequently – the collision between qualitative and quantitative marketing. The sitcom, in which Robins Williams stars as Simon Roberts, the...