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Content marketing is a strategy that’s practiced by many, but perfected by few. In fact, a 2014 study found that only 9 percent of B2B marketers surveyed said that they were very effective at content marketing, while the majority of respondents (41 percent...

Posted by Adria.Saracino During my SearchLove San Diego presentation last week, I talked about "Why Your Content Marketing Initiatives are Failing (And How to Fix Them)." I highlighted eight ways content marketing programs can fail or suffer, along...

In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph’s University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half...

Greg Rollet used to be a white rapper in a rock band. No joke. These days, he’s the best-selling expert of Celebrity Expert Marketing, where he helps entrepreneurs position themselves as the expert, celebrity and leader of their industry. Celebrity...

Posted by MackenzieFogelson In 1989, I was conquering the eighth grade with a pair of Hammer pants, big bangs, and a stockpile of Aqua Net hairspray. During class, notes would be passed so friends could arrange to drink Dr. Pepper, eat Skor Bars, and...