The best places online to buy beer, wine, and spirits.
There’s no doubt about it: alcohol retailers are getting creative. Faced with new challenges of a highly competitive marketplace in the no-holds-barred world of online shopping, they’re fighting to win your business.
We’re here to help you make the best of it by giving valuable and up-to-date information about the hottest retailers, most innovative services, and the best deals. Maybe you’re a conscious consumer, and want to support sustainable business models and small time makers. Or maybe you’re budget savvy and want to save a dollar or three on your next big event.
Whatever your goal, the team at finder.com.au has rounded up the best of best, and compared your options for you.
The 9 best websites to buy alcohol online in Australia
Dan Murphy’s
Naked Wines
Cellarmasters
Excalibur
WineMarket.com.au
Different Drop
First Choice Liquor
The Beer Cellar
Groupon
1. Dan Murphy’s
Dan Murphy’s is the market goliath, and offers the wide range and low prices you might expect to find from number one.
Dan Murphy’s is Australia’s largest chain of liquor stores, and the largest online distributor. Now under the Woolworths parent company, Dan Murphy’s took its first steps as the distribution venture of Dan Murphy himself, a journalist, winemaker and founder of Australia’s first wine club.
Free delivery for orders over $300 (metropolitan areas)
Same day delivery if you order before 5pm (metropolitan areas)
Track your order online
‘Click and collect’. Order online and pick-up at no extra cost
Bulk orders and tailored orders available
Lowest price guarantee
Go to Dan Murphy’s website
View coupon codes for Dan Murphy’s
2. Naked Wines
Naked Wines is based on an innovative company structure that reconnects consumers and producers, supports small business, and brings high quality boutique wines to buyers at wholesale prices.
By crowd sourcing funds from members, or ‘angels’, Naked Wines invests into small winemakers. In return for the support, winemakers are able to concentrate on production, reduce unnecessary costs, and pass on their savings to the consumer. The model eliminates the need for winemakers to hurry-up production and maximise profit margins in order to compete in the market. The result? Winemakers get to do what they love and concentrate on producing good wine, and wine drinkers get a better drop at a lower cost.
Next day delivery to Sydney, Melbourne and Perth (metropolitan areas)
Free next day delivery to Sydney and Melbourne for orders placed by 3pm
Satisfaction guarantee or your money back
Go to Naked Wines website
View coupon codes for Naked Wines
3. Cellarmasters
Cellarmasters delivers high quality wine from both sought-after brands and boutique wineries from all over the world, directly to its Australian customers...
...but it started out when four passionate winemakers in Bondi Junction began to deliver their brew to local enthusiasts. Cellarmasters has been in the business long enough to witness the growth of the Australian wine industry, from a fledgling market to a worldwide contender. Still a big supporter of winemakers, customers can enlist the help of on-call wine advisors and reap the benefits of 30 years of accumulated knowledge from wine lovers, makers and suppliers.
Gift cards available
Wine advisor ready to help you decide
Delivery available Australia wide
Discounts everyday
Home tasting guarantee
Go to Cellarmasters website
View coupon codes for Cellarmasters
4. Excalibur
For premium quality wine and spirits from established international brands, Excalibur Liquor delivers.
Excalibur Liquors delivers top-shelf wine and spirits from quality wineries and distilleries internationally, and brings them right to the door of their Australian customer base. The company prides itself on delivering quality, both in labels famous the world over and exotic specialities. Excalibur headquarters are in Baulkham Hills, Sydney.
Top shelf, premium drops delivered to your door
Delivery Australia wide
Order tracking available
Customer satisfaction guaranteed, refunds available if your product is not up to scratch
Go to Excalibur website
View coupon codes for Excalibur
5. WineMarket
The stock at WineMarket ranges between the top-shelf drop to more pocket-friendly brew and everything in between.
The wines are delivered out of one of Australia’s most revered wine areas, the Barossa Valley. Customers are offered premium quality at discount prices by making use of WineMarket's access to one-off sales and export leftovers.
Home tasting guarantee
Discounts available
Delivery Australia wide
Easy and secure online payments
Delivery is $8 per case, but you’ll never pay more than $20, no matter how much wine you order
Go to WineMarket website
View coupon codes for WineMarket
6. Different Drop
Different drop offers the wine quality you might expect from a family winery in times past, combined with the ‘click to order’ convenience of the 21st Century.
Different Drop offers a service to Australian wine lovers that focuses on quality over mass production. They deliver hand-crafted, lovingly created wine with a business model that is supportive of the Australian industry and small wineries.
Free shipping (for orders over $149.95), to locations on the East Coast
Satisfaction guarantee or your money back
Value on boutique wine labels by cutting out the middle man
Go to Different Drop website
View coupon codes for Different Drop
7. First Choice Liquor
First Choice Liquor delivers a wide range, low prices, and daily deals to customers across Australia.
First Choice Liquor is an online alcohol superstore, and a competitor for first place in the Australian online retail market. The size means that customers are offered great deals daily, on a wide range of products.
Free delivery for orders over $150
Webchat help during business hours
Australian based
Money back guarantee
Exclusive online deals
Go to First Choice Liquor website
View coupon codes for First Choice Liquor
8. The Beer Cellar
The Beer Cellar is the online hub for every kind of beer imaginable. For beer enthusiasts everywhere.
The Beer Cellar began trading in 2008 in New Zealand, before launching in Australia in 2013. A boutique start-up, The Beer Cellar has its sights set on being Australia’s largest supplier of imported beers. With over 700 different beers available, from more than 225 breweries internationally, The Beer Cellar is the place to go online for a good brew.
