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Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of content marketing. But, every other traffic-driving activity you do will work even better for you (that means lower cost...

Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

Be careful when adding in keywords to your articles. Doing this will raise a red flag on search engines and cancel out your hard work. Instead, write in a way that sounds natural and smooth. TIP! Add new content to your blog regularly. If you want to...

TIP! Be certain your blog uses SEO, or search engine optimization. To attract your target audience, you want your blog to show up in search results for the topics you focus on. Running A Blog can be so easy to do because everyone seems to be doing it...

I love the concept of branding, always have. As a kid, I was attracted to Smarties (both for the candies and the wrapping), the Shell logo (yellow was my favorite color) and 7 UP (love the red dot). I love colors, designs and clear, simple logos. Now...