Say farewell to frumpy maternity clothes and the days of dressing daggy during your pregnancy and say hello to looking fabulous round-the-clock from day dot.
Given that you’re dressing for two now, employ the notion that you can look twice as nice.
If you were guilty of Googling Blake Lively during her baby bump time or find yourself stalking Kimmy K for new Insta pics each morning (who isn’t?) then this is the guide for you. These mums have the maternity clothes thing well and truly sorted. It’s all about finding your sartorially savvy maternity uniform and what suits your growing belly. The not-so-secret trick is to stock up on multiple colours and buy twin packs! (Pun intended.)
11 of the best stores to shop maternity clothes online
ASOS
Bonds
David Jones
Esprit
Etsy
J.Crew
Jeanswest
Marks and Spencer
New Look
THE ICONIC
Topshop
11 of the best shopping sites that stock maternity wear
1. ASOS
ASOS is a leading online destination when it comes to range and style. Its maternity section offers fashion-forward edits and clothing for every occasion at affordable prices. An advantage of shopping at ASOS is having access to the exclusive ASOS line, which is even cheaper - if you can believe it!
Free returns within 28 days
Stocks maternity multi packs
Free standard delivery on orders over $40
Free express delivery on orders over $125
Shop ASOS maternity
View coupon codes for ASOS maternity wear
2. Bonds
Bonds boasts affordable prices and high quality products for women, kids and baby - including a maternity specific section.
Sign up to the Bonds & Me loyalty program to receive 20% off all purchases
Free standard shipping across Australia
Express delivery for $9.95
Returns within 30 days of purchase date
Current promotion allows returns within 100 days (ends 31/08/2015)
Australian store
Shop Bonds maternity
View Coupon codes for Bonds
3. David Jones
David Jones is Australia’s oldest department store, stocking Australian and international leading labels. The online site doesn’t offer a maternity section, but you will find a number of maternity ranges available through the search function.
Free delivery when you use your David Jones Store Card
Returns for new items within a reasonable timeframe
Australian department store
Standard delivery in 3–7 business days
Next day delivery in metro areas
3-hour delivery available in Sydney
Shop David Jones
View Coupon codes for David Jones
4. Esprit
Producing good quality clothing in an eco-friendly manner for men, women and children, Esprit lives and breathes the motto ‘Authentic, easy living.’ You will find a small maternity offering on the website that’s comfortable, practical and stylish.
Eco-friendly and socially conscious
Offers vegetable dyed fabrics
Free shipping on orders over $50
Espirit Friends loyalty program offers exclusive benefits and offers
Refunds within 28 days of purchase
Shop Esprit maternity
View coupon codes for Esprit
5. Etsy
The Etsy online marketplace has a dedicated maternity section within specialty sizes. Here you’ll find a mixture of clothing and products that are new, handmade and vintage - this is stuff that's unlikely to be found anywhere else.
Thousands of products
Unique pieces
Shop Etsy maternity
6. J.Crew
American brand J.Crew is a site for the modern mama. Renowned for being stylish and sophisticated, its design team pull the most popular selling styles each season and rework them into maternity wear to continue bringing customers what they want, when they need it.
Socially responsible
Environmentally friendly
Standard shipping 5-9 business days
Free returns within 60 days of purchase
Shop J.Crew maternity
View coupon codes for J.Crew
7. Jeanswest
Jeanswest is an Aussie-based retailer regarded as a one-stop-shop for affordable, well-made denim for men and women. Its maternity edit has won awards and provides women with the season’s best styles made for a growing belly bump.
All denim comes with a lifetime guarantee
Award-winning maternity styles and range
Free standard delivery on orders over $75
Ethical sourcing
Free returns within 30 days on all denim range
Shop Jeanswest maternity
View coupon codes for Jeanswest
8. Marks and Spencer
Marks and Spencer's maternity section continues the British retailer’s reputation as the place for quality, stylish fashion that keeps pace with global trends. The edit stocks the Marks and Spencer’s label: M&S Collection.
Free delivery to Australia for orders over £30
Returns are accepted for unused items
UK-based store
Delivery to Australia within 10–14 business days
Shop Marks and Spencer maternity
View coupon codes for Marks and Spencer
9. New Look
New Look is one of the UK’s leading fast fashion retailers, bringing cutting-edge fashion to women worldwide at affordable prices. New Look’s maternity edit recreates classics and hot-right-now trends.
