Chocolatier Celebrates Partnership with a Chance to Win a Trip to the 2013 Macy’s Thanksgiving Day Parade
Spreading cheer throughout the streets of New York this November, premium Swiss chocolatier Lindt USA announces it is joining the lineup of exclusive floats in the 87th Annual Macy’s Thanksgiving Day Parade®. On Thursday, November 28, 2013, the Lindt float will debut, helping build holiday memories and delighting the millions of families watching. The new
Macy’s Thanksgiving Day Parade(R) logo. (PRNewsFoto/Lindt & Sprungli)
float will showcase the mastery of premium chocolate with an enchanting chocolate shop, complete with a Lindt Master Chocolatier and popular holiday chocolate figures. To further celebrate the partnership, Lindt is offering chocolate lovers the chance to win a trip to watch the parade live in New York on Thanksgiving Day.
“This November, fans will rejoice as the delectable Lindt float makes its grand debut in the Macy’s Thanksgiving Day Parade,” said Amy Kule, executive producer of the holiday spectacle. “Thanks to the magicians of Macy’s Parade Studio, the Lindt Master Chocolatier is transformed into a giant puppeteer, creating magical chocolate treats for spectators to enjoy this holiday season.”
Rising three stories above a spectacular chocolate shop, the new Lindt float features a larger-than-life Lindt Master Chocolatier that has the world dancing on a string as he orchestrates the pouring and casting of LINDT BEAR and other chocolate figures for the holidays. Through the magic of the Macy’s Parade, the Lindt Master Chocolatier makes life-sized puppets and spoons work in tandem to create incredibly delicious premium chocolate delights for millions of fans.
Founded in 1845, Lindt & Sprungli is a global leader in the premium chocolate category, offering high-quality products in more than 120 countries. The company operates eight production facilities in Europe and the United States and employs more than 8,000 worldwide. Lindt USA operates more than 60 retail stores in the U.S., Lindt Chocolate RSVP, the company’s premium direct selling program, and maintains wide distribution through extensive retail and wholesale channels.
Artistic rendering of the Lindt float in the 2013 Macy’s Thanksgiving Day Parade(R). (PRNewsFoto/Lindt & Sprungli)
“We are thrilled to be partnering with the Macy’s Thanksgiving Day Parade to celebrate such an admired and iconic holiday tradition,” said Danielle LaChance, Vice President of Marketing, Lindt USA. “As a brand rich in tradition, we at Lindt look forward to sharing the joy of chocolate beyond compare on Thanksgiving Day and throughout the entire holiday season.”
Win a Trip to the Macy’s Thanksgiving Day Parade
In celebration of the partnership with Macy’s and introduction of the new Lindt float, the premium chocolatier is offering fans the chance to celebrate the holiday season, through the “Christmas in July” contest. Now through July 31, 2013, fans can enter for a chance to win a trip for four to New York to watch the Parade from the Exclusive Grandstand, as well as a shopping spree at the Lindt Chocolate Shop in New York. To enter, consumers can visit www.Facebook.com/LindtChocolate to post a photo and short description about what the holidays mean to them, and why they and their loved ones should have the opportunity to kick off the holiday season at the iconic Macy’s 
Thanksgiving Day Parade in New York. Lindt will select five finalists and announce them on its Facebook page on August 5, 2013. From there, Lindt Facebook fans will be able to vote on the finalists, to select the Grand Prize Winner.
To learn more about the “Christmas in July” contest, visit www.Facebook.com/LindtChocolate. For other news from Lindt, follow Lindt on Twitter or visit www.Lindt.com.
The 87th Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, November 28, 2013 from 9 a.m. – 12 p.m. in all time zones. For more information on the Macy’s Parade, please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495. For more information on Lindt, visit www.lindt.com.
Filed under: celebrations, Children, Holiday Entertaining Tagged: 87th Annual Macy's Thanksgiving Day Parade®, Lindt & Sprungli, Lindt Chocolate RSVP, Lindt Master Chocolatier, Lindt USA