Doritos recently released a special edition bag of Rainbow Coloured Cool Ranch flavoured chips. The chips were created to support the It gets better project, where a donation of $10 or more got you a bag of these multicoloured chips. Although these chips sold out incredibly fast (only available online) it was a great way for a corporation to support a good cause.
An Imgurian recently noted that he never quite understood how so many people were interested in the way he lived his life… for good or bad. With all the media attention the LGBT community is getting recently, it’s good business for corporations to get on the bandwagon, although they may have slight ulterior $$$ motives. Still, the It Gets Better Project is a REALLY good cause (and all proceeds went to them), as they focus on communicating positivity to LGBT youth around the world, stating, well… that it get’s better.