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MEET JANINE JANSE VAN RENSBURG OF POISE BRANDS
Please share a little about yourself and what inspired you to create this brand?
I qualified with both my National and International Diploma’s in Somatology in 1999 at which point I went to work onboard a 5 star cruise liner. This sparked my love for high quality international cosmetic brands.
I pursued a career in Sales and Education for a couple of these international brands which in turn sparked my love for business. In 2005 I completed a higher diploma in business management.
In 2008 I was ready to open my own company which would focus on the distribution of high end professional skincare brands. I love being the exception to the rule and exceeding not only other people’s expectations, but my own as well. Passion and integrity is the corner stone with which I live my life and this pulls through to how our company operates.
How would you describe your brand in a nutshell?
Poise Brands focus on distributing international professional skincare brands that are unique and of exceptional quality. Our brands must add value to the consumers and increase revenue for our stockists by offering a point of difference in their businesses.
What would you consider to be unique about your brand?
In terms of Poise Brands our passion, unique brands and industry knowledge gives us a competitive advantage. Our three amazing brands in turn also offer their own unique advantage points.
Mio Skincare created a new category in skincare which focuses on skin fitness.
Mama Mio Skincare is the pregnancy experts and offers pregnancy safe spa treatments and high end retail products to answer skin needs during the 9 month stretch.
Juliette Armand’s point of difference lies in their belief that your skin has a mood which changes and therefore your prescription must be personalized on all levels. This coupled with their belief that skincare is not a luxury and that all woman have the right to afford exceptional quality skincare ensures a very unique approach to skincare. In a nutshell Juliette Armand offers high quality personalized professional skincare at a highly competitive price point.
How many stores/branches do you have and where are they located?
Between our 3 Brands we have close to 250 top salons and spas stocking our brands. These stockists are located in both South and Sub-Saharan Africa.
What ‘piece of advice’ would you most like to share with people considering a start -up business?
Make sure that you have experience in whatever you would like your business to focus on. Secondly make sure that you are passionate about what you do because passion is contagious and will help you stand out from your competitors. Manage your cash flow carefully and grow your business in a slow sustainable manner. There will be tough times – work hard and push through.
The challenge as a business is to stay authentic and true to your brand, how do you achieve this?
We do what we believe in – we aim to be innovators rather than following what our competitors are doing. If you know what you believe in and you communicate this through to your team it is easier to stay focused and true to your brand.
What do you love most about being an entrepreneur?
Not only is it hugely satisfying to see your company grow, but to see how each of your team members grow both personally and professionally leaves you with an amazing sense of achievement.
What has your journey so far taught you {about yourself or in general}? Has it changed your life in any way?
I have learnt that you will be amazed by what you can achieve through hard work and perseverance. I have also learnt that you have to be willing to adapt when needed and that you need to be open to learn from people with different views to yours.
How does the future look as far as ‘dreams and visions’ for your brand?
A big part of the excitement of being an entrepreneur is that you never quite know what the future holds. What I do know is that we have not even touched the tip of the iceberg and that the future is going to be bold and exciting!
For more info:
Website: www.poisebrands.co.za (currently under construction) www.mioskincare.co.za and www.juliettearmand.co.za (currently under construction)
Online Store/Stockists: www.poisebrands.co.za (stockists) (currently under construction)
Facebook: www.facebook.com/PoiseSouthAfrica
www.facebook.com/mioskincaresa and www.facebook.com/Juliette-Armand-SA
Twitter: @PoiseBrands , @MamaMioSA and @Juliette_Armand
Disclosure Ranking 1 - (Please refer to my disclosure ranking in the side bar)