Affiliate Marketing Industry News Roundup 3-31-2016
Thanks for checking out this week’s edition of the Affiliate Marketing Industry News Roundup! I’ve collected some interesting and timely pieces from around the interwebs.
As always, if you have an affiliate marketing industry story that you’d like us to share, there is a submission link at the end of this post.
FeedFront Issue 34 Available
This issue of FeedFront Magazine includes the Affiliate Marketer’s Hierarchy of Needs by Shawn Collins; Bloggers, Here’s Why You’re Not Making Money by Janet Thaeler; 4 Apps to Stay Organized and Indispensable by Brendan Lash; and Top 5 Places to Look for Affiliates by Victoria Galperina. You’ll also find FMTC CEO Rachel Honoway’s article, Recognizing Valuable Performance Higher in the Funnel.
Also, there is coverage on pay per click campaigns, tips for bloggers, Facebook ads, Google AdWords, 5 important court decisions for affiliate marketers, online reputation, SEO, common CAN-SPAM misconceptions, Canada, crowdfunding, YouTube video ads, business cards, analytics, productivity hacks, and more.
Source: FeedFront
Influencer Directory – Browse Influencers & Opportunities
March has been an exciting month of developments for Fresh Press Media. I think our advertiser friends are going to like the two newest additions to their dashboards:
Browse Influencers
Browse Opportunities
The next time you login to your account, you’ll note two new options on the main navigation bar at the top of the page, “Influencers” and “Opportunities”. These will take you to searchable directories showcasing the people and campaigns available in the marketplace.
Plus – Influencers have the ability to Browse Advertisers – so you’ll want to be sure your profile looks great when they come looking.
Source: Fresh Press Media
5 Steps to an Approved Affiliate Application
“Most often, applications are declined for very simple reasons. Affiliate managers are busy folks and can’t always send individual emails to those declined affiliates with specific explanations, which unfortunately leaves a lot of affiliates discouraged and scratching their heads.
Here are 5 tips for beginning affiliates to optimize their affiliate profiles and avoid the simple reasons why applications are declined.”
Source: Snow Consulting
What’s New in the Influencer Marketplace
In January, Fresh Press Media launched the Influencer Marketplace to bridge the gap between advertisers and influencers looking to work together. This platform simplifies the connection, payment and communication process, so be sure to take advantage of this opportunity!
You readily connect with influencers to promote your specific product line, and you only pay if you find the perfect fit. Check out the rest of this post to see all of the updated features for advertisers!
Source: FMTC
Q&A: Geno Prussakov on Affiliate Marketing Hot Topics
In late 2015 we conducted a comprehensive analysis of 550 top affiliate programs across 6 major U.S. affiliate networks (CJ, Rakuten, ShareASale, AvantLink, Affiliate Window, and LinkConnector) which revealed that more than 88% of the top-earning programs may be placed into 20 broad categories. Furthermore, the analysis showed that out of the 550 analyzed programs more than 71% fall into just 10 categories.
Source: mthink.com
AM Days Savings
Affiliate Management Days conference is coming in just a few days! Join your affiliate management peers to learn and network in San Francisco, April 3-5. Save $400 on your registration when you use coupon code FMTC.
Source: AM Days
Affiliate Marketing: Learning from FTC’s Paid Placement Disclosures
Earlier this March, department store retailer Lord & Taylor agreed to settle U.S. Federal Trade Commission civil charges that it deceived consumers by paying for blog and social media placements. This settlement impacts how retailers work with bloggers and other affiliates.
Source: PracticalEcommerce
10 Simple Ways to Make Your WordPress Site Faster
“I’ve become obsessed with site speed over the last six months, systematically working through each of my sites to improve their speed. Supposed SEO benefits aside, the faster your site is, the better the user experience. And the better the user experience, the higher the conversion rate – sales, leads or newsletter subscribers; whatever a conversion for your site may be. And that’s a good thing for your business – no matter what type of business model you have.”
Source: Sugarrae
Blog Post Brainstorm: April
“Can you believe that March is almost over? That means that spring is creeping around the corner and April is almost here! This coming month starts with a lot of jokes and ends with a celebration of our beautiful planet earth.
Let our Blog Post Brainstorms inspire you, guide you and help you plan ahead!”
Source: ShareASale
4 Affiliate Marketing Trends You Can Use to Boost Sales
At the dawn of every new year, most industries see an influx of “trends to watch” articles, blog posts, and whitepapers—and the affiliate marketing space is no different. While long-term trends such as mobile continue to grow, new rules keep popping up for the management of niche influencers and advocates.
Here are the four hottest trends to watch in 2016 and how you can use them to boost your sales:
Source: AccelerationPartners
How Affiliate Marketers Can Work From Anywhere
“A huge thing happened when I was working for Lexis about 13 years ago. One day I figured out how to forward my work email to my mobile phone. Why was this so huge? Although I was a home-based employee with a flexible schedule, I hated being away from my desk during business hours and missing possible opportunities. But at the same time, I had a baby and a toddler who liked doing things like going to the library or the park during the day. Now I could see if anyone sent me an important email that I needed to get back home to respond to. All of a sudden, I felt like I could leave the house and not miss anything.
Fast forward 13 years and that scenario is laughable compared to what we have today.”
Source: Tricia Meyer
The ABC’s of Marketing Attribution
“The explosion of data and digital marketing has made far more sophisticated attribution possible. Digital channels, such as paid/organic search, display, and email, can be tracked with much greater precision and granularity than traditional, offline ads.”
Source: Impact Radius
How to Maintain a Modern Affiliate Program Part II
“Part 2 of 3 of “Maintaining a Modern Affiliate Program” looks at how to set up various types of commission rules and why this is important in building a successful program within an Affiliate Network. “
Source: ShareASale
16 of the Best Motivational Speeches of All Time
“I’ve found 16 of the greatest motivational speeches from across the worlds of business, sports, entertainment, and more. And while the messages vary greatly from speech to speech, they can all help you get in the right frame of mind for tackling your next big challenge.”
Source: HubSpot
If you have an affiliate industry story to share, let us know!
The post Affiliate Marketing Industry News Roundup 3-31-2016 appeared first on FMTC Affiliate Datafeed and Tools.