Award Winning Cosmetic Dermatologist Dr Chytra V Anand Led Kosmoderma wins at India Leadership Conclave Power Brand 2014
Kosmoderma is Voted & Awarded as “India’s Most Promising Skin, Hair & Laser Enterprise 2014” By Network 7 Media Group for Innovation in Skincare Treatment, Laser & Hair Makeover!
Bangalore based Kosmoderma known on this account that a reliable house of skincare Treatment with a state of art technology Skincare Clinics in 6 centers in southward india has been awarded by the Network 7 Jury because of the leading skin, hair and material part healthcare provider offering safe, effective and affordable transaction with an unmatched experience. The Recognition cast reproach Kosmoderma’s excellence to afford the nest standard of healthcare in pelt, hair, body and beauty, to convoy satisfaction to the clients/patients to have ~ing the first option for customers, be a preferred employer for the pelt and beauty industry,to prescribed the benchmark in the skin and comeliness industry & to work with the Medical and Beauty Community to bridge the gap between Medicine and Beauty. Kosmoderma plans to extend its base in other parts of the people to replicate the success it achieved in the current centers it has.
Dr Chytra V Anand accepted the recognition on Friday 18th july 2014 from the Legendary Bollywood Actor Mr. Shakti Kapoor, Dr. Mukesh Batra, India’s greatest number-renowned homeopath & Padma Shri Awardee & Mr Satya Brahma, Chairman & Editor-In-Chief of Network 7 Media Group presented the Awards to the felicitous Enterprises & Individuals in their relative areas. The 5th Annual India Leadership Conclave & Indian Affairs Business Leadership Awards 2014 by Network 7 Media Group’s ( www.network7mediagroup.in ) Indian Affairs Media outfit (www.indianaffairs.tv ), Asia’s biggest analytical tidings media had hosted the plenteous awaited annual affair in its 5th year, the 5th Annual India Leadership Conclave & Indian Affairs Business Leadership Awards 2014 ( www.ilc2014.in )in the engaged in traffic capital of india in Mumbai on Friday, 18th July 2014 while burdened with a powerful theme on “Perform or Perish” what one. was debated, analyzed & addressed ~ the agency of Asia’s most promising voices & efforts stalwarts on a variety of subjects ranging from political affairs to cultural, economics to social. After reality highly successful in last 4 editions, the abundant awaited India Leadership Conclave 2014 was attended by more than 300 business tycoons, civic leaders, policy makers, social reformers, diplomats, media professionals.
Kosmoderma, by the help of United States of America’s FDA technology, offers whole, affordable, and effective treatments with shrill standards of quality. This skin care clinic Bangalore undertakes personalized skin care seeking the advice and uses 3D imaging of analyze the underlying issues and offer treatments and other derm care regimens. Some of their treatments contain brightening, revitalizing eye treatment, and oxygen introduction medifacial. Home care is just like important as in clinic treatments. As the hide is protected by the acid cover, most of the ingredients in a cosmetic compass are blocked from entering the lively layers of the skin, thus being ineffective. For effectiveness, the active ingredients sourness be able to penetrate the sour mantle and reach the living layers of the hide. Only Cosmeceuticals (Medical ranges) can finish this. Kosmoderma thus offers a Cosmeceutical rove from Neostrata, USA, the world No 1 in curative skin care & Skinceuticals, USA, the pioneers of anti oxidant products. Home care is strongly advised at Kosmoderma as many skin conditions can be treated by the exordium of a personalized medical skin care hygiene without the need of a course.
About Dr Chytra V Anand
Dr Chytra V Anand is an internationally renowned Cosmetic Dermatologist. She is the Founder & CEO of the well-known succession of Kosmoderma Clinics. Her skill in conduct with all skin types is well known and her impressive client list comprises of prominent personalities from unfixed walks of life – Fashion, Films, Industrialists and Socialites.
After completing her MBBS in JSS Medical College, Mysore, Dr Chytra V Anand went to London to study during her higher education. She is a recipient of the prestigious Guys & St Thomas’ Hospital in London, at what place she earned her Masters in Dermatology.She completed her sociableness in Cosmetic Dermatology from Miller School of Medicine, University of Miami, USA.She has been adhering the expert panel for her talks adhering Cosmetic Dermatology topics at various conferences and meetings nationally and internationally. She is the youngest Cosmetic dermatologist forward the international lecture platform.She has been a piece of Cosmetic Dermatology Programmes on Channel 4, Discovery Health, BBC and other prestigious TV Channels in London.
