This February, Delhi a cosmopolitan city, has made design enthusiasts rave about its deluxe design week. Happened at NSIC Ground, Okhla, from 13th to 15th of February,the grand exhibition, an initiative by Ogaan was alienated in three verticals – Exhibit ID, ID Symposium and ID Satellite. Exhibit ID further divided into three pavilions – Decoration, Trends and Design, became one-stop platform for designers, buyers and students interested in having a world class experience of trends, designs and home décor.
The event strongly aims at establishing its presence on the global design map and bringing together international design experts, visionaries and practitioners to express their creative knowledge and thoughts. ArchanaPillai, CEO of Ogaan expressed her views for the event saying, “India Design ID on the one hand seeks through Exhibit ID, to bridge the gap between the consumer and the creator, and on the other hand, to create an inspirational space for the design community through ID Symposium. And finally, it seeks to take design into the everyday lives of city folk through ID Satellite: Style and City. We’re proud to have developed a platform that is the first of its kind in India, placing the nation on the global design map and establishing a strong Indian design vocabulary. ”
By placing almost 100 exhibitors from all over India, ID gave everyone one common ground. People from enormous range of backgrounds were allowed to show their skills in interior designing, product designing, modern designs, real estate development and as well by drafting unique installations.
Decoration pavilion was jam-packed with lively yet quite unique portrayal by Apartment 9, Vallaya Home, SaritaHanda, House of Heirloom, Klove, Casa-Pop, Natuzzi Italia, the Pure Concept and Zolijns, among many others.
Apartment 9 displayed fabulous home interior products by their art of curating and arranging great pieces of sculpture, fabrics and lights together to form a dazzling collection. Their recent collaboration with Andrew Martin made their products even more appealing and exciting. On the whole, the display was in two parts, one half was dedicated to classic and other half was contemporary, aiming at mid- and high-end Indians who love luxurious interiors filled with delightful architectural lightning, innovative wallpapers, accessories, elegant fabrics and unprecedented furniture.
Present just next toApartment 9, Casa-Pop known for its vibrant, luscious and attractive display was quite distinctive at the fair too. They carried unparallel designs of home and fashion accessories, wall art, apparel, jewellery and soft furnishing, especially aiming at young and trendy urban consumer from the age of 18 and beyond. And while we are speaking of standing apart from the crowd, House of Heirloom had a very variant display as well, with a door in front of stairs that take you upstairs where hand painted chandeliers and fine decorative fabrics for a modern Indian bedroom were given a glimpse of. Often described as a living, breathing museum, House of Heirloom on the set celebrated cultural design and artistry; each piece at the booth was either embellished with precious stones or was meticulously hand carved.
Moving away from artistry, Natuzzi Italia known for providing comfort, inspired by simplicity, amazed the viewers with cutting edge designs, superior craftsmanship and careful detailing making their presence remarkable at the fair. Lamps, rug and a selection of coffee tables created a unique and integrated sofa design. Their attempt of bringing together innovation and comfort to the Indian market was attained.
Asian Paint’s ColourNext present at the second pavilion announced Coral Radiance as colour of the year, displaying colour forecast by putting four different scenarios explicitly ‘My City My Home, My Freewill, No Pun in Ten Did and Start-up’, chiefly keeping the Indian market in mind.
While present at the end corner of the event, Design pavilion laid installations by Godrej Design Lab at the entrance, showcasing some of the most talented designers of India. Pieces presented by them were made while keeping sustainability in mind, making the products user-friendly. National Institute of Design, IstitutoMarangoniand Pearl Academy, followed by Studio SCD are also few among others who displayed their creative installations.
Positioned outside the exhibition area, Elle Décor, Bird Fireplaces, Andblack, The Pure Concept, Peek-A-Boo Patterns, Sahil&Sarthak and RP Designs were few of the brands who were markedly appreciated.
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