Because Aussie girls know that Australian beauty products are the best.
Australia is at the forefront of beauty and beauty development. With one of the most botanically diverse but also harshest environments in the world, there are so many reasons why we are one of the market leaders in skincare and cosmetics. Australian beauty products are created and formulated with our lifestyle in mind and tailored to our specific needs.
Brands like Ultraceuticals knows that we are subject to some of the harshest sun in the world and as a result, has specifically tailored products to help combat the effects of photodamage. Then there are brands like Jurlique who understands that we have some of the purest and rarest natural ingredients from which to make all and natural and effective skincare.
So why import your beauty products when there are so many amazing homegrown picks? Plus, when you buy Australian beauty products you’re supporting local business and keep.
Here our 20 of the absolute must-know Australian beauty brands. We've also added a directory of all the biggest names in beauty fresh out of Australia.
Eye of Horus
Eye of Horus us dramatic, rich and playful. Based on the formulas used by the ancient Egyptians, the line was designed to awaken the goddess within every woman. The range focuses on rich metallic pigments like copper and gold and also earthy charcoals and taupes. With a focus on eye-makeup, Eye of Horus has gained worldwide recognition for its sparkly eyeshadow palettes and metallic liquid liners. What's more is Eye of Horus is not tested on animals, is vegan friendly, is free from parabens and uses natural ingredients.
Where to buy:
Alive Skin + Hair
Eye of Horus online
Beauty Bay
The Base
Created by Aussie dream-girl, Lara Bingle, The Base is the ultimate collection of self-bronzing products. Designed to slip into any beauty routine, The Base range includes gradual and instant tanning products, bronzing illuminators, cheek tints and skin perfecting creams. Essentially, these products are the base of any makeup look. We love these products because they help to create gorgeously bronzed, summer skin without your skin looking like you caked on your bronzer. Subtle and natural looking, The Base is our favourite way to stay tanned.
Where to buy:
Sephora Australia
The Base online
Edwards and Co.
Inika
Inika is proudly natural, organic and vegan. Inika holds the mantra that beauty should not come at the expense of animal testing or harsh chemicals. The range of certified organic makeup products are free from any ingredient of animal origin, harmful preservatives, parabens and chelating agents. If that wasn't enough to make you love Inika, the brand is also the been the recipient of numerous awards for its foundations and highlighters. Inika makes quality cosmetics that can stand up against the top players in the industrial but without the ethical compromise.
Where to buy:
Nourished Life
Inika online
SkincareStore
ModelCo
Today, it's hard to look at bright, fuchsia pink and not think of ModelCo. The brand has made a name for itself by providing high quality, affordable, quick-fix products for women. The iconic Tan in a Can product was the first of its kind, pioneering the concept of an aerosol self-tanner. Its other famous products include the revolutionary LashWand heated eyelash curler and the LED illuminated Lip Lights gloss. In recent years, ModelCo launched a natural skincare range which is both high quality and affordable. We love ModelCo because the brand understands the unique requirements of the Australian woman like no one else.
Where to buy:
ModelCo online
Priceline
Grown Alchemist
Organic beauty brand, Grown Alchemist is a lover of the powers of nature. The company crafts its organic products with care and respect to the environment, ensuring the practices and formulations are sustainable. Founded under the clinically proven belief that organic products are richer in antioxidant and essential nutrients, Grown Alchemist's certified organic beauty products harness the restorative benefits of the natural realm. Epitomising the Grown Alchemist mantra are products like the Balancing Toner with rose and ginseng and the Hydra-Repair Eye Balm.
Where to buy:
David Jones
Grown Alchemist online
Net-a-Porter
Jurlique
Luxury skincare brand, Jurlique, is created from ingredients planted and harvested on the Jurlique farm in the Adelaide Hills - on of the most untouched and unpolluted regions in the country. The Jurlique vision is to create a pure and natural skincare range, harnessing the healing powers of nature. The ingredients for its skin products are handpicked when they are naturally at their peak and they then undergo the Jurlique Bio-intrinsic processing to preserve the full potency of the ingredients. One of the most iconic Australia skincare brands, these days Jurlique is sold in 19 countries around the world. We love the Jurlique Nutri-Define range which has a number of anti-ageing and plumping benefits.