She has the fame of having had her own monthly TV colloquy show on dermatology on Vectone Asian conduit.In Jan 2006, Dr Anand moved back to India to continue her dream of opening a confine of world standard skin and laser clinic in India and started a specialist Cosmetic Dermatology clinic and Bangalore’s earliest MediSpa – Kosmoderma. She has 5 Clinics and 1 MediSpa. Her clientele comprises of race from all walks of life including stars from the Bollywood, Sandalwood & Tollywood company, fashion models and prominent corporate personalities. She is fiercely defensive of her patients and their retirement.She is an expert in Laser Devices, Injectables & Cosmetic Therapies and is constantly invited in the same manner with a speaker on expert panels at different conferences, nationally & internationally. She too writes articles regularly for various mainstream publications like Femina, DNA, TOI, Deccan Chronicle, Stay Fit, Marie Claire, Prevention etc and has appeared forward television channels as an expert prolocutor for various mainstream channels in India. She is regularly featured in the local television channels for her expertise on Cosmetic conditions for skin & hair.
In 2007, Dr Anand founded the International Academy of Aesthetic Medicine to train doctors in the theatre of war of Cosmetic Dermatology as she realized that doctors did not have enough exposure to Cosmetic Dermatology in uniform practice and required additional specialized training in India.Under her guidance the school conducts intensive hands on training menstrual flux for doctors from around the earth. She has trained over 800 doctors in Aesthetic Medicine procedures and is credited through pioneering Aesthetic Medicine & Cosmetic Dermatology schooling in India. The Academy has attracted students from India, UK, Europe, UAE, Africa, SE Asia and is considered a rise above others-notch training facility.She is credited with introducing fractional laser for acne flaw rejuvenation & non – surgical filament lift procedures to India. She has to her credit to having performed the highest call over of Botox and Filler injections in South India.Dr Anand is popularly known as Dr Fix It by her patients who travel from other cities and countries to try to find her expertise.She is sought in the rear of for her advanced and developed consciousness of aesthetics by patients and other doctors. Her patients and students state by her brilliance and techniques.
She is considered to exist the leading cosmetic dermatologist and estimation former in India today.
Skincare Innovation in India
looking to international personal care brands as lifestyle enhancement products which will create a sophisticated and upper class image. The total skin care mart is estimated to be around Rs. 3,400 Cr. The complete size of the Indian retail particular excellence and cosmetics market is currently estimated at $950 the masses. The overall beauty and wellness mart, which includes beauty services, is $2.68 billion. The cosmetics mart in India is growing twice for the re~on that fast as that of the United States and European mart. However, The skin care market is at a principal stage in India. The penetration direct of this segment in India is on all sides 20 per cent. The improvement of therapeutical technology also fuels the growth of the emporium in India. Major companies active in this part include Hindustan Lever; Godrej Soaps, Colgate-Palmolive, Marico, Dabur and Procter & Gamble. The skin care mart can be segregated into toners, cleansers, sunscreens, anti-corrugation creams, dark circle removing creams, astringents, facial creams, moisturizers, fairness creams, day and night-creams.
The skin care persistence worldwide is a 50 Billion Dollar in addition business. Caring for the skin of the many the crowd throughout the world is a prevailing business. It is a business at what place people are passionate about their work, because it matters. It matters to their families, to their communities, to their protestation and the whole world. It is a avocation where unmet needs still abound and at what place people around the world are tarrying for new and better solutions. The major product segments in the market are Face Care Products, Body & Hand Care, and Depilatories, and, Sun Care Products. The sub ~ion segments include Facial Moisturizers, Facial Cleansers, and Hand & Body Lotions/Creams.
The Key Factors
Ø “Male grooming is undivided of the fastest growing segments,”
Ø “The Indian individual care market has historically been driven by family brands and now you are starting to notice some brands become specialist female or masculine brands. Individualism is still not that inflated, as men are indifferent to the brands they employment,”
Ø The opening men’s personal care and grooming emporium is just 8% of the overall $10 billion (Rs.61,000 crore) private care market in India
Ø Indian men advantage. for a larger part of the perfumes order than their counterparts in the US, to which place the bifurcation of the fragrance mart is 68% women and 32% men. Even in Asia, women report for 83% of the overall balminess market and men account for correct 17%”.
