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The Independent Cosmetic Manufacturers and Distributors (ICMAD) is at this time accepting nominations for its ninth plant living but a year Cosmetic Innovator of The Year—CITY Awards. These awards nobleness of mind innovative products, packaging and advertising/marketing concepts from the beyond year, and entrepreneurial beauty companies looking to have ~ing recognized for their innovative efforts are encouraged to list.
To be eligible for a CITY Award, the nominated troop must follow the criteria established towards each award category. All products fustiness have first shipped and marketing and advertising programs initiated betwixt March 1, 2013 and February 28, 2014. Professionals inside of the beauty industry specializing in advertising, sales, and marketing behest judge the entries. A panel’s apt and impartial vote will ensure that total entrants will be given a tolerable chance of winning.
All entries are to be ascribed by April 22, 2014.
“The CITY Awards commend the creativity, effort, and innovation shown ~ means of our industry companies and their dedicated teams. The obstruction has been raised and these awards faithfully represent dynamic innovation,” says Pamela Busiek, CEO and president of ICMAD.
Finalists on this account that the CITY Awards will be announced in middle-May and the category winners behest be revealed during ICMAD’s 41st year-book meeting on June 11, 2014 at the Battery Gardens in New York. Busiek and Ian Ginsberg, chairman of the ICMAD board, will not absent the winning awards that evening by with the keynote speaker.
►STEP 1 CHOOSE YOUR CATEGORY OR CHOOSE SEVERAL
Only single product entry per category is allowed, multiple entries from the identical brand in the same category behest not be accepted.
PRODUCT INNOVATION
A. Color Cosmetic Product: Face or Body B. Skincare Product: Face
C. Bath & Body
D. Fragrance: Perfume/Home
E. Haircare
F. Nails Color & Treatment G. Accessories & Tools
NOTE: Product ~iness be distributed in either: Retail Distribution (Mass Chain Store, Department, Specialty, Discount, Drug Store) or Professional Distribution (Salon/Spa, Doctor’s Office)
PACKAGE DESIGN INNOVATION
A. Color Cosmetic & Nails Package Design
B. Skincare Package Design: Face
C. Bath/Body/Haircare Package Design
D. Fragrance Package Design: Perfume/Home E. Accessories & Tools Package Design
NOTE: Product grape-juice be distriubted in either: Professional (Spa/Salon, Doctor’s Office) and Mass (Chain Store, Department, Specialty, Discount, Drug Store)
MARKETING/ADVERTISING INNOVATION
A. Print Advertisement: Trade or Consumer
B. Social Media Marketing Campaign
C. Grass Root/Innovative Marketing Campaign
NOTE: Consumer proceeds companies only can enter these categories. Entries are judged steady creativity of message, outreach efforts and occupation results.
Member’s Choice Award—Voted by ICMAD Board of Directors
►STEP 2 DETERMINE ELIGIBILITY & REQUIREMENTS
1. To be eligible for a CITY Award, the crew must be in the beauty assiduity, but does not have to have existence a member of ICMAD.
2. The entrance must be of a new proceeds that has been launched and shipped to retail accounts
between March 1, 2013 and February 28, 2014. Advertising programs initiated furthermore must fall between these dates.
ENTRY RULES:
• Only materials submitted according to the specified criteria behest be judged.
• All entries be required to be shipped prepaid, and provide ICMAD through tracking information.
• Payment: Fee mouldiness be paid by check, credit card or coin order payable to: Independent Cosmetic Manufacturers and Distributors; drawn up~ the body a U.S. bank in U.S. dollars. To modulate for judging, all entries must embody complete fees.
• Eight (8) replete-size products, which cannot be returned are required.
• Marketing materials, dignified-resolution digital product photos (both crops and brand logo), and a 50-word description of the product must keep company with all entries.
• ICMAD has filled rights to use the submitted materials / photos as antidote to CITY Award related promotional efforts. • Deadline conducive to all entries is April 14, long delayed deadline is April 22, 2014.
►STEP 3 SUBMIT ALL YOUR ENTRIES
Completed Entry Includes:
1. Completed entrance form.
2. ENTRY FEE: $200 by means of entry for ICMAD members/$400 by means of entry for non-ICMAD members.
(A $100 tardily fee will be assessed for all entries after April 14, 2014)
3. Eight (8) replete-size products or seven (7) advertising the stage + digital delivery of online materials.
(If you are submitting the same product in Product Innovation & Package Innovation simply 8 products total are need- ed. Duplicates are not requisite.)
4. Digital photos, brand logo, and 50 word description provided on CD or USB glare drive.
5. Any relevant support materials (7 sets).
►CITY Awards 2014 TIMELINE:
• March 3- April 14 • April 15- 22
• May 22
• May 27
• June 11
JUDGES
Enrollment Period
Late Enrollment Period
Judges congregation & Finalists Selection
PR Release through final nominee announcement: 3 finalists per category CITY Award Ceremony (NYC)
Winners exercise volition be selected by five (5) busy vigor influentials and will include a be associated with of retailers, distributors, online beauty editors, consumer magazine editors, and PR agencies. They testament evaluate each entry and select three (3) conclusive nominees for each category.
JUDGING CRITERIA:
Judges direct base their decision on the following:
• Does the crops or advertisement demonstrate originality?
• Does it influence or advance the category?
• Does it reply an unmet consumer or retailer distress?
• Does it provide sales opportunity since well as creativity?
• Does it prepare unique opportunities for every link in the cosmetic business chain?
►WINNER PROMOTION
Cosmetic Innovator Of The Year 2014 Award winners disposition be able to enjoy exposure to consumer and interchange media, presence in new distribution sell in small quantities outlets, and visibility to industry peers.
Other benefits comprehend:
• Feature in the ICMAD Digest (July/August 2014 termination) and the website (www.icmad.org)
• Display of Winners at ICMAD Booth at Trade Shows
• ICMAD media partners press edition
• Consumer and traffic press promotion
• Meet & welcome with top online beauty editors ahead of the CITY Award Dinner
• Display of nominees products at CITY Award result in NYC on June 11, 2014
Have a handsome and successful week!
@BeautePublicist
SOURCE: ICMAD
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