Company Background:
Parkland Music Limited (“Parkland Music”) not only provides different kinds of music courses and music instruments learning classes, but also music instruments / hi-fi equipment / band / accompanist rental services. Band room and classroom are available providing a good practice and learning area for people who are interested in music.
Objective:
To increase customer enquiries and sales volume, NW iMedia closely monitored the Keyword Search Ad and maintained the Ad at the top position of relevant searches. Thus customer enquiries increased significantly and sales volume raised 15-20%.
To enhance the customer’s brand awareness, NW iMedia chose the 1st position of Yahoo Fixed Position Ad for the customer. The company picture and contact information of customer can also be displayed, thus the audience can view the Ad easily.
Testimonial:
Mr Eddy Wong, CEO of Parkland Music said, “New World iMedia provided us with comprehensive services, enabling our promotion messages to reach our target customers effectively. Their Account Manager and Search Marketing Consultant explained and analyzed the ad performance to me in detail and provided professional advice on ways to improve ad results. I am very satisfied with their services.”