Ø However, men are post-haste adapting to skin care products to a greater degree broadly. For instance, for Kiehl’s, what one. is owned by the L’Oreal Group, men exposition for 20% of overall sales in India, that is higher than the global mean proportion of 15% of overall global sales advent from men for the brand, who finds that the Indian urban male animal is aware of the brand and expeditious to adapt to skin care regimes.
Ø “Men in India certainly spend time and money for grooming. They are in addition brand conscious and spend money adhering the latest launches as they well clever with the trends due to the Internet and their move overseas,”
Ø Women, up~ the body the other hand, are more worried with regard to reactions from cosmetics, make-up and fragrances. However, this is slowly changing. “The enlarging urbanization and becoming a part of the workforce is driving them to accommodate to the category,”
Ø The sagacity level for both the urban and country market is low. Many people compose prefer to use traditional products to remedial treatment the skin
Ø More than 25% shooting every year in the Skin Care Industry
Ø Facial hide care products have become an outline part of the beauty market
Ø Gradual Adoption of the west. occidental culture
Drivers of the Industry
Ø Growing worldwide competence
Ø Changing consumer lifestyle
Ø Globalization
Ø Celebrity endorsement increases consumers’ awareness and part
The total disposable income of the persons in Asia is 21% of that of the world which is estimated to increase to a hold in high esteem of the 23%( Euro monitor Report)
The greater Skin Care Segments and their Drivers
Strong Desire with regard to the fair skin
Ø Asians’ beliefs
Ø “White hides three uncomely bits”
Ø Fairer equals to upper rank
Ø Stressful lifestyle
Ø Busy lifestyle resulting in not so much sleeping time
Ø Stress hormone sends the skin’s oil glands into overdrive
These beliefs and the spicy desire for the skin whitening products led to the progress to maturity of technology and evolution of recent whitening products and formulations. The whitening creams are in like manner produced for men. In recent years the fairness choice part is combined with the anti-aging formulations which bring the satisfaction and feel expert factor to the customer. Also through rise in work-stress and uncleanness people are more inclined to these products. Not single that, baby skin care products, ~ny place protection products, bleach and facials moreover gained popularity among people.
Anti Agers
Ø Growth in Aging Population
Ø Accelerated Aging
Ø Rising Pursuit of Agelessness
Development and Outlook
Ø Target young consumers: Prevention wagerer than cure
Ø Super-encouragement : From global to local brands
Ø Mass brands developments
Ø Cosmeceuticals : Collaboration between cosmetics and pharmaceutical company
Ø New technology and ingredient
Ø More regulated industry to ensure the safety of cosmeceuticals
Ø Facing intoxicating competition from aesthetic beauty service results
Skin Care Applications
Ø Increased consumer enlightenment on skin care application
Ø TV fairness programs educates consumers on different products’ benefits
Ø Technology promotion
Ø Skin care doctrine of development thanks to technology and research
Ø Beauty structure blogs to allow consumers to bourse ideas
New Routine
Ø Cleansing Liquid
Ø Cleanser
Ø Lotion
Ø AC Essence
Ø Mask
Ø Emulsion
Ø Effector
Ø White Essence Cream Trends and progressive growth
Ø Usual Routine
Ø Cleanser
Ø Toner
Ø Moisturiser
Ø Development of in greater numbers powerful products
Ø Consumers may “outsource” physical care and pay for spas and manipulation
Ø India has the greatest growth in the resort/hotel spa( 107% growth annually in 2007)
Natural and ethical products
Ø Massive awareness of hale condition & wellness
Ø Safety scares and recalls
Ø Consumers examine for guarantee of authenticity
Ø Rising greensumerism
Ø Technology render less difficult the development of more effective products
Key Trends and Developments
Ø Edible, regular and herbal ingredients
Ø Environmentally amiable packaging
Ø New sell in small quantities concepts
Ø Minerals and darling materials, including gold
Ø Packaging radically new measure: eco-friendly packaging
Ø Same consumer buying one as well as the other high technology and natural products
Ø Emergence of ‘at-home-make’ products
Ø Venture into other products, of that kind as sun care
Ø Well-known designers and celebrities be augmented consumers’ knowledge on natural & moral products
Men Skin Care
Ø Workplace: Pressure from contest in workplace led to the emergence of
Ø Metro sexual soul
Ø Greater acceptance in developing nations
Ø Move to in addition ‘advanced’ products
Key trends and Development
Stronger expansion than skin care: In 2007, the Asian Skin Care Market has grown at a value of 8%, where as the men skin care place of traffic has grown at a rate of 14%. Similarly projected expansion in 2012 is 6%, whereas the sprouting of the men skin care segment is 8%.
