2015-08-06

Given the proliferation of smart devices in the market, it is a modern-day marvel that consumers are still able to make a choice as to what to purchase. Original Equipment Manufacturers commit dollars to research and development annually to keep pushing the envelope and ultimately avail their customers even more value, even cutting-edge technology at ever diminishing costs.

The internet and its ubiquitous connectivity enable interaction between people and different devices, from household appliances, motor vehicles, handheld devices, among other internet-enabled devices. Technology has become part of our daily lives and is deepening convenience which is usually at the click of a button. Practically everything in the home and office can be controlled and monitored to serve you more efficiently. A voice-activated system, for instance, can send an email alert and even read out the content to your hearing without you having to physically access your computer.

The primary source of entertainment in many homes is via the television set. This has been the tradition for many years. The objective was to deliver quality, which superseded previous technology and enable a much more user-friendly and family-oriented entertainment device.

Today, the television is found in almost every home. Though they come in different shapes, what matters is that they provide entertainment for the family. Currently, the television is ‘smart’, with sharper life-like audio-visual output and the ability to interface with the viewer, thus providing entertainment and information beyond the previous thresholds.

Original Equipment Manufacturers like Samsung Electronics, for instance, have released into the market a series of TVs that are the latest in technological innovation and design. Samsung appears to be at the vanguard of striving to inspire the world and shape the future with transformative ideas and cutting-edge technologies by redefining the world of consumer electronics.

In line with its drive to shape the consumer electronics market, Samsung recently launched a number of smart TVs to wide acclaim. However, the launch of the world’s first curved Ultra-High Definition Television, the UHD TV, is primed to give a mind-blowing TV experience and provide consumers with easy access to rich content, and an array of choice much more than ever before. The TV comes in size range of 55″, 65″, 78″ and 88″.



The new SUHD TV, which comes in two models – the JS9500 and JS9000, highlights the most refined television experience ever because in addition to adopting the latest technology that is synonymous with Samsung’s smart TVs, for movie buffs who enjoy hi-fi and appreciate the theatre feel, it comes with a sensational picture quality which provides stunning contrast and striking brightness. Interestingly, the TV comes with a re-mastering engineering, which has the ability to automatically analyse the brightness of images in order to minimise power consumption, while expressing excellent contrast levels, making it two and a half times brighter than a conventional TV with twice the colour adjustment points. A brightness that is also a power saver!

The technology powering the SUHD TV is robust and gives the viewer an experience synonymous with being in a movie theatre. This is because the TV’s eco-friendly nano-crystal semi-conductor transmits different colours of light, depending on their size, in order to ensure the highest purity and light efficiency available beyond what other TVs can deliver. “Samsung continues to provide consumers with innovation that take entertainment to the next level, with the value-added benefits included in the pre-order purchase so users can enjoy the very best in-home entertainment,” said Brovo Kim, Managing Director, Samsung West Africa.



Perhaps the most brilliant aspect of the SUHD TV is the ingenuity displayed by the manufacturers in fusing art, architecture and technology as well as enhancing it with several modern and subtle features. This is why the new SUHD TV, when installed in the home, performs dual functions: A beautiful piece of art and also provides the home with an awesome entertainment experience.

Because of its partnership with leading Hollywood studio, 20th Century Fox, the SUHD TV is able to deliver life-like pictures and premium movie content directly to your home, made possible by the re-mastered engine, one of the many features of the TV. With this partnership, Samsung has optimised content to meet premium quality SUHD standards, giving its customers a unique viewing experience.

Other features include an enhanced smart hub with a fast play and return octa-core processor. This allows for viewers to pause, fast-play or stop a programme if they have to leave home. Notwithstanding that, the Easy Sharing feature makes it easy to share content between the TV and a smart device so that even if the viewer pauses or stops a programme, he can continue to view the progamme on another device simply by picking on the signal through the Quick Connect feature. This also works in reverse: you can watch content of your mobile device on the smart TV.

The expanded curved soundbar line up has a sleek, clean design that compliments Samsung’s curved TVs from 48 – inches to 78-inches, providing an immersive listening experience whether it is on the wall or table mounted. The new model has a 9.1 channel audio, centre speakers and side speakers. These help to intensify the hi-fi experience and deliver a more equalized surround-sound system. The inclusion of a patented Multi-Air Gap speaker unit in the subwoofer produces a richer, deeper bass to compliment the entire package. In addition, customers can stream live music through its multi-room functionality, which has a wireless connection to the TV through the TV SoundConnect, via Bluetooth. A one stop entertainment theatre-in-a-box, that is what the SUHD TV is.

It may have sounded implausible in years past but the reality now is that machine-to-machine technology has become very much integrated with our lives and have impacted the way people live, work and play. Same can be said of the sleek Samsung Ultra-High Definition television which has redefined in-home entertainment. The connectivity features make the TV series perfectly seamless and can perfectly sync with your mobile device, giving you so much more pleasure every time, all year round.

The post Samsung UHD TV: a fusion of architecture, art and technology appeared first on Flair Nigeria.

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