The Perfect Green Solution to Washing Swimwear and So Much More
With all the technological advances made in the production of swimwear, maintaining shape and form is still a priority for consumers who don’t want their fitted swimsuit to go droopy once it’s been worn and washed a few times. A real solution to this problem is to hand wash in Eucalan, an eco-friendly, non-toxic product that has a natural lanolin-enriched formula 
containing no bleach, harmful phosphates or petro-chemicals, and comes packaged in a recyclable and biodegradable hdpe plastic bottle. Good for top and front-loading washing machines, Eucalan’s
unique ‘no-rinse’ benefit allows the user to cut down dramatically on water and energy consumption, so it’s a win-win situation for the environment as well as the consumer. The company made quite a showing at the recent CURVExpo New York 2013 Lingerie-Swim-Men’s Show held at Javits Center North August 4-6, 2013.
So what’s really so special about Eucalan? As a starter, the company is run by all women – a definite asset when it comes to knowing everything there is to know about laundry. The driving force behind the company is Mary Ellen Edgar who started the company in 1989. This dynamic and insightful CEO was ahead of world-wide environmental consciousness in
that she recognized that the way of the future would be eco-friendly consumer products.
The story of Eucalan and Mary Ellen is an inspiring one. Her venture into the world of alternative laundry products all started with a visit to a friend in Australia who gave her a Ministry of Agriculture home remedy for a no-rinse laundry product for woolens. Living in the country and accustomed to economizing with well water and a septic tank, Ms Edgar tested the formula herself and was amazed at the results: her best red and white Argyle wool sweater washed up beautifully and she saved time, water and energy because of the no-rinse benefit of the formula.
Encouraged and enthusiastic, Ms Edgar proceeded to go to the next level and produced the new product on a commercial basis. The derivative of the company name, ‘Eucalan’, is the combination of two of the prominent ingredients from the original product formula — eucalyptus and lanolin. The eucalyptus scented product is still available along with recently launched sweet-smelling lavender (which like eucalyptus has moth-inhibiting qualities) and grapefruit, which has natural disinfectant properties. There is also a non-scented option for people with scent sensitivities.
In addition to its ecological value, the practical significance of Eucalan is that it can be used in both front and top-loading washing machines as well as in a basin for hand-washing. And with its unique ‘no-rinse’ benefit, Eucalan is the perfect travel companion, making it simple to wash delicates in away-from-home accommodation and hotels.
On the market and sold internationally for over twenty years now, Eucalan is one of those products that word-of-mouth has built a loyal following. (See how to use Eucalan instructions below.) Already well known and sought-after by yarn shops, knitters, and lingerie retailers, Eucalan is now ready to become a favorite of eco-savvy sun worshippers, pseudo-swimmers and fashion followers who are prepared to toe the green line but who also want a premium product to complement their favorite swimsuit or bikini.
Although the original retail customer base of yarn and lingerie shops remains strong, the potential growth lies in the company’s ability to impress a broader consumer demographic, offering a new spin on laundry and a practical alternative to dry cleaning fine woolens, lace, embellished apparel, stretch materials, silks, wool, cashmere, etc. The product is also perfect for baby’s clothing, dancewear, lingerie and even upholstery.
Eucalan No Rinse Delicate Wash Grapefruit and Natural Unscented
“As president I am more of an advisor, ambassador, and scout,” says Edgar, who now runs the company with her daughter-in-law (and the company’s Managing Director), Jennifer Edgar. “I’m always on the lookout for potential customers and remain driven to provide the very best service and the very best product at the very best price – and to succeed at business in a fair and honest way. I still derive a great deal of satisfaction in seeing the company grow and the market expand.”
First introduced in 1989, Eucalan’s Eucalyptus No Rinse Delicate Wash is the original and scented using essential oil of eucalyptus. Eucalyptus oil is a natural moth and flea inhibitor, and lanolin enriched formula helps to naturally condition fibers and keep static away. Eucalyptus No Rinse Delicate Wash can be used on all your delicates like sweaters, lingerie, hosiery, comforters, down jackets, bathing suits and baby items, on woolens (particularly before storing them for the season) and as an excellent tool for businessmen that encounters life’s little tragedies such as food dripping on their suit jackets or ties via Eucalan‘s Stain Treating Towelette Wipes.