Ø Moving begone from 3 basic cleaning steps
Ø Macho-sexual vs metrosexual
Ø Increasing popular regard of sportsmen
Ø Lower accepted bill of men’s colour cosmetics
Ø Main point of convergence will still be skin care and other men’s grooming products
Ø New technology
Ø Focusing forward convenience
Ø Cosmetics surgery against men
Ø Getting prevalent in countries like Japan and South Korea
Inhibitors of the Skin Care Industry
Environmental Standards
Trends & Opportunities in India
Growth in the young people (RBI report): Changing demographics in India
2/3rd Population beneath age of 35
Favourable Consumption Pattern: The part of private consumption for personal care products increases consistently in excess the years( Economic Survey 2009).Increase in Urbanization in India: The hide care products are not in the basic want category. Hence, the urban people whose basic indispensably are fulfilled are more inclined to these products and are potential customers to buy the skin care products.
The customers behave not always stick to one thunderbolt of makeup or perfume or somewhat variant offered because the switching costs are to a high degree low. This means that buyer sovereign is high and demand for favourable prices.
Bargaining army of suppliers
Barriers to Entry
Product testing and investigation is both time-consuming and splendid. New entrants also need to satisfy by proof stores to stock their products, and major retailers, aware of their importance in the apportionment chain, may be unwilling to hazard displacing existing brands for the reason of new ones. Substantial funds are needed to shoot up a business in this place of traffic, with capital required for investment in prolongation, distribution, and also advertising which is critical to success in the market. Hence, bar to entry is high and indispensably high initial spending.
Industry regulation: The companies are usually constrained deal with strict regulations on issues like animal testing and environmental protection. Also cosmetic products take to face the highest level of exploration (almost the same level as pharmaceuticals) through regard to their safety levels.
Strategy to exist followed:
They should try and target niche markets in the beginning and follow strategies like direct selling.
Local acumen is required before moving for internationalization.
Regulatory Landscape
Current Indian cosmetic regulations are composite and there are multiple regulations in a less degree than different regulatory bodies. There is a require to simplify the regulations and in that place is also a need to ingenuity the growing issue of spurious products and counterfeits. Indian cosmetic effort; labors is mature and responsible enough to render certain safety & quality of its products and the assiduousness can take up joint responsibility through the Regulator for cosmetic regulations in India. European and ASEAN countries acquire adopted this model of self disposure successfully and the same is centre of life suggested here in the Indian context.
There is a negative list of ingredients what one. can’t form a part of ~ one cosmetic composition. There is also a restricted desire of ingredients; such ingredients can have existence used only under specific concentration row in specific products and under particular conditions of pack declaration. In adding, there is a positive list of preservatives and UV filters in this wise restricting the choice of such ingredients and their concentrations.
Cosmetic labeling is dictated ~ means of multiple regulations – This includes Drug & Cosmetics act, BIS packing norms and Standards of Weight & Measures act. More recently, several amendments have been notified in the labeling proviso of Drug and Cosmetic Act.
Manufacturer is required to submit the relevant information pertaining to the formulation, unskilful materials used and their specifications, returns quality specifications and safety data in subsistence of the formulation. The information is reviewed through local (State) FDA and a cosmetic warrant is granted or otherwise. The clinical affliction of the skin care products is in addition done to ensure safety for the consumers.
Targeting:
Outlook instead of the Skin Care Industry
The prospect of more stringent regulation governing usage of active ingredients in personal care products implies the want to strengthen testing capabilities to render certain adequate product safety.
Also the industry needs to self-regulate to make secure performance claims made in product advertisements are corresponding with benefits delivered to consumers. The surging make necessary for green products calls for greater good product and application R&D capabilities to exercise natural/organic ingredients more effectively.
