DUBAI, UAE: Since its launch in 2006, IPM Dubai has continued to grow in success and in size, reporting a 26% increase in visitors for its 2014 edition which was held at the Dubai World Trade Centre from November 9-11, 2104. The show was held in conjunction with World of Perishables (WOP) DUBAI 2014.
A total of 6,733 visitors from 94 nations came to the most important plant fair in the Gulf region and to the fair for temperature-sensitive goods – a substantial plus of 26 percent in comparison with the preceding year.
The growth may primarily be attributed to the general economic upswing in the region and, in particular, to the touristic upswing there. Future large-scale events will make additional contributions to the good market situation.
“The green sector is profiting especially from the World Expo 2020 in Dubai and the Football World Cup 2022 in Qatar. Gigantic areas must be provided with greenery. This enormous need for investment has exerted very positive influences on IPM and WOP DUBAI 2014. The increasing tourism is raising the demand for fruit and vegetables as well as for flowers,” enthused Messe Essen CEO Oliver P. Kuhrt. He added, “The combination of both fairs resulted in valuable synergetic effects for our visitors.”
At IPM DUBAI, 80 exhibitors from 23 countries presented their wide available ranges – starting with plants and horticultural technology via floristry right up to garden features. Quality products “Made in Germany” received a platform with the cooperative booth organised by INDEGA (“Representation of interests of the German horticulture industry”). Other national booths were provided by Egypt and Ethiopia.
The specialist lectures integrated into the fair halls met with great interest and addressed the subject of landscaping for the first time. Additional main focal points were the proper application of measuring systems during plant breeding, the utilisation of substrates and plant protection. On the third day of the fair, the series of lectures focused on wedding floristry. Outside the fair site too, a top-class programme was offered to the visitors and the exhibitors. The visits to horticultural and landscaping businesses and to a garden centre provided the participants with exclusive insights into local horticulture.
The “Middle East Floral Design Excellence Award” concentrated on floral table decorations on the highest level. In addition to an expert jury, the visitors were also able to choose their favourites. Patrick van Hesselingen, Floral Designer at Flowers by Contempo Dubai, emerged as the winner.
In 2014, WOP DUBAI was bigger and more international than ever. 170 exhibitors from 24 countries introduced their innovations from the fields of fresh goods, goods security, technical equipment, transport, trading and service. Australia, Morocco and Poland celebrated their premieres with official country participations. For the first time, Italy’s national booth was organised by the most important Italian marketing and communication organisation for the fruit and vegetable sectors “Centro Servizi Ortofrutticoli”. Belgium, China and Portugal extended their participations. France is planning to enlarge its booth for 2015.
The companies showed that they were very satisfied with the course of the fair. They were able to establish a lot of contacts to the most important supermarkets in the region and to open up new sales markets. WOP DUBAI was rounded off by the “Eurofruit Business Forum” in which experts discussed the latest developments in the sectors.
What exhibitors say about IPM DUBAI:
“This year, we had considerably more trade visitors on our booth and enjoyed the entertaining Exhibitors’ Evening. IPM DUBAI is noticeably developing in the right direction and, even now, we are looking forward to the edition next year.”
Bernd Geldner, Marketing & Sales Manager, Feldsaaten Freudenberger GmbH & Co. KG
“We have been an exhibitor at IPM DUBAI for the first time and are very satisfied with the result. Here in the region, there was a strong demand for our product. We have met new customers from Oman, Kuwait, Qatar, the United Arab Emirates, Saudi Arabia and India.”
Joaquín Ferrandis Esteve, Managing Director, PROVEFE, S.A.
“This year, INDEGA was represented at IPM DUBAI 2014 with eleven exhibitors. The great interest in the fair which is being reflected in increased numbers of visitors as well has also enriched, amongst other events, our specialist lectures within the framework of the seminar programme. The opportunity to present subject-related contents in the seminars went down positively with our member firms. The good outcome of IPM DUBAI this year is making us confident about the future development of the market and about the demand for German horticultural products in the Middle East in the coming years.”
Harald Braungardt, Executive Member of the Executive Board, INDEGA – Interessenvertretung der deutschen Industrie für den Gartenbau
“We have presented our flower varieties at IPM DUBAI 2014 and met with great interest on the part of the visitors from the region. Because of the international public and the great product diversity at the fair, we really stood out with our products and were thus in a position to establish valuable business contacts. We are looking forward to further business opportunities in this interesting future market.”
Valeria Salvador, General Manager, Fiscella Flowers