The Collaboration Celebrates the Transformative Power of Fashion and Beauty, Unveiling the Pop Glam Campaign and TEMPTU AIRbrush Makeup System Designed by Patricia Field
TEMPTU AIRbrush Makeup (www.temptu.com) today debuts their Holiday 2013 Pop Glam Campaign by Patricia Field. This one-of-a-kind partnership is inspired by an authentic appreciation of self-expression, creativity and individuality by both TEMPTU and Patricia Field. The goal of the Pop Glam campaign is to inspire creativity and empower individuals to express themselves with their personal style and ideas of glamour.
The unique AIRpod™ Makeup from TEMPTU delivers a truly flawless finish that’s instantly radiant, seamlessly blended and absolutely luminous. The ultra-breathable complex is formulated with their exclusive SILKsphere Technology, designed to
Lips on Fire AIRbrush Makeup System designed by Patricia Field with AIRpod Foundation, Hot Pink AIRpod Blush, Champagne AIRpod Highlighter, $199. (PRNewsFoto/TEMPTU)
survive backstage conditions and create a feather-light, soft-focus finish. Easier flow-through application is now achievable
with TEMPTU’s new and improved open-and-close valve technology.
Key Features to the System includes:
– Lightweight, natural-looking, versatile coverage and the look of perfect skin. The renowned formula mimics the appearance of skin for the most flawless complexion.
– Hydrating, advanced smoothing complex helps minimize the appearance of fine lines and wrinkles, while color-correcting pigments camouflage imperfections. It’s your skin, only better.
– The patented technology has simplified not just the act of airbrushing, but your morning beauty routine. Achieve pro makeup results and precision makeup application in minutes.
– The highly pigmented formula and instantly blended coverage mean a little goes a long way to give you that flawless, youthful, soft focus glow.
– The AIRpod Foundation features a built-in primer for long-lasting results. Your makeup’s not coming off until you take it off.
– One tool does the work of a multitude of brushes, creating customizable coverage and dramatic results. Hygienic, self-
Martine Girl AIRbrush Makeup System designed by Patricia Field with AIRpod Foundation, Hot Pink AIRpod Blush, Champagne AIRpod Highlighter, $199.00. (PRNewsFoto/TEMPTU)
contained AIRpods means nothing ever touches your face but the makeup.
The two new TEMPTU AIRbrush Makeup Systems feature a different design perspective on pop glamour: Martine Girl represents the powerful and bold, and Lips on Fire embodies the pop, fun essence of ‘glam’. The collection will also feature a Patricia Field AIRpod Makeup Duo and a series of Limited Edition Temporary Tattoo images.
“The TEMPTU System is a natural match with Patricia Field. Glamour is personal – it can be dramatic and bold, classic and natural, or theatrical and costume,” says Pat. “The do-it-yourself aspect of the TEMPTU system is a visionary concept and takes the individual expression of glamour to a whole new pop level. With this airbrush system every individual can develop into a professional makeup artist, when it comes to self application.”
TEMPTU put their dream team together to interpret Pop Glam using highly expressive imagery. The campaign was a true collaboration among Patricia Field’s design team, Mugler muse and singer/songwriter Nomi Ruiz (also the face and voice behind Jessica 6) and world-renowned photographer Mike Ruiz, recognized for bringing the fantastical to life.
The TEMPTU Pop Glam Campaign features three dramatic and imaginative looks that bring to life the concept of transformative glamour championed by Patricia Field. Each look is named after one of Nomi’s Jessica 6 songs – Fun Girl, Stars in your Eyes and See the Light, and were styled by Patricia Field’s team, with the makeup designed by Makeup Artist Dani Fonseca, who has created iconic looks on Lady Gaga, as well as for top editorial and fashion shows.
“Working with Pat, we created something that speaks loudly to our message – be brave, be expressive, but most importantly be true,” says Michael Benjamin, President and CEO of TEMPTU. “Patricia Field is one of the most influential pop culture icons, and someone who continuously pushes the boundaries of style with her fearless originality and vision – I love her spirit, so we made the partnership happen, and what better time than the holiday season?
TEMPTU introduced the campaign with a series of digital teasers, ten seconds or less, before revealing the campaign images and behind the scenes video on TEMPTU’s website and YouTube channel on November 1. TEMPTU and Patricia Field will also host a “Night of Glamour” Pop-Up Event at Saks Fifth Avenue in November to celebrate the collection.
“The TEMPTU AIRbrush Makeup System is designed so that anyone can achieve a pop of glamour – soft or bold – that was
once only possible with a pro makeup artist.” says Samantha Mandor, co-creator of the TEMPTU System. “We know this collaboration is going to excite customers from the worlds of beauty, fashion, music- people are already buzzing about it on our social channels – and we can’t wait to share it with them.”
The partnership was brought together by international art and design consulting group Artestar.
The new TEMPTU/Patricia Field Limited Edition Collection for Holiday 2013 AIRbrush Makeup System is Available online at www.TEMPTU.com and www.Patriciafield.com and at the Patricia Field New York boutique.
Filed under: 2013 Holiday Gift Guide/Celebration Package, Beauty & Grooming Tagged: Dani Fonseca, Holiday 2013 Pop Glam Campaign by Patricia Field, Nomi Ruiz, Patricia Field, Patricia Field AIRpod Makeup Duo, TEMPTU, TEMPTU AIRbrush Makeup, TEMPTU AIRbrush Makeup System Designed by Patricia Field, TEMPTU AIRbrush Makeup Systems