Toronto Men’s Fashion Week (TOM*FW) is returning to a city Aug. 15 to showcase spring/summer 2017 menswear collections.
Having started customarily in 2014, a bi-annual eventuality has turn a showcase for a tip menswear talent in Toronto and Canada. From a marketplace viewpoint it’s timely; either it’s athleisure or a newfound ambience for bespoke, Canadian group are putting money into their closets.
A print posted by TOM* Toronto Mens Fashion Week (@tom_fw) on Jul 22, 2016 during 4:59pm PDT
Jeff Rustia, owner of TOM*FW, describes it to HuffPost Canada Style as a “Menaissance” or, “a outrageous informative transformation that was unconditional opposite a creation among a millennial group that promoted sauce sharp, looking good, and amatory conform since it was alone related to success.” Whatever it is, people are profitable courtesy — and large bucks.
Yet notwithstanding these transparent reasons for carrying a men’s conform week in Toronto, there are other factors during play. Domestically, Toronto Fashion Week was cancelled final month, withdrawal a hole for a incomparable eventuality that could move in estimable general attention. Beyond that, men’s conform weeks in larger, some-more famous markets including a Big Four (New York, Paris, London and Milan) are flatlining.
Ultimately, it begs a question: does Toronto need a men’s conform week?
A print posted by TOM* Toronto Mens Fashion Week (@tom_fw) on Mar 7, 2016 during 5:22am PST
Perhaps that could be improved pronounced as: is a men’s-only eventuality a many profitable choice for Toronto’s conform community? Let’s get a lay of a land and validate that a little.
The flagship of a city’s conform events, Toronto Fashion Week (or, a artist before famous as World MasterCard Fashion Week) is henceforth out of style. Now, a marketplace already carnivorous of general media and customer courtesy has one reduction vital draw. (Fortunately, there’s still Drake.)
One could disagree that this creates TOM*FW some-more critical than ever. That it, along with a city’s other vital conform presentations — including StartUp Fashion Week, Fashion Art Toronto, Made InLand and The Collections — have a eventuality to arise to a occasion. However, given their manifold timings and sundry offerings, they never seem means to move in a general media, customer and consumer seductiveness required to launch Toronto into conform “it” city status. Instead, they mostly rest on a same internal outlets and bloggers for coverage.
Behind a scenes magnificence with @mayacharbin models during #fashionarttoronto #fashionweek #canadianfashion #canadianstyle #womenswear #highfashion #madeincanada #mayacharbin #torontofashion
A print posted by Fashion Art Toronto (@fashionarttoronto) on May 22, 2016 during 7:20am PDT
The onslaught for courtesy is genuine elsewhere, too. Internationally, men’s conform weeks are in jeopardy. Though London Collections: Men was customarily started in 2012 and New York Fashion Week: Men’s only final year, both are struggling to attract —and keep — large name presenters.
As a Business of Fashion notes, a revolving doorway of artistic directors during a biggest houses in a courtesy meant Zegna, Calvin Klein, Brioni, Cavalli, Costume National and Ermanno Scervino all skipped Milan in June, and Berluti and Saint Laurent opted out of Paris.
Androgyny, speeding adult a time between runway and retail, merchandising and gripping costs down are among a innumerable of market-driven reasons for brands to mix men’s and women’s shows into one display — customarily during a responsibility of a men’s events.
The schedules during 2016’s men’s events were sparse, with Burberry, Tom Ford, Bottega Veneta, Vetements, Gucci and Alexander Wang carrying separated their men’s conform shows altogether, preferring to do one display for their whole collection of women’s and men’s.
Who: @stellaluciadeopito, @ddiegovillarreal @molllsbair Where: Outside a Sonomax Gas Station, Greenpoint, Brooklyn Follow @wangsquad to see a exhibit of a full #WANGSS16 campaign
A print posted by ALEXANDER WANG (@alexanderwangny) on Mar 13, 2016 during 8:57pm PDT
Given this, would Toronto improved be served by a one conform event? Mattew Biehl, conform editor during Sharp Magazine, tells HuffPost Canada Style, “I feel like a one conform week will be something that will occur in a future.”
“I consider for now, [TOM*FW is] what menswear in Toronto needs,” he says. “The consumer seductiveness is there, that is unequivocally exciting.”
