A good business owner knows very well that customers are the the life of every enterprise. Thus, it is only logical for every venture to have solid and reliable customer management practices in place and implemented effectively and efficiently. With the modern working environment we now have, old school customer relationship strategies are now getting a lot of modern touches, especially when it comes to software and cloud-based applications.
Customer relationship management systems, commonly referred to as CRMs, have redefined the way businesses handle their clientele and prospective customers. From gathering and organizing customer information, understanding their behavior, analyzing trends and shifts in the market, to devising strategies to attract, convert, and retain clients, CRMs help business owners do this all and more.
If you are running a large corporation, you certainly need a CRM platform that can handle the stress of managing customer relations at the top level. While there is a wide selection of CRM systems out there, only a few are developed with the functionality, the flexibility, and the efficiency to match the huge demands at the corporate level.
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1. Nimble
With a very affordable price tag of $15 per month per user, one would think that Nimble is something developed as an entry level software dedicated for small businesses. And it is relatively young as well, considering it was launched back in 2009. But the platform has gained traction, especially for enterprises that are on the lookout for a cost-effective web-based customer relationship tool.
Nimble is very basic right from the box and carries the standard functionalities that one expects from a modern CRM software, such as management and communication tools. But what makes Nimble very popular among business owners, entrepreneurs, and managers is its deep integration with popular social media channels like Google +, Facebook, Twitter, and LinkedIn. With Nimble, users can tune in to social media activity to analyze customer trends, determine shifts and patterns, and watch out as well as follow business opportunities.
The social media integration also allows Nimble users to see how their products or services are faring in social networking sites and from there, devise and implement strategies to improve their overall business performance. In short, Nimble links up all your customers; social media account to your system so you will be able to get a clearer and bigger picture of their relationship to your business.
An Apple iOS app is already available and a slew of other apps are being developed for more advanced tasks.
Nimble SmartScore and Customer Satisfaction
Our B2B experts reviewed Nimble features, user experience, customer support and other key elements of the service. Final results as summarized by the SmartScore system gave Nimble a score of 8.5/10 while the results provided by the Customer Satisfaction Algorithm place the overall user satisfaction rating at 99%.
2. NetSuite CRM
NetSuite CRM is a fully loaded, vastly integrated cloud-based CRM software that can take on businesses of all sizes. However, NetSuite is not a cost effective option as it can be budget busting, depending on how many industry-specific tools and features you want included with your bundle. Apart from the CRM functionalities, NetSuite CRM offers users added capabilities like purchase order management, inventory control, e-commerce activity and human resources.
Highly flexible and customizable, the only flaw many people see in NetSuite CRM is its limited capability as a mobile app. While most business software are offered in Android, NetSuite is currently offered in Apple iOS.
NetSuite CRM SmartScore and Customer Satisfaction
Our B2B experts prepared a detailed review of NetSuite CRM including its features, user experience, customer support and other key elements of the service. Final results as summarized by the SmartScore system gave NetSuite CRM a score of 7.5/10 while the results provided by the Customer Satisfaction Algorithm place the overall user satisfaction rating at 98%.
3. Veeva CRM
For enterprises operating in the life sciences industry (pharmaceuticals and medical devices), a general CRM software just won’t do. The good news is that they do have a number of options that cater to their industry-specific requirements. Among them is Veeva CRM. As the pharmaceuticals and healthcare market present a unique set of challenges as well as adhere to a stringent list of regulations, Veeva CRM is built to suit standards and address specific requirements too.
With all that being said, Veeva CRM can be applied as a general customer relationship platform, from customer management, lead generation, collaboration, and email management to mention a few.Veeva also offers seamless integration for smoother and faster workflow as well as increase productivity. Another useful feature is Veeva CRM’s capability to scale up and down depending on your business needs and personal preferences.
Veeva CRM SmartScore and Customer Satisfaction
Our B2B experts created a full review of Veeva CRM including its features, user experience, customer support and other key elements of the service. Final results as summarized by the SmartScore system gave Veeva CRM a score of 8.9/10 while the results provided by the Customer Satisfaction Algorithm place the overall user satisfaction rating at 99%.
4. Zurmo CRM
If the prospect of managing customer relationships and at the same time realizing business goals is boring and taxing, then perhaps a CRM solution with a unique approach may just be the game changer for you. Zurmo CRM is very much unlike modern corporate customer relationship platforms out there. While others may bore you to death with their redundant visuals and morose charts and reports, Zurmo brings the element of gamification into the mix.
Gamification is a unique approach where the elements of gaming (scoring, competition, rules of play, etc.) are incorporated and implemented to other activities. With the case of Zurmo, CRM becomes more fun, interactive, and exciting. Of course, Zurmo still offers basic CRM tools and other advanced and special functionalities like contact and activity management, custom workflow, deal tracking, and marketing automation.
Zurmo CRM SmartScore and Customer Satisfaction
Our B2B experts reviewed Zurmo CRM including its features, user experience, customer support and other key elements of the service. Final results as summarized by the SmartScore system gave Zurmo CRM a score of 8.4/10 while the results provided by the Customer Satisfaction Algorithm place the overall user satisfaction rating at 99%.
5. Pipeliner CRM
Pipeliner CRM presents a very robust platform that can tackle on every aspect of managing your relationship with your customers as well as increase the probability of converting leads to closed deals and more. But what makes Pipeliner CRM a great option for business owners, managers, and salespeople is its feature to to provide appealing, clear, and very understandable visualizations of your business, from insights to projections, and analysis, all in one page. And all the visualized data are arranged in an orderly fashion that it is easy for users to see which information matters and make intelligent decisions and forecasts.
Pipeliner CRM is made with social media and networking in its construct. Fusing selling and social, Pipeliner CRM users are enabled to track their contacts via their social media integrations, follow their communication activities, which will then help you store information, identify opportunities, and more. Speaking of integrations, Pipeliner CRM plays well with leading business applications and systems, including DropBox, Google, MailChimp, and ZenDesk to name some.
But perhaps the most attractive attribute that makes Pipeliner CRM a sought after CRM solution is the price. For just $35 per month (which is billed yearly), you get all the goodies Pipeliner CRM brings to the table.
Pipeliner CRM SmartScore and Customer Satisfaction
Our B2B experts reviewed Pipeliner CRM functionalities, user experience, customer support and other key elements of the service. Final results as summarized by the SmartScore system gave Pipeliner CRM a score of 8.4/10 while the results provided by the Customer Satisfaction Algorithm place the overall user satisfaction rating at 99%.
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