Free delivery over £65
28 day returns
UK-based store
Delivery in 7–9 business days
Shop New Look maternity
View coupon codes for New Look
10. THE ICONIC
The leading Aussie online retailer sources the most coveted Australian and international brands and boasts over 45,000 products. Whilst there’s no dedicated maternity section, it’s easy to find basics and comfy footwear suitable to wear during pregnancy.
Free delivery on orders over $50
Free returns within 100 days
3-hour delivery in Sydney metro
Shop THE ICONIC
View coupon codes for THE ICONIC
11. Topshop
Another favourite among fashion-savvy men and women, Topshop has built a reputation as a trendsetters worldwide. The brand’s expansive maternity edit has everything from sexy bodycon dresses to the season’s best prints.
Huge range
Topshop Unique available
Returns within 14 days of purchase date
Free standard delivery on orders over $100, within 9 business days
Shop Topshop maternity
View coupon codes for Topshop
Top tips when buying maternity wear
Know what styles suit you (and flaunt your best assets!) There’s no need to step out daily in a moo moo if you like to show off your curves. Buy the bodycon - everyone loves a baby belly.
Put your best foot forward in flats. Comfort and practicality during your pregnancy are key.
Look for breathable fabrics. Silk, cotton and linen are your best friend. Steer clear of synthetics.
Opt for the layered look. During your pregnancy your body temperature is likely to change. Layering up day-to-day will keep you comfortable.
Stock up on tight maternity tops. Work these under jackets you already own.
Check in with your friends who have just become mothers. Not only will they have great tips, they may have some clothes you can recycle that are no longer useful to them.
Google your favourite celebrities! Copy the women who have been there, done that. Blake Lively, Kim Kardashian and Princess Kate are all apart of the modern mama group.
Keep track of your measurements. This is particularly important for shopping online and will ensure you won’t have to return as much.
Discover styles from the non-maternity section that work. Babydoll dresses, A-line skirts and dresses are easy to wear anytime and are the economical choice if you’ve only got one bub on the cards.
Borrow from your partner. It goes without saying the man-style is a thing. Reach for your man’s roomy t-shirts and boxers for cruisy days around the house.
Here are the best Instagram maternity mummies to follow, #stylethebump
@kimkardashian
Love her or hate her, Mrs West pulls off baby glam better than anyone.
@lilycole
Not long to go for Supermodel and Actress, Lily Cole. The casual comfy vibe has our tick of approval.
@laraworthington
That's right, our Aussie beauty changed her handle. Lara knew how to #stylethebump.
The best retailers when it comes to shopping for maternity clothes online for:
Cheap clothes:
ASOS
Etsy
New Look
Topshop
Fancy Dresses:
ASOS
Esprit
New Look
Topshop
Etsy
Swimwear:
David Jones
ASOS
Topshop
THE ICONIC
The Basics:
Bonds
THE ICONIC
Marks and Spencer
David Jones
Esprit
New Look
Jeans and Denim:
Jeanswest
J.Crew
Topshop
New Look
ASOS
Marks and Spencer
Esprit
THE ICONIC
Natural Fabrics:
Esprit
Bonds
J.Crew
THE ICONIC
Jeanswest
Get it cheaper: The best deals for maternity clothes online:
Bonds - Get Free Delivery and Free Returns
Get free delivery and free returns at Bonds.
Get deal on site
Deal
Last verified 16 Jul 2014
Deal expires 12 Nov 2015 11:00pm
ASOS - Maternity Up to 70% OFF Plus FREE Shipping
Get seventy percent off a range of stunning ASOS maternity fashion items. View the link to lock in savings of up to 70% off the original price.
Get deal on site
Deal
Last verified 8 Mar 2014
70% off women’s clothing.
Get 70% off women’s clothing at The Iconic
Get deal on site
Deal
Last verified 5 Aug 2015
Deal expires 9 Aug 2015 12:00am
Save 20% on the RRP
Get 20% off on the RRP at David Jones.
Get deal on site
Deal
Last verified 8 Jun 2015
Up to 50% off women's clothing
Get up to 50% off women's clothing at Esprit
Get deal on site
Deal
Last verified 18 May 2015
J.Crew - Free Returns from Australia
Get free returns from Australia with JCrew
Get deal on site
Deal
Last verified 28 May 2015
Deal expires 25 Jun 2016 12:00am
Go forth and add to your shopping cart!
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