Oct 13 2015 during 08:24am
Cape Town – Shiraz Reddy is a informed face on a internal conform scene. From conform weeks to conform soirées, Reddy is there, always impeccably dressed.
His passion for ancillary and celebrating internal creatives and designers is spreading and sets him detached from his peers. Having his hands in opposite pots – such as PR and events co-ordinating, broadcasting, blogging and styling – creates him a conform and party all-rounder.
“There is a lot of organic expansion in a conform attention during a moment. And instead of creation your code to be like a subsequent ‘top US sell brand’, South African designers and a attention as a whole are going behind to a African roots, holding what we’ve grown and exhibiting it in a panoply we wear and a conversations we have about fashion. Also a trending conform word is ‘prints is a new black’,” he says.
This is clear in Reddy’s latest conform editorial patrician Print Party, that facilities a filigree of confidant and contrary prints and textures. The editorial now on his blog, The Boy on a Park Bench was shot during a University of Cape Town with indication Lesala Mampa.
“The editorial was desirous by a abounding prints, textiles and a artistic aptitude we saw on a runways of SA Menswear Week and Cape Town Fashion week. The extraordinary African prints and textures on uncover took my adore for prints to a subsequent level.
“I always aim to teach my readers about ‘how to wear prints’ and a art of wearing ‘print-on-print’. we chose a UCT top campus since of a negativity that has surrounded a campus of late… we saw it as a approach of highlighting a mass that still lives among those trees and walls,” says Reddy.
“For a fire we combined wearable and receptive looks.
“Also always try to keep a panoply within their healthy beauty as distant as probable though losing a hint of a pattern and a plcae we’re sharpened at,” he says.
The Boy on a Park Bench is a story of a child sitting on a park dais watching his vicinity and pity what he sees, explains Reddy, a Varsity College Pretoria graduate.
“I started a blog in 2010 as a approach of expressing how we felt during a perplexing time of anticipating my feet in Cape Town and my selected career path. It was a cold winter day and we was sitting in a park around a dilemma from my afterwards prosaic in a southern suburbs.
“I motionless that it was time for me to demonstrate myself and share my thoughts as a approach of ‘dealing’ with what we was going through.
“I done a unwavering preference to use it (blogging) as a approach of expressing my honest opinion on fashion, a attention and a ever-changing dynamics that we get to knowledge first-hand on a daily basis. we blog for those who conclude it though don’t have a time or resources to actively be a partial of it,” Reddy says.
Describing himself as a braveheart since he is not fearful to take risks and to go where where others are too frightened to go, a 28-year-old Reddy’s adore for a creatives started during a immature age.
“My relatives always ensured we looked good and never skimped on shopping my siblings and we a best clothes. we always appreciated new boots and a event to get all dressed adult and to uncover off among my peers. At around age 9 we already knew a significance of a frail white shirt and what it could do for your propagandize uniform and any outfit in-general;
“I’ve always enjoyed styling myself, formulation outfits with my sisters and friends days before wearing them… we still do this to this day,” he says.
Reddy is desirous by photographers Trevor Stuurman and Theodore Afrika’s ability to constraint pleasing imagery, as good as recording artist and writer Pharrell Williams’s clarity of character and work within a conform industry.
His list of important conform designers embody Mzukisi Mabane of Imprint, Adriaan Kuiters, Craig Port and hip bound artist Kanye West.
“They pull a pouch to annoy stereotypes. we am also desirous by nature… how vouchsafing something grow organically can spin into a pleasing vital thing. And a streets of Cape Town, how people here aren’t fearful to demonstrate their artistic personalities by fashion,” says Reddy.
One of a pivotal things to creation it as a artistic in South Africa is to stay loyal to yourself, he says.
“Being brave when no one trusts we and guileless your possess tummy will go a prolonged way. “Also, it’s not easy to get people or brands to deposit in your creativity since many are shabby by general trends and many are demure to assistance we colonize new trends and ways of doing things.
“These for me are clear challenges. However, adhering to your guns, operative like a savage and not forgetful a struggles and what we wish to grasp and, that if we don’t do a work, no one else will, should lead we to progressing a successful artistic career.”
His summary for determined conform stylists is: “Never doubt yourself since afterwards a customer and group will doubt we too. Trial and blunder is okay… learn to accept mistakes though do your investigate good in allege and as minute as possible… since God is in a detail.”
l Reddy’s blog link: https://theboyontheparkbench.wordpress.com
Reddy’s must-haves
l Floral imitation conduct gear.
l A good brownish-red span of sandals.
l Shorts in pastel colours.
Nontando Mposo, Cape Argus
Article source
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