Where to buy:
Jurlique online
David Jones
StrawberryNET
La Mav
La Mav is one of Australia's first and largest skincare and cosmetic brands. The skincare products have been to give real anti-ageing results without the use of harsh chemicals. Creator and founder, Tarj Mavi, believes that no one should have to sacrifice health for beauty or vice versa. Thus both the skincare and cosmetics products are completely organic and cruelty free. We love the La Mav serums which make your skin visibly plumper and they don't cost an arm and a leg either!
Where to buy:
Nourished Life
La Mav online
Eleven
Eleven Australia embodies the Australian lifestyle. The products are simple and do exactly what they're supposed to. Developed by Australian Hairdresser of the Year, Joey Scandizzo, and Australian Photographer of the Year, Andrew O’Toole, Eleven is the antidote to a complicated and ineffective haircare routine. The products in the range are effective and nourishing, and come at a competitive price point. Most importantly, Eleven is PETA approved and free from parabens. Our favourite product is the Sea Salt Texture Spray - it perfectly tousles hair and smells amazing.
Where to buy:
Eleven Australia online
Aesop
The Aesop objective has always been to create quality. The company sources plant-based ingredients from around the world to ensure a high level of product efficacy. One thing that truly sets Aesop apart from other brands is its independent approach to product research. Aesop has its own chemists that work in a custom laboratory, thus the research and and development is specific Aesop skincare and it is not influenced by third parties. One of the coolest things about Aesop is that it listens. Aesop creates new products based to genuine beauty needs voiced by its customers.
Where to buy:
David Jones
Aesop online
Face of Australia
Retailer Lead - 15 words
Face of Australia is a brand that prides itself on both quality and affordability. The products in the Face of Australia range are designed with the Australian lifestyle and the Australian woman in mind. For this reason, Face of Australia is always on top of beauty trends and is dedicated to creating style-conscious and current makeup products. Because no Aussie girl should have to shell out hundreds of dollars to stay up to date in the beauty world. One of our favourite Face of Australia products is the Black Liquid Eyeliner which creates a clean blacker than black finish. Plus, for the first few minutes before it sets, it comes straight off with a bit of water - ideal if you're prone to eyeliner mistakes.
Where to buy:
Priceline
Big W
Sodashi
Founded in 1999, Sodashi is a spa and skincare brand that creates luxury skincare that work without the use of harsh chemicals. Sodashi holistically nurtures skin and in turn enhances your overall wellbeing. With a strong commitment to work in harmony with nature, no chemicals, preservative or fragrances are used to create Sodashi skincare - nor are the products tested on animals. It has been said that Sodashi is the purest skincare range in the world, and the brand's global success is a testament to that. We love the Jasmine and Rose Body Lotion. It smells absolutely amazing but won't irritate your skin or your nose. It's the perfect lotion for anyone who is sensitive to smells.
Where to buy:
Sodashi online
Adore Beauty
Simple As That
Simple As That is an all natural beauty range that values minimalism and results. Products in the range are made from as few ingredients as possible because sticking to the basics can be kinder to your skin. All Simple As That products are all created from scratch and are devoid of cheap synthetic fillers. This means the skincare line is purer, more effective and kinder to sensitive skin. Simple As That is also committed to using organic fair trade products which ensures not only a higher quality product, but also better supported working conditions for farmers. We love the Simple As That cleanser with orange blossom water. It's the perfect cleanser for anyone with delicate skin.
