Hardy Amies launches The ABC of Men’s Fashion campaign for AW13 on www.hardyamies.com
Hardy Amies wrote the original ABC of Men’s Fashion in 1964 as a directory of style and dressing for the modern man. The brand is now reimagined for AW13, with each letter representing a location in London and the brand’s ready to wear collection forming a guide to contemporary dressing. Every wardrobe requirement is covered, from tailoring inspired by the House’s position on Savile Row since 1945, to heritage inspired outerwear and casual knitwear and shirting. The campaign presents two Hardy Amies men taken from their morning commute through Aldgate East, to Borough market and finally to a Columbia Road pub.
View the campaign on www.hardyamies.com & http://www.hardyamies.com/collections/hardyamies/autumn-winter2013/
Twitter: @sirhardyamies
Facebook: https://www.facebook.com/hardyamies14savilerow
By Rohita Kopf