Brightpearl is one of the best multi-channel retail management applications. It helps companies manage all the main aspects of their business—accounting, reporting, customer data, inventory, and handling orders—in one place. In this review, we will scrutinize all the important features of Brightpearl and discuss the main aspects and benefits of this service. We will also discuss common user comments about the application in order to help you better understand what customers using Brightpearl think about it. Hopefully, with this review you’ll get to know Brightpearl better and our analysis will help you decide if its a software that can actually fulfill your business needs.
Brightpearl won our Best Sales Software Award for 2016
Brightpearl really impressed our review experts. In our deep analysis of all leading solutions from the same category it got the highest score of 9.7/10 which currently puts it at the first place in our top 10 sales software solutions. It also boasts an almost-perfect customer satisfaction rating of 98% which clearly shows we’re not the only ones really positive about the level of service offered by Brightpearl. In the end, our team decided to distinguish Brightpearl with our 2016 Best Sales Software Award as well as our Supreme Software Award for 2016. We will reveal more information about the reasons for these awards later in the review. You will also be able to read our interview with Brightpearl’s CEO who answered a few of our questions about the app’s usability and its capability to solve specific problems.
If you wish to check how Brightpearl can boost your company’s productivity, you can also easily test ride its features by using the great Brightpearl 30-day free trial to get a hands-on experience with all the important features.
What are the Highlights of Brightpearl?
It is a cloud software that offers many useful features in one integrated system
Inventory and order data are accurate and integrated across all channels
You can use one central hub to manage orders across your sales channels
It reduces stockouts by automatically updating inventory levels and reorder statuses
All employees can access real-time customer information
It offers real-time automatic syncing and seamless integration
You can learn more about Brightpearls features and benefits by reading the full review of this product on our site.
5 Things We Like about Brightpearl
Order Management
Customer orders are fulfilled by a series of events in Brightpearl. Orders can be manually created as well as automatically downloaded thanks to Brightpearl’s integrations with e-commerce websites like Shopify and Magento. Inventory levels decrease in all sales channels to eliminate the chances of selling the same item twice.
Brightpearl’s order management program ensures data consistency and accuracy. It enables retailers to systematize their order fulfillment plans and optimize stock levels through filters such as sales channel, order data, shipping method and others. This tells retailers what products/brands are better suited for what channels and the improvement strategies required to boost sales and customer satisfaction.
Inventory Management
Brightpearl makes inventory replenishment easy. You simply need to send an email to the supplier and once the delivery is received the purchase order is marked accordingly and inventory levels are automatically increased. The data is centralized which makes it easy to know which supplier you need to pay and how much.
Brightpearl helps growing businesses simplify complex inventory management processes. The software automatically increases or decreases inventory levels in relevant sales channels according to whether items have been received or sold. Plus, you can generate inventory audit trails and cash flow reports in real time.
Shipping Management
Order information including location and shipping address are automatically sent to your warehouses, enabling retailers to quickly deliver customer orders. Customers receive emails that contain tracking references and these are sent back to your sales channels. After the shipping is completed, Brightpearl’s accounting system is updated with the cost of inventory which tells you the profit amount gained.
Brightpearl’s shipping management system gives you full control over the shipping process and order prioritization based on customer, order date, or shipping method. For more customization and automation, Brightpearl integrates with e-commerce shipping fulfillment applications like Metapack, Shipstation, and Shipworks.
Online Payments Integration
Customers can pay through PayPal and SagePay. PayPal integrates with Brightpearl as a payment method and for downloading transactions. Payment processing can be set up within the app to enable customers to pay through PayPal on your website. Brightpearl records all online PayPal payments received and transaction details can be seen via the PayPal log. The details can be synchronized with Brightpearl using the integration feature.
SagePay can be used to make online payments through the Brightpearl site or through back-office payments, also known as Mail Order/Telephone Order or MOTO. This enables customers to make payments over the phone. SagePay payment setup is done in Magento for users of Magento.
Automated Real-Time Accounting
Brightpearl offers a comprehensive accounting system that helps users to track daily sold items, find out which channels are making profits, which products are selling well and other details. Profits can be analyzed by SKU, customer, or channel, helping retailers to invest smartly in better-performing channels and products.
Brightpearl also offers in-depth reports that your accountant can access to make adjustments and updates. Data can be exported as CSV, and Brightpearl’s customer support team offers 24/7 email support, a video library, documentations, and onboarding services to provide training to get you started.
Brightpearl Pricing Plans
Brightpearl offers five flexible pricing plans that let you adjust the service for your individual needs and budget. There are also several powerful extra addons that you can purchase separately. The software also offers a very useful free trial plan that allows you to try out all the key functionalities of the app first. You can easily sign up for Brightpearl free trial here.
Here are the available pricing plans:
Lite Plan: $199/month
First 3 users are included in this plan and that’s the maximum number of users supported by the plan. You will also enjoy support for up to 1,000 orders/month and Up to 2,500 SKUs.
Entry Plan: $299/month
Offers support for up to 5 users with first 3 users included for free and additional users priced at $139 per additional user. You will also get support for up to 2,500 orders/month and up to 5,000 SKUs. Full Accounting features are also included.
Standard Plan: $499/month
It includes up to 10 users and you will get the first 3 users for free. Extra users can be purchased for $139 per additional user. Support is offered for up to 5,000 orders/month and up to 25,000 SKUs. The plan also includes Full Accounting package.
Professional Plan: $799/month
Designed for up to 25 users. It can support up to 15,000 orders/month and up to 50,000 SKUs. Full Accounting package is provided.