Secure shopping
Satisfaction guarantee
Wide range of imported beer from cult breweries and established brands
Go to The Beer Cellar website
View coupon codes for The Beer Cellar
9. Groupon
Take advantage of the deal-of-day with Groupon’s online flash sales.
Groupon is now operating on Australian shores, and brings its deal-of-the-day business model to consumers across the country. While Groupon sells a range of products and services, in their groceries section you’ll often find heavily discounted wine, beer, and spirits. Members receive coupons and take advantage of flash sales and daily deals to buy in bulk, and save money.
Order tracking available
Big discounts to Groupon members
Depending on the deal offered, you may be eligible for free shipping
Go to Groupon website
View coupon codes for Groupon
Where can you buy alcohol online for next day or same day delivery?
If you place an order before midday, Monday to Friday, with Dan Murphy’s, and live in a metropolitan area, your order will be eligible for same day delivery and will arrive by 5pm. If you order before midnight, your order will by be delivered on the next business day (metropolitan areas only).
Naked Wines also offers next business day delivery, provided you place your order before 3pm. This is only available to metropolitan areas of Sydney, Melbourne and Perth.
Where can you buy alcohol online in bulk?
Dan Murphy’s and First Choice Liquor offer bulk deals for events or special occasions, or for those who like to stock up, just-in-case.
At Naked Wines, signing up for their service means getting cases of wine in bulk as they are produced. Cellarmasters, WineMarket and Different Drop all have special deals for cases of wine purchased at once.
Depending on the current offer, Groupon also offer bulk deals on beer, wine and spirits.
Which online alcohol stores offer the greatest range in products?
Dan Murphy’s and First Choice Liquor operate under supermarket giants Woolworths and Coles respectively, and have the scale to offer consumers the widest range of products.
Excalibur Liquor has a select and premium range of wine and spirits which is also expansive, specialising in stocking exotic and hard to find products as well as brews from all the big name brands.
WineMarket, Cellarmasters and Different Drop specialise in wines, and therefore don’t offer the product range of the giants stores. However, within their speciality, the variety of choice is extensive.
Where can you buy cheap alcohol online?
If you’re after a bargain, Dan Murphy’s is the market leader offering a lowest price guarantee. First Choice Liquor is their main competitor, using the scale of products available to slash retail prices.
Naked Wines is not a budget shopping destination but supplies customers with quality wine at wholesale prices when they sign up to support winemakers. WineMarket offers a whole range of wines at different price points, including options for the budget conscious.
Groupon’s business model of flash sales, or deal-of-the-day sales offers members one time only savings which can dramatically reduce the cost of liquor.
What products do each of these stores sell?
Wine
Champagne & Sparkling
Beer & Cider
Whiskey & Spirits
Gifts
Dan Murphy’s
x
x
x
x
x
Naked Wines
x
x
Cellarmasters
x
x
x
x
Excalibur
x
x
x
WineMarket.com.au
x
x
Different Drop
x
x
x
First Choice Liquor
x
x
x
x
x
The Beer Cellar
x
x
Groupon
x
x
x
x
x
Grab a discount with one of our alcohol coupon codes
Dan Murphy's - Free delivery
Get a free delivery by using the code at Dan Murphy's. Standard Metro & Regional delivery only. Excludes all beers, RTDs and connections products.
Show code & visit siteDM****
Coupon code
78 people used this today
Last verified 22 Oct 2014
Naked Wines - $50 voucher to use on any case of wine
$50 voucher to use on any case of wine (minimum 6 bottles) at Naked Wines.
Show code & visit siteFN****
Coupon code
Last verified 22 Oct 2014
Dan Murphy's - 30% Off
Get 30% off all Cleanskins, when you buy 6 or more at Dan Murphy
Get deal on site
Deal
77 people used this today
Last verified 22 Oct 2014
Cellarmasters - Buy 2, Get 1 Free
Buy 2 cases and get 1 case from the 5 star Halliday rated Bleasdale winery for free at Cellarmasters. Terms and conditions apply.
Get deal on site
Deal
70 people used this today
Last verified 22 Oct 2014
Naked Wines - $59.99 case of boutique Australian wines
$50 to use towards customer selected favourites case, or use on any wines you like! (min 6 bottles).
Show code & visit siteFN****
Coupon code
Last verified 22 Oct 2014
Cellarmasters - Save Big on Exceptional Wine - Clearance Wines from $6.99 a Bottle
Get clearance wines from $6.99 only per bottle at Cellarmasters.
Get deal on site
Deal
70 people used this today
Last verified 22 Oct 2014
Excalibur - Free shipping on cases and a free mystery bottle (RRP $25) for orders of $100 or more
Receive free shipping on cases and a mystery bottle (RRP $25) for orders of $100 or more at Excalibur
Get deal on site
Deal
82 people used this today
Last verified 22 Oct 2014
WineMarket.com.au - WineMarket's Massive EOFY Clearance Sale - Up to 70% Off
Save up to 70% off dozens of huge brands, mixes and crowd favourites, like Peter Lehmann, Grant Burge, Rosemount and Tyrrell's - all with Free Delivery at WineMarket.
Get deal on site
Deal
70 people used this today
Last verified 22 Oct 2014
Dan Murphy's - Free metro delivery for orders over $300
All Dan Murphy's orders to over $300 get free delivery. (Metro areas only)
Get deal on site
Deal
88 people used this today
Last verified 22 Oct 2014
Different Drop - Free Delivery on Orders over $149
Get a free delivery when you spend over $149 at Different Drop.
Get deal on site
Deal
61 people used this today
Last verified 22 Oct 2014
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