Eucalan Grapefruit No Rinse Delicate Wash is scented using essential oil of grapefruit. Grapefruit oil is a natural antiseptic which is particularly nice when washing garments that lie close to the skin like hosiery, workout wear, bathing suits and lingerie. Eucalan’s Lavender No Rinse Delicate Wash is scented using essential oil of lavender. Known for its natural moth and flea inhibiting and antiseptic properties, this is a great wash for all of your natural fibers, delicates like sweaters, lingerie, hosiery, comforters, down jackets, bathing suits. Lavender’s soothing spa-like scent has been described as an aromatherapy treat for the user and is ideal for baby items like blankets, stuffed animals, clothing and wool diaper covers.
Eucalan’s Natural No Rinse Delicate Wash has the same great formula, but no scent has been added to it. It is Eucalan, bare and naked, as they have not added any chemicals to take away the natural scent of the product. For those scent sensitive people, use Eucalan Natural on all your delicates like sweaters, lingerie, and hosiery, comforters, down jackets, bathing suits and baby items.
International lingerie designer, Patricia Fieldwalker (an expert in designing with pure silk and other luxury fabrics), knows the value of Eucalan and endorses it whenever she can. “It’s more than a wash,” says Ms Fieldwalker. “It’s a beauty treatment for natural fabrics and an aromatherapy treat for the user.”
Eucalan Wrapture by Kristin Omdahl
Eucalan Wrapture by Kristin Omdahl
New to the product line, Eucalan Delicate Wash is proud to announce an expansion of the line to include WRAPTURE BY KRISTIN OMDAHL. WRAPTURE is infused with the intoxicating scent of pure Jasmine essential oil. Best used for luxury lingerie, hosiery, loungewear and swimwear, it is especially useful in helping to retain the original tension on elastic products and other specialty materials such as Lycra, nylon, silk, satin, cotton, organza, lace, cashmere, jersey knits and embellished items.
How To Use Eucalan
Before you begin: If this is the first time you have washed the article and the article contains more than one color, ensure it is colorfast before immersing in water. To test for colorfast: dampen white 100% cotton cloth and press against colored area. If color transfers on to the white cloth, the article is not colorfast and should not be immersed in water. If it is immersed, the colors may run into one another.
Hand Wash:
Add Eucalan* to basin. Fill basin with tepid water. Insert article and soak for 15 min. (minimum). Squeeze article gently to incorporate water and soap through fibers. Pull article out of water and squeeze out excess water. Do not twist. Important: Dry all items out of direct heat and sunlight. Lay knit articles flat on clean dry towel. Roll article in towel to remove excess moisture. Lay flat to dry on drying rack or clean dry towel.
Machine Wash:
Front Load Machine: Select Rinse and Spin cycle. Cold or tepid water. Add Eucalan** to fabric softener drawer. Load articles into machine and start cycle. Important: Dry all items out of direct heat and sunlight. Lay knit articles flat on clean dry towel. Roll article in towel to remove excess moisture. Lay flat to dry on drying rack or clean dry towel.
Top Load Machine: Add Eucalan** to machine. Select gentle cycle and add cold or tepid water. Stop machine. Add articles. Allow to soak 15 min. (minimum). Gently squeeze articles to incorporate soap and water through fibers. Spin water out. Important: Dry all items out of direct heat and sunlight. Lay knit articles flat on clean dry towel. Roll article in towel to remove excess moisture. Lay flat to dry on drying rack or clean dry towel.
*Use 5mL/1 tsp per 4L/1G of water (more for heavily soiled items)
**Use 15-30mL/1-2 Tblsp per load (adjust amount based on size of load)
Eucalan Delicate Wash and WRAPTURE BY KRISTIN OMDAHL are available across North America, in Australia, France, Japan, Mexico, the Netherlands, Switzerland, New Zealand and the UK. Suggested US retail prices range from $4.00 for a 100ml size (20 hand washes) up to $11 for 500 ml (95 hand washes) and $60 for a 4 liter size that will keep you going for 760 hand washes. Free samples are available online at www.eucalan.com or by calling toll-free: 1-800-561-9731.
Filed under: Home/Interiors, Swimwear, Women's Lingerie, Womenswear Tagged: 2013 CURVExpo New York, Eucalan, Eucalan Grapefruit No Rinse Delicate Wash, Eucalan Stain Treating Towelette Wipes, Eucalan’s Natural No Rinse Delicate Wash, Eucalyptus No Rinse Delicate Wash, Mary Ellen Edgar, WRAPTURE BY KRISTIN OMDAHL, www.eucalan.com