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The mobile app market is becoming increasingly becoming populated with different products. As Chris Muktar, co-founder of WikiJob mentioned during our first Fliplet podcast episode, more and more companies are reaching their audiences via mobile rather than settling for the web version.
But, what are the stages a product has to go through before it can become available as a mobile app? There isn’t a defined process for this, of course, but, James Pollock, CTO of Tictrac was available to share with us the story behind Tictrac’s road to developing their mobile app.
About Tictrac
Tictrac started about 5 years ago as a web platform that helped track data related to an individual’s health and wellness. Today, they build a health engagement platform aimed at improving peoples lives by showing them the next step to being healthy.
Tictrac started working on a mobile version of their product 2 years ago and things have naturally developed quite significantly since then.
The road to mobile is paved with exciting challenges…
The first version of the product was a responsive web platform that pulled an individual’s health data into one place from different apps, for example, sleeping patterns, number of km you ran yesterday, what you ate, and more. Initially, James felt the team wasn’t ready to sustain the effort of going mobile, but over time, along with increasing demand from clients, Tictrac decided to develop their first mobile app.
James discusses about the purpose of adapting a native mobile app versus copying content from your website to the mobile app. Furthermore, different platforms need to be approached in a different way and product developers should pay attention to how often they make upgrades to their apps. As typical user, people don’t want to update their apps several times a day.
Tune in to find out more about how Tictrac went about the process of creating their mobile app and how it’s helping change the way people take care of themselves and their health.
If you want to get in touch with James, you can find him on @docmatrix
The post Tictrac’s CTO James Pollock on How They Use Mobile In the Health Industry appeared first on Fliplet Enterprise App Builder.