If Beyoncé runs the world, she’s ensuring that her five-year-old daughter, Blue Ivy Carter, is in line for her crown.
Beyoncé’s company will soon launch a line of beauty-related products in her daughter’s name: from clothing to fragrances, hair and makeup supplies, and even mobile apps and games.
As Vanity Fair reported, Beyoncé and husband Jay Z recently applied to trademark the name “Blue Ivy Carter” with the United States Patent and Trademark Office after their 2012 attempt to trademark just “Blue Ivy” had unfortunately been denied (a Boston wedding planner already owned the name). Now, “Blue Ivy Carter” will be used on everything from merchandise to entertainment purposes—specifically, “in the nature of live musical performances; production of motion picture films (and) fan clubs.”
A photo posted by Beyoncé (@beyonce) on Feb 1, 2017 at 10:39am PST
News of Blue Ivy’s beauty line came just two days after Beyoncé announced her pregnancy with twins on Instagram, stating, “We would like to share our love and happiness. We have been blessed two times over. We are incredibly grateful that our family will be growing by two, and we thank you for your well wishes.”
North West modeled the first look of her parents’ children’s clothing line. (Photo from Kim Kardashian-West’s Snapchat story)
Around the time of Blue Ivy’s beauty-line announcement, Kim Kardashian and husband (cum fashion designer) Kanye West started designing a children’s clothing line—with help from their three-year-old daughter, North West. According to Kardashian-West’s Snapchat, North chose the color and fabric for the collection’s first look, a neon yellow shearling coat and matching sequined dress. Kanye intended to include kids pieces in his Yeezy Season 4 collection in 2016—but since they never appeared in the presentation, perhaps they’ll debut in New York Fashion Week’s Season 5 collection.
Blue Ivy and North West are some of the youngest “influencers” in fashion—but they join the “ranks” of countless other famous children making their mark on the industry. As The New York Times’ Vanessa Friedman wrote, fashion’s latest obsession is with chips off the celebrity block—children of 20th-century icons who unabashedly embrace (and use social media to promote) their lineage to boost their artistic careers—in contrast to the prior generation (Angelina Jolie, for example) who determined to succeed separate from their original surnames.
Sisters Bella and Gigi Hadid with their parents Yolanda Foster and Mohamed Hadid after walking in the 2016 Victoria’s Secret Fashion Show in Paris. (Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret)
Some of fashion’s most notable “it kids” (in what the New York Times’ Valeriya Safronova calls “Generation Celebrity Spawn”) include supermodels Gigi and Bella Hadid, daughters of Real Housewives personality Yolanda Foster and real estate developer Mohamed Hadid. Likewise, Hailey Baldwin, daughter of actor Stephen Baldwin, has also hopped on the modeling bandwagon like much of her cohort.
Kylie and Kendall Jenner celebrating their Kendall + Kylie Collection at Neiman Marcus in Beverly Hills. (Photo by Donato Sardella/Getty Images for Neiman Marcus)
Perhaps most famously, Kendall and Kylie Jenner have reached success as a model and makeup mogul, respectively, with help from their Kardashian connections. The daughters of former Olympian Bruce Jenner (now Caitlyn Jenner) and reality TV star Kris Jenner, the sisters have used their familial fame to boost their own business aspirations—even collaborating on a handbag line that launched last fall.
Lily-Rose Depp takes the finale walk with Chanel’s Karl Lagerfeld at the brand’s Spring/Summer 2017 show in Paris. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
Chanel creative director Karl Lagerfeld debuted an impressive celebrity model lineup (from Cara Delevingne to Pharrell Williams) at his Paris Fashion Week Spring/Summer show in January—but his main muse, his (literal) right-hand woman at the end of the show, was Lily-Rose Depp, the daughter of actor Johnny Depp. She appropriately follows on the heels of her mother, who was once also the face of the brand.
Sofia Richie left to right: walking in the Dolce Gabbana show during Milan Men’s Fashion Week 2017 (Photo by Venturelli/WireImage); walking in the Chanel show during Paris Fashion Week (Photo by Pascal Le Segretain/Getty Images); walking in the Yeezy Season 4 show in New York City (Photo by Dimitrios Kambouris/Getty Images for Yeezy Season 4)
18-year-old Sofia Richie, daughter of musician Lionel Richie and sister of Nicole, was also included in Lagerfeld’s Chanel lineup in Paris, but she has walked for designers from Kanye West to Dolce Gabbana, as well. Most recently, she posed as the face of Madonna and Lourdes Leon’s Material Girl fall 2015 collection (speaking of which, Lourdes Leon can also be counted as a celebrity offspring making her mark in the fashion industry).
Kaia and Presley Gerber both appeared in the seventh issue of Carine Roitfeld’s CR Fashion Book. (Photo by Bruce Weber, courtesy of CR Fashion Book)
Both Kaia and Presley Gerber, children of Cindy Crawford and Rande Gerber, are also following in their supermodel mother’s footsteps. While Kaia debuted for Young Versace and fronted Marc Jacobs’ beauty line last October, Presley was one of the famous faces chosen for Calvin Klein’s fall 2016 campaign (previously starring Justin Bieber and Kendall Jenner, and now featuring Bella Hadid, Frank Ocean, Young Thug, among others).
Left: Iris Law is the new face of Liquid Lip Velvet (Photo courtesy of Burberry). Right: Rafferty Law walking the runway at the Dolce Gabbana show during Milan Men’s Fashion Week 2017. (Photo by Estrop/WireImage)
Iris and Rafferty Law, ages 15 and 20, respectively, have no interest in acting like their legendary parents. In January, Burberry tapped Iris as the face of its new makeup line, Liquid Lip Velvet. While she started modeling at the ripe age of 2, her older brother made his runway modeling debut in 2014 at the London DKNY show and the Dolce Gabbana men’s show last summer.
Romeo Beckham in Burberry’s 2013 campaign. (Photo courtesy of Burberry)
Soccer star David Beckham and former Spice Girl-cum-fashion designer Victoria Beckham have passed their genes on to four children that are taking full advantage of their good looks. Their oldest, Brooklyn Beckham is using his social-media savvy to boost his modeling career, while their next oldest, Romeo, fronted Burberry’s spring 2013 campaign (at the age of 11).
There are countless other fresh faces and familiar last names in the modeling industry—from Georgia May Jagger (youngest daughter of Mick Jagger) representing Rimmel London and Frances Bean Cobain (daughter of Kurt Cobain and Courtney Love) starring in the new Marc Jacobs ads. Perhaps it’s only a matter of time that Blue Ivy—along with being a budding beauty business woman—will start modeling, too.
Follow Karen on Twitter @k_hua.
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