2016-09-15


Virtual reality is slowly becoming a part of our movie going experience. IMAX has announced that they plan on creating IMAX VR theaters, which they believe is the next step in an immersive experience.IMAX Entertainment head Greg Foster spoke about it at the Bank of America Merrill Lynch Media, Communications & Entertainment Conference in Los Angeles, making these points (via THR):*Six pilot VR locations will be open by the end of 2016*Moviegoers will be able to put on VR glasses and view the immersive cinema-like VR experiences.*The VR experiences will be "six- to nine-minute content stories, fully separate and you buy that ticket as well or buy it bundled with the IMAX movie presentation" of a film.*The first IMAX VR location is set to be Los Angeles, although the exact loca...

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