First Fall / Winter collection of men’s clothing and accessories
EB – Ettore Bugatti and Extreme Performance lines feature new capsule collections
Exclusive joint fashion event hosted by Bugatti and L’Uomo Vogue at Casa Alessandro Manzoni in the heart of Milan
The first complete Bugatti menswear and accessories collection for Fall/Winter 2014-15 was presented Saturday evening. The exclusive “The Magic of La Vie en Bleu” event, organized by Bugatti in cooperation with L’Uomo Vogue, was attended by many celebrities from the worlds of cinema and fashion.
Having successfully launched its new Lifestyle Collection just a few months ago, Bugatti showed its first full collection of men’s clothing and accessories for Fall/Winter 2014-15. Under the theme “The Magic of La Vie en Blue”, the presentation took place this past Saturday night during Milan Men’s Fashion Week at an event hosted by Bugatti in a special cooperation with L’Uomo Vogue. The Bugatti Fall / Winter 2014-15 collection extends its range with the addition of two lines, EB – Ettore Bugatti and Extreme Performance, which were introduced at the initial Lifestyle Collection launch.
After launching its Lifestyle Collection at the renowned Brera Academy of Fine Arts in Milan last September, Bugatti returned to the city to present its Fall/Winter Collection on the first day of Milan Men’s Fashion Week. Bugatti and L’Uomo Vogue chose Casa Manzoni, house of famous Italian nineteenth century poet and writer Alessandro Manzoni, as an exclusive and first-time location for a fashion event. The evening’s theme “The Magic of La Vie en Bleu” was chosen to reflect the Bugatti Lifestyle and to celebrate the legendary brand’s signature colour Bleu, which was originally used by Ettore Bugatti for his first racing cars in the 1920s, following the tradition of blue-painted French racing cars and retained by the brand ever since.
L’Uomo Vogue Editor-in-Chief Franca Sozzani and Bugatti Automobiles S.A.S. President Wolfgang Schreiber welcomed the illustrious guests, including actor Stephen Dorff, Anna Dello Russo, Gaia Trussardi, Dean and Dan Caten, Leonardo Ferragamo, Moncler Chairman Remo Ruffini, the President of the Italian National Chamber of Fashion Mario Boselli, the model Andre Van Noord, in addition to other international guests.
The EB – Ettore Bugatti line is entirely “Fabriquè en Italie” (“Made in Italy”) and conveys a strong statement: suits with striking sartorial cuts made with prestige Biella fabrics and incredible detailing. They also have a truly unique ‘plus’: all the garments – designed individually one by one just as a Bugatti car is – share their DNA with the Bugatti brand. To achieve this, Bugatti established a highly select network of suppliers to ensure the excellence of top quality Italian craftsmanship: thus, Biella is used for yarns and fabrics made of the most precious fibres; Riviera del Brenta for the leather garments; Florence for all small leather items; and Como for the silk scarves and ties.
The EB-Ettore Bugatti line features three main themes: Flamboyant, Formal Wear and Blue Carpet Soirée
Flamboyant is rather eccentric in tone but extremely refined, designed for men all over the world who challenge style. It has a striking cut and proportions (including wider lapels) and a look that is highly original and sophisticated, thanks to a new treatment defined as “modern special refinement”.
For example, there are new combinations of silk satin, even in jackets and suits made of mélange or yarn-dyed flannel, while exclusive wools and patterns echo the diagonal lines of the carbon used in the car bodies, all bearing the thin Blue Touch. In the jackets, the combination of silk linings has also changed: the Royal Blue Duotone acts as a foil, in the middle of the back, to the Dancing Elephant motif, another emblem of the brand in homage to Rembrandt Bugatti, produced by a new jacquard technique.
The Formal Wear theme is dedicated to sophisticated international businessmen and indeed anyone who prefers a refined classic style, with the elegant Blue Touch that’s often tongue-in-cheek too. The materials are always of the highest quality: from Tasmania 180 super S wool, plain or pinstripe, in all possible tones of blue and grey, to the wool and cashmere flannels with micro-patterns or mélange effects, always “shot through” with the family Blue Touch, and the extraordinary sable weave cashmere in a wonderfully deep Royal Blue.
Crucial in all jackets, suits or overcoats are certain special details, such as the Melton Royal Blue undercollar to which a Bugatti Blue “button” with a micro “Silver Dancing Elephant” has been stitched. Or the silver embossed “EB” initials, or the inside label with the wording “Fabriqué en Italie” or, lastly, the linings cut to curving lines and all personalized.
Bugatti_FW14-15 Collection Tuxedo_Blue
The overwear – the prime focus of this Fall Winter collection – comes in various shapes and lengths, all slim and slightly drawn in at the waist. The materials range from waterproof plain 100% pure wool (with special storm system treatments) to various herringbone and black & white optical fabrics. Not to mention other exquisite sables with Blue Code cashmere and sable yarns.
The Blue Carpet Soirée, a new capsule, features silk blending with patterned jacquard silk velvet. The Tuxedo comes in various tones of the Blue, all creatively in line with the brand’s style. But there’s also an all-white and an all-black suit to mix with the velvets and silks of the accessories, all matching the brand’s DNA from the Ascot to the bow tie, the cummerbund and everything else needed for parties and dinners, night time and the most glamorous events of the season.
In addition to the series of tailored crisp cotton shirts with raised stitching pointing up the silhouette, plain colour or with micro-patterns or stripes (white on a blue background or vice-versa), there’s a vast tie collection spanning all Bugatti dress codes to complete the outfits of the various groups with suitable harmony or dissonance. There are twill or jacquard silk ties, silk pochettes and Ascots, cashmere and silk stoles, cashmere scarves of various weights and driving gloves that go with all the themes.
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