One of Australia’s oldest family-owned jam, condiment and sauce producers, Adelaide-based Beerenberg has a brand new look to highlight its authenticity and regional relevance in a rising sea of foreign competition. The Adelaide Hills company – run by the sixth generation of the Paech family in Australia – has radically changed its labels for the first time in 40 years to help it stand out on shelves increasingly crowded with multi-national and imported brands. The new look also reflects Beerenberg’s simple goal of bringing “the true taste of the farm to the world” and its personal approach to creating and cooking every product.
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