Global Pepsi campaign unites renowned photographer Danny Clinch, six of the hottest street artists & six of the foremost footballers in the world for bespoke art collection
Pepsi® today officially announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate “The Art of Football” as part of the brand’s 2014 football campaign. Combining world-renowned photographer Danny Clinch, six of the world’s leading street artists and some of the globe’s best footballers, including Leo Messi,Robin van Persie, Jack Wilshere, David Luiz, Sergio Aguero and Sergio Ramos, Pepsi presents a truly bespoke art collection celebrating the artistry of football.
The resulting artwork – six spectacular 10-foot by 10-foot canvases – was created by emerging artistic talent chosen specifically to represent the vibrancy and spirit of the global players’ home countries. Participating artists include the UK’s professional doodle bomber, Hattie Stewart, Argentinean urban artist, Jaz, Brazilian illustrator and street artist Ricardo AKN, Barcelona, Spain-based visual artist Zosen, Merijn Hos, visual artists from the Netherlands and Argentinean street artist Ever.
About the Artists:
Hattie Stewart – Wilshere Artist– The London-based artist / ‘professional doodler’ is taking the creative world by storm with her quirky, youthful, comic book-esque magazine covers and shop fronts and recently announced a partnership with fashion designer Marc Jacobs.
Ever – Messi Artist - Nicolas Romero is an artist from Buenos Aires, Argentina, famed for his portraits – using both aerosol and brush-based techniques – influenced by Francis Bacon and Van Gogh.
Jaz – Aguero Artist - Franco Fasoli (known as Jaz) began his creative career in the streets as a graffiti writer. He is recognized as one of the first major writers to begin working in the streets of Buenos Aires in the mid-90s, using graffiti as a way to express himself.
Merijn Hos – van Persie Artist - A Dutch illustrator and visual artist based in the Netherlands. Hos divides his time between working as a commercial illustrator and working on his personal projects, exhibitions and independent publishing.
Zosen – Ramos Artist - The Argentinian visual artist, born in Buenos Aires and raised in Barcelona, has been featured in galleries and streets around the world. Zosen runs graffiti workshops in Barcelona and is a co-founder of street wear label Animal Bandido.
Ricardo AKN – David Luiz Artist - A Brazilian illustrator, photographer and street artist from Sao Paulo, inserting new concepts into urban art. AKN is a plastic artist, illustrator and muralist.
“The Art of Football” collaboration brings the raw energy of street art onto permanent fixtures of art which depict the players – who last month were announced as Pepsi’s global 2014 football ambassadors – in a clash of color, energy and movement to bring to life the beautiful game in a powerful, striking way.
Leo Messi and Pepsi(R) Celebrates “The Art of Football”. (PRNewsFoto/PepsiCo)
Artwork of Sergio Ramos created by Spanish artist Zosen, who was one of the six street artists commissioned by Pepsi as part of the brand’s “The Art of Football” collection. #FutbolNow Credit: PepsiCo
To capture the athletes’ passion and excitement for the game, Pepsi commissioned lensmen Danny Clinch, whose distinctive, stark, black and white imagery of iconic subjects have earned global accolades. Clinch’s images were then enhanced by the six street artists, giving the photography an unbridled creative edge, urban rawness, bold color and sense of movement.
Artwork of Jack Wilshere created by English artist Hattie Stewart, who was one of the six street artists commissioned by Pepsi as part of the brand’s “The Art of Football” collection. #FutbolNow Credit: PepsiCo
Artwork of Robin van Persie created by Dutch artist Merijn Hos, who was one of the six street artists commissioned by Pepsi as part of the brand’s “The Art of Football” collection. #FutbolNow Credit: PepsiCo
“Photographing some of the world’s most rhythmic and energetic individuals in a pure and simple way was a really exciting opportunity. Their individual personalities truly come alive in front of the camera,” said Clinch.“Coupled with the chance to collaborate with these amazing artists and have them integrate their art with mine – and mine with theirs – was so creative and inspiring. This project with Pepsi was a personal must do.”
Steve Lazarides, gallerist and street art pioneer who discovered world-renowned street artist Banksy, co-hosted the first unveiling of the creative collection in the heart of London last night.
Pepsi today announced its global creative curation, “The Art of Football,” as part of the 2014 Pepsi football campaign. Bringing together world-renowned photographer Danny Clinch, six of the world’s leading street artists and some of the globe’s best footballers, including Sergio Agüero whose artwork created by Argentinean artist Jaz is show here, the collection celebrates the artistry of football. #FutbolNow Credit: PepsiCo
Pepsi today announced its global creative curation, “The Art of Football,” as part of the 2014 Pepsi football campaign. Bringing together world-renowned photographer Danny Clinch, six of the world’s leading street artists and some of the globe’s best footballers, including Jack Wilshere whose artwork created by English artist Hattie Stewart is shown here, the collection celebrates the artistry of football. #FutbolNow Credit: PepsiCo
“Using street art over the stark black and white photos of these footballing icons creates a striking image,” said Lazarides. “This project provided these artists with the perfect opportunity to showcase their unique styles to a global audience – there’s a huge difference between something on the street which a passerby might glance at for 20-seconds and canvases of this magnitude that are permanent pieces of art. This collection manages to fuse the two styles in a very innovative and organic way.”
The innovative art collaboration is an important piece of the yearlong Pepsi football campaign.
Kristin Patrick, Pepsi Global Chief Marketing Officer, PepsiCo, commented: “There is an instinctive connection between artists and footballers in their energy, passion and creativity – whether it’s on a canvas or a pitch. We were passionate about creating a visual language that brought the energy and movement of football to life in powerful, unique pieces of art showcasing our players in the spirit of now. These are the hero images of this year’s global Pepsi football campaign and wonderfully capture our Live for Now brand ethos.”
In addition to “The Art of Football” collection, Pepsi will continue to bring fans exciting and engaging content throughout the year – from commemorative packaging featuring the global Pepsi players and a global television commercial to integrations with music, film, digital and interactive experiences – bringing them closer to the game they love.
For more information on Pepsi or “Live For Now” visit www.Pepsi.com.
Filed under: Consumer Goods, Food, Sports Tagged: "The Art Of Football", DANNY CLINCH, David Luiz, Jack Wilshere, Leo Messi, PEPSI, Pepsi Max, Robin van Persie, Sergio Aguero, Sergio Ramos