Multinational players with international brands have a strong appearance in the Indian formulation segment. Local skin care brands too are gaining a footing in the market by innovatively developing appraise offerings to meet the unique needs of the Indian consumer. Going ahead, it will be important to bring out R&D capabilities to farther customise products for Indian consumers, produce greater awareness among the burgeoning mean class and ensure effective distribution spread to service them. The companies that are adroit to develop a judicious mix of the in heaven will be the eventual winners.
The time is accomplished to review one’s strategy and draw near up with innovative approaches to succor realise the full potential of the Indian derm care sector, where the ingredients market is likely to double in the nearest four years.
The skin care segment has shown tremendous growth and emerged considered in the state of a potential investment area for players in latter years. From treatment of common skin care diseases, the skin care activity has evolved to the age of cosmetic and anti-aging treatments. The overall hide care market is expected to increase with the rise in demand of many skin care services. Factors like global warming, anti-aging solutions, reinvigorated product innovations, growing media influence, etc. are driving this emporium. Boosted by growing consumer demand, rise in disposable incomes, lifestyle related disorders, craze for cosmetic surgeries, obsession for young-looking skin, low cost of treatment, and booming therapeutic tourism, the skin care market in India is that may be liked to expand and emerge as a in posse investment area for players.
The mart for anti-aging solutions has moreover become vibrant in India with swelling concerns about beauty and looks. Nowadays, greater degree of young people are visiting doctors and dermatologists to improve and aver their youth. The craze for cosmetic surgeries has compel India among the top five countries in the nature to perform surgical procedures like Lipoplasty, Rhinoplasty, and Bhleroplasty, etc. The ask for for non-surgical procedures like Botox, Hyaluronic tart treatment, and laser hair removal is besides very high.
The prevalence of hide disease in India is 10 to 12 percent of the complete population with Eczema and Psoriasis conscious the major contributors. Due to taint, ultraviolet light, and global warming, photosensitive hide disorders like tanning, pigment darkening, sunburn, pelt cancers, and infectious diseases are increasing at a faster dais. A one percent reduction in ozone leads to a sum of ~ units to four percent increase in the incidence of tumors.
The progress and future prospects in the skin care market have forced drug companies to rap the opportunity of selling over the calculator (OTC) drugs by bringing novel compounds in and by selling the products of international players subject to a licensing agreement.
According to Ankit Goyal, Program Manager, Healthcare Practice, Frost & Sullivan, “The ecosystem during the term of skin care treatment is witnessing a chief change in demand patterns. Gone are the days, whereas skin care was limited to management of common skin diseases. The emergence of cosmetic and anti-aging treatments has changed the appearance of the skin care industry. The enumerate of these cosmetic procedures is expected stretch 18 to 20 lakh by 2015 in India. In 2013, with prevalence rate of 10 percent, the population affected across India from skin disorder is estimated at nearly 15.1 crore. It is estimated that at a CAGR of 12 percent in various places 18.8 crore people is in a fair way to suffer from skin disease ~ the agency of 2015″.
During the past five years, there has been a considerable growth in the Indian cosmetic/aesthetic surgery industry. The demand is primeval in urban regions like Chandigarh, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, Bangalore, and Pune.
Goyal further opines, “Skin disorders are among the ~ numerous common diseases in school children in the pair developing and industrialized countries.” He adds, “The austerity of growing skin diseases in India is farther on emphasized by the fact that the World Health Organization (WHO) has included derm disease under the most common non-communicable diseases in India. In joining, there is a lack of facilities that make ready comprehensive skin related treatments under single in kind roof.” The situation is further worsened by the low availability of dermatologists in India. At immediate, there are about 6,000 dermatologists catering to a number of people of over 121 crore. This the wherewithal that for every 100,000 lower classes, only 0.49 dermatologists are to be availed of in India as compared to 3.2 in numerous states of the US.”
Various tertiary care particular setups lack the capability to delight chronic, genetic and pediatric skin ailments. In adding, their ability to provide comprehensive derma pathology and immunopathology units is moreover limited. Non-surgical cosmetic services on these terms by standalone skin care centers cater to only a small segment of hide treatment and a particular segment of the the public. Hence, there is a dire ~iness of comprehensive skin care setups providing tot~y skin care treatments under one shelter.
These include diarrhea, nausea, indigestion and ventral discomfort.