Where to buy:
Nourished Life
Simple As That
Mecca Cosmetica
The house brand of beauty department store, Mecca Maxima, Mecca Cosmetica was inspired the millions of in store customer experiences. A line of beauty products that is designed with the customer in mind at every step, the Mecca Cosmetica collection is high performance and luxurious. Delivering visible results, Mecca products are crafted by skincare and makeup experts to enhance the experiences of beauty lovers. One of the best Mecca products is the Beauty Sleep Artistry Eye Brightener, a double sided pen with a color correcting under-eye illuminator and a flesh-coloured waterline pencil to keep the eye looking bright and rested. It doesn't seem like much but it is one of the few products that can actual conceal stubborn under-eye circles.
Where to buy:
Mecca Maxima
Myer
Napoleon Perdis
One of Australia's most renowned makeup lines, Napoleon Perdis is one of the key players in the beauty business. With 85 concept stores in Australia and stockists all over the world, Napoleon Perdis is one of the biggest names in beauty today. The brand's success is down a deep understanding of the modern woman and a high level of innovation. What makes Napoleon Perdis products so special is the inspiration drawn from both ancient beauty secrets and high-tech advances. It is this creative process that has lead to innovations like the Venus Cleansing Oil with lotus blossom or the BBB Cream infused with with snail mucus. We love the Auto Pilot Radiance Boosting Mask which delivers quick moisture injection into the skin. It's great to use on dry, tired skin just before you put on makeup.
Where to buy:
David Jones
Skincarestore
ry.com.au
Blinc Cosmetics
Blinc Cosmetics is the only department store brand exclusively focused on products for the eyes. Eye makeup is key to any beauty routine and Blinc Cosmetics knows this better than anyone. The brand has a passion to enhance and beautify the expression and message of our eyes with its innovation range of products. From peel-able eyeliner to eyebrow mousse, Blinc is constantly creating new ways for beauty lovers to experiment and play with their look.
Where to buy:
ry.com.au
Blinc Cosmetics online
StrawberryNET
Bloom
Bloom believes that what's on the outside is just as good as the inside, a mantra that has inspired the brand's styled and feminine packaging. Founder, Natalie Bloom took her love of design and natural beauty ingredients and turn it into Bloom Cosmetics. Initially famous for the Aromatherapy lip balms, the Bloom product offering expanded and it is now a globally known full cosmetics brand. We love the Bloom nailpolishes. They come in a whole bunch of colours and have an amazing shiny finish.
Where to buy:
Myer
Bloom online
StrawberryNET
Kora Organics
This Australian skincare line is the brainchild of model, mogul and mum, Miranda Kerr. The Aussie native sought to create a skincare line that banished chemicals and natural products grown with pesticides and enhancements. Thus Kora Organics was born. Kora Organics uses the highest grade certified organic ingredients to create luxurious skincare at an attainable price point. The formulas created are nutrient rich and focus on purification through a synergistic approach to selected and mixing ingredients. One of the best products in the line is the Balancing Rose Mist which is both refreshing ans moisturising. It's perfect for for when you a refresh during the day.
Where to buy:
David Jones
Nourished Life
Kora Organics online
Iluka
Iluka is another celebrity beauty brand. Conceived and created by Australian icon Natalie Imbruglia, Iluka is luxury skincare inspired and made from natural ingredients indigenous to Australia. The name itself means "by the sea", a title derived from one of the brand's key super ingredients, Marine Collagen, a sea algae extract aiding in cellular renewal. Iluka takes a holistic approach to beauty and is designed for those who lead a healthy lifestyle and want anti-ageing skincare without the chemicals. One the key products to try is the Hydrating Toner Mist. This is a great product to keep on your desk when you need a midday refresh. Spray it on clean skin or over your makeup and pat into your skin.
Where to buy:
Priceline
Iluka online
UltraCeuticals
UltraCeuticals is a skincare line created and designed by Dr Geoffrey Heber a cosmetic physician specialising in no-surgical procedures. Understanding that there was a need for high-performance skincare that worked far more effectively than the department store brands, he created Ultraceuticals. The products contain high percentages of active ingredients, without the need of a prescription, as a result the brand is scientifically proven to give visible results.