TOM* Spring/Summer 2017 deteriorate will showcase collections from: @cafferyvanhorne, @candacedaniela, Diodati By @lucagalardo , @finezza_au_nom_de_lhomme, @swamcanada, @hendrixroe, @joaopauloguedes_ , @zanebarlas, @xian.official.insta, @lmomo.ca , @kollarclothing and @okanacopenhagen. Taking place during a Mattamy Athletic Centre, before famous as Maple Leaf Garden, Aug 15, 2016 to Aug 21, 2016. #TOMSS17 #IAMTOM www.tomfw.com
A print posted by TOM* Toronto Mens Fashion Week (@tom_fw) on Jul 11, 2016 during 2:14pm PDT
Toronto conform counsel Anjli Patel, agrees there is a clear advantage to a event.
“It helps for people who live outward of Ontario and Canada, either they are press or buyers or conform enthusiasts, to know that same time, same place, each year, this takes place,” Patel tells HuffPost Canada Style.
However, she feels that TOM*FW, alongside a other smaller conform platforms in a city, could be doing some-more (read: better) by collaboration.
“To my knowledge, nothing of them attract a poignant assembly outward Toronto or Canada,” she says. (“Significant” being a pivotal word. Beyond Vogue Italia and gangling mentionings in GQ, she’s right.)
Without suggesting they commingle or collapse, she posits that if they could classify themselves around a unaccompanied week, maybe only before or after a Toronto Film Festival to benefit on a people and press attention, that they could furnish a Canadian conform week some-more commercial nationally and internationally
“What we am in foster of is everybody operative together, within a sold timeframe, and afterwards once we’ve shown — given a optics — that we can classify ourselves, we consider that we’d be in a improved position to go to a supervision or go to other organizations, and ask for assistance — either that’s selling or specific appropriation or something else,” she says.
A print posted by TOM* Toronto Mens Fashion Week (@tom_fw) on Jul 28, 2016 during 6:37pm PDT
As it stands, Rustia says TOM*FW relies wholly on corporate and private sponsorship, and does not accept appropriation from any turn of government. Patel records this even extends to simple marketing. Tourism Toronto’s website, SeeTorontoNow.com, facilities many of a city’s vital festivals and informative events, and is saved by a Government of Ontario. Noticeably absent: Toronto Men’s Fashion Week. (Toronto Fashion Week did accept approval in a final season.)
So, could a one “Canadian Fashion Week” of sorts be in a works? If it is, Rustia won’t be heading a charge. He says, “Our jam-packed runway report of menswear designers proves that there is a need and direct for a mens-focused conform week.”
He continues, “These brands need an opening and a conform week of their own. Ultimately, it would not make clarity to mix a shows. Menswear has a possess set of audience, consumers, buyers and media.”
A print posted by TOM* Toronto Mens Fashion Week (@tom_fw) on Aug 5, 2016 during 11:08am PDT
This enterprise to sojourn niche is excellent creatively, yet with shrinking Canadian journalistic conform coverage and outlets, as good as variable and raging buyers bettering (or, personification it safe) to a changeable sell landscape, removing general courtesy once again becomes an issue.
“Without some-more support from retailers, buyers, consumers and editors, everybody during home in Canada, maybe that kind of support complement would assistance designers benefit some-more traction. And if they’re successful here, that would assistance them be successful internationally,” says Biehl.
When asked what creates Toronto’s menswear village unique, Biehl notes, “If you’re in Italy, there’s a story of suiting and tailoring. And Savile Row in a U.K. In Toronto, there’s no proportions of tradition or expectation.”
Which means they can be some-more initial — and that isn’t disdainful to Toronto’s menswear scene. Looking to a other platforms, Fashion Art Toronto, StartUp Fashion Week, The Collections, Made In Canada — even a Toronto Fashion Incubator — these all pronounce to a city’s youthful, risk-welcoming rising talents. Their beauty is that they are as diverse, intrepid and permitted as a city itself.
So all in all? Yes, we need still need a Toronto Men’s Fashion Week. However, a earlier all a city’s conform platforms, including TOM*FW, start celebrating their commonalities and collaborating, either it be by timing or selling or media coverage, a earlier Toronto will turn an tangible conform “it” city.
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