For plans supporting more than 25 users, over 10,000 orders/month or over 50,000 SKUs contact the vendor directly for a quote. Brightpearl also offers several add-on extras that can make your platform more powerful. These include:
Ecommerce bundle: $120 per account/month (charged annually)
This includes connections to EKM Powershop, BigCommerce, Shopify, Magento, Amazon, eBay and others.
Phone support: $30 per user/month (charged annually)
Includes a package of benefits including phone support, business reviews, prioritized ticket handling, and discounts on consultancy services.
Brightpearl POS: $50 per register/month (charged annually)
Includes built in connection to the Brightpearl core platform, so your brick and mortar stores and online channels are all connected.
What Customers Say About Brightpearl
We analyzed a lot of online user comments about Brightpearl and found that most customers use this application for order management, multichannel retail, and inventory management. Here are some of most frequently appearing comments about Brightpearl.
Richard, a user from the retail industry, said Brightpearl has helped him streamline all his business processes. As a result, he has “been able to keep staff to an absolute minimum as turnover has grown.” Plus, he has been able to add sales channels and manage them without extra staff which makes these channels profitable.
Another user, Priscilla, described Brightpearl’s interface and inventory management as impressive features. She said that the “interface allows a small business to act like a big business.” Plus, Brightpearl helps her “efficiently manage hundreds, if not thousands of different inventory items.” She also added that Brightpearl helps her categorize things in a meaningful way.
Joy, a bookkeeper from Atlanta, said she found Brightpearl’s reporting, inventory tracking, and customer service features particularly useful. She highlighted the excellent support offered by Brightpearl saying, “The customer service is awesome, they respond very quickly with any question/comment we may have.”
Awards Won by Brightpearl
Best Sales Software of 2016
Our team analyzed all sale software services currently offered on the market and evaluated its features, customer support level, quality of integrations and overall positive user experience. After a detailed study we concluded that in 2016 the best quality of service is provided by Brightpearl and its the best sales solution among all the ones we tested. We are confident that users looking for useful features, efficient management and flexible pricing will be more than satisfied by what Brightpearl has to offer.
2016 Supreme Software Award
This award is given only to top B2B products and represents the highest possible level of service. It highlights the vendor’s extensive knowledge of the industry they’re selling to and the needs of their customers. Brightpearl provides comprehensive inventory management features and backs them up with excellent customer service. The application is regularly upgraded to keep up with current market needs, making it one of the benchmarks for the latest developments in the industry.
2016 Expert’s Choice Award
This award is given by our team of experts to products we think show especially good quality in terms of satisfying the current needs of the B2B and SaaS markets, and helps companies with solid and efficient solutions. Brightpearl is a complete sales software and inventory management application that offers useful features for both small companies and large enterprises. It provides top rate order management, inventory management, and shipping management capabilities as well as prompt customer support so we were more than happy to distinguish it with the award.
Great User Experience Award
This award is granted to products that offer especially good user experience. We evaluated how easy it is to start using Brightpearl and how well-designed its interface and features are to facilitate the work process. We spent some time working with the software and found its interface easy to understand. Furthermore, Brightpearl’s dashboard is intuitive, providing decision makers with quick insights on important data to help them with strategic planning.
An Interview withthe CEO of Brightpearl
Andrew Porter
CEO of Brightpearl
We talked to Andrew Porter, CEO of Brightpearl, and asked him a few questions about the effectiveness of his application and how exactly it can help users in their daily work. Here’s what he told us:
Why is Brightpearl unique or different from its competitors?
Porter pointed out two most important value propositions of Brightpearl. First of all, he said, Brightpearl is a cloud-based order and inventory management system for multi-channel retail and wholesale businesses. He pointed out that “the application offers a rich API around the core functional areas — customers, suppliers, orders, inventory, warehouse management, and accounts — which allows the platform to be integrated into the broader marketplace.”
The CEO also pointed out that Brightpearl currently supports 1,200+ independent merchants who processed over $2 billion of gross merchandise value (GMV) in the last 12 months. He specified that the reason they chose to run their businesses on Brightpearl is “because it offers them the control, efficiency, and insight previously only available to much larger enterprises.”
What typical problems can be solved by Brightpearl?
Porter explained that Brightpearl helps you take control of your selling channels. Selling through more than one channel immediately creates complexity. This is where Brightpearl is helpful, said Porter, as “with our software you have a central location for all your orders, and a unified workflow for managing them through to delivery.” He also mentioned that you can easily configure Brightpearl to immediately allocate goods from the appropriate warehouse or store for efficient fulfillment. The software will automatically update channels as goods are allocated, preventing any double selling.
The CEO pointed out that one of the best elements of Brightpearl is that it helps you serve your customers efficiently. “Companies find it difficult to cope with increased volume of orders“, he said. “To handle the large volumes businesses can use Brightpearl to efficiently fulfill orders, whether that is through an efficient print, pick, pack, and ship process, back-to-back ordering and/or drop-shipping. They can select from a wide range of shipper integrations available in Brightpearl to secure the best shipping rates.”
Finally, Porter shared his opinion on how to use insight to increase the lifetime value of your customers. “It pays to identify repeat customers and communicate effectively with them. Brightpearl can help in this aspect as businesses can use it to automatically log all orders, returns, payments, and email communications against the customer timeline. They can use past behaviour to segment their customer base and then deploy an integrated email marketing tool to send messages relevant to each segment.”
Brightpearl SmartScore and Customer Satisfaction
Our experts have prepared a thorough review of Brightpearl detailing all its features, pricing and other important aspects. The application has received a very high SmartScore of 9.7/10, and our customer satisfaction algorithm gives it an impressive rating of 98%. If you have a B2B software product that you would like to have reviewed for any of FinancesOnline.com’s awards or quality certificates please contact us.
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