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Amazon CEO Jeff Bezos' annual shareholder letter is out. We're reading it now... To our shareowners: I’m so proud of what all the teams here at Amazon have accomplished on behalf of customers this past year. Amazonians around the world are polishing...

Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

Many entrepreneurs get started by trying to solve a personal problem they have in a market that doesn't offer a good solution. But some, after becoming business owners, realize a whole new set of problems (read: opportunities) just begging for someone...

A CYNOPSIS MESSAGE FROM AZTECA AMERICA AZTECA AMERICA Fastest-growing Spanish-language network in prime time among key demos in June Total viewers +41%,  A18-49 +52%, and A18-34 +67% Highest June ratings in 4 years across total viewers, A18-49, and...

Table of Contents Lit Smart Rebecca Hugh and Cry Combat in the Community If You See Us Running… Lit Follow that burning fuse. It runs between these two curiously different words. We may need to think about which of them is closer to us...