As an Australian brand, Ultraceuticals addresses the major skin concerns caused by harsh Australian sun and sun protection is at the forefront of Ultraceuticals research. Ultraceuticals does not test on animals and does not contain harsh chemicals, propylene glycol, parabens, synthetic dyes, genetically modified ingregients, animal products and fragrances. It only uses ingredients obtained from sustainable resources that do not harm living eco-systems.
Where to buy:
David Jones
Ultraceuticals online
Kevin Murphy
Kevin Murphy is all about skincare for your hair. Rather than a temporary colour or frizz fix, Kevin Murphy products aim to deliver high performance, strength and longevity to hair. The carefully selected ingredients each have a proven specific purpose. The vitamins and amino acids work to repair and reduce split ends, Mango and Murumuru butters are used to smooth cuticles and soften hair and extracts from Peruvian bark, Baobab, bamboo and orange blossom infuse hair with moisture. With a strong commitment to the environment, Kevin Murphy sources these specialty ingredients from companies using micro cultivation, organic and ecologically sound practices. As a result, Kevin Murphy is a natural haircare brand that you can feel good about. All people prone to a bit of frizz should give the Easy.Rider cream a try. It smells amazing and works like a charm.
Where to buy:
Kevin Murphy online
StrawberryNET
Directory of Australian beauty brands
Here's your a-z guide of Australian beauty brands so you know what's Aussie and what's not.
A
A'KIN
ADORN COSMETICS
AESOP
AL'CHEMY
ALPHA-H
ATOM BOUTIQUE
AUSTRALIS
B
BALI BODY
BATISTE
BECCA
BLOOM
BLINC COSMETICS
BONDI SANDS
C
COAST TO COAST
COLOUR THEORY
CR FORMULATIONS
D
DE LORENZO
DESIGNER BRANDS
DNA ELEMENTS
DR LEWINN'S
E
ECO TAN
EDIBLE BEAUTY
ELLA BACHÉ
EVO
EYE OF HORUS
F
FACE OF AUSTRALIA
FRANK BODY
G
GAIA
GLAMOURFLAGE
GO-TO SKINCARE
GROWN ALCHEMIST
H
HUMANITE SKINCARE
I
ILUKA
INIKA
J
J BRONZE
JACQUELINE EVANS
JANE IREDALE
JOJOBA COMPANY
JURLIQUE
K
KESTER BLACK
KEVIN.MURPHY
KORA ORGANICS
KOSMEA
L
LANOLIPS
LE TAN
LILY LOVES PEARL
LIPSTICK QUEEN
LUCAS'
LUMA
M
MECCA COSMETICA
MILK & CO.
MODELCO
MOOGOO
MOR
MR SMITH HAIRCARE
MUSQ
N
NAK
NAKED TAN
NAPOLEON PERDIS
NATIO
NUDE BY NATURE
O
ORIGINAL MINERAL
P
PEOPLE FOR PLANTS
Q
QV
R
RATIONALE SKINCARE
RED EARTH
REVITANAIL
ROHR REMEDY
RPR SALON HAIRCARE
S
SHANGHAI SUZY
SIMPLE AS THAT
SKINSTITUTE
SOLAR D
STEM ORGANICS
SUGAR BABY
SUKIN
SUNESCAPE
SUNSENSE
SWISSE
T
THE BASE
THE BEAUTY CHEF
U
ULTRACEUTICALS
V
VANESSA MEGAN
VENUTUS
W
X
Y
YES TO
YOUNG BLOOD
Z
ZHIVAGO
0-9
1000 HOUR
Want to know where to buy your Australian beauty products?
Here are our top rated stores for buying the best Australian beauty brands. If you want to know more, you can always check out our guide as to where you can buy Australian beauty brands and products.
Is there an Australian beauty brand that we've missed? Please feel free to let us know in the comments.