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You’ve probably heard of Facebook Pixel – the conversion tracking pixel to track off-site conversions of your Facebook campaigns. But why do you need it? And is the setup process as complicated as it looks? Does it involve writing lines and lines of...

Posted by LaurenV Facebook advertising has taken the marketing world by storm. But with so many advertising options available within Facebook, how do you know where to start the campaigns that will best support your goals and objectives? In today's...

Op-ed by Geoffrey Setiawan, esd & associaties Social media marketing Over the years, Facebook has become a serious tool where marketers can gain an extremely high ROI through advertisements. For example, a report by Nanigans shows that retail businesses...

This webinar was given June 27, 2013.   Transcript: Ariana: Hello, and welcome, everyone, to the next installment of the Portent Webinar Series. My name is Ariana and I will be your moderator for today’s webinar, which is Waste-Per-Click...

“Avoid saying anything negative about YouTube – leave the impression of the user experience up to them” Facebook tells its adtech partners in a leaked, confidential deck that teaches them to sell Facebook’s video ads. The 32-page...