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As interruptive marketing techniques are increasingly ignored, B2B buying habits are evolving. Now, for marketing strategies to be effective, they must recognise buyer’s abilities to research answers to their solutions, and supply the answers to earn...

Each week, MediaShift will list upcoming online trainings and courses for journalists and media people — with a focus on digital training. We’ll include our new DigitalEd courses, as well as those from Mediabistro, NewsU, KDMC and others. If we’re missing...

CONTENT MARKETING GUIDE WRITTEN BY JOHN RAMPTON & MURRAY NEWLANDS An Introduction to Content Marketing Table of Contents Introduction to Content Marketing Chapter 1: How every business can succeed at content marketing Chapter 2: How to develop...

Now that you’re ready to create marketing content, what steps do you take to ensure your content grabs the perfect potential customers and leads them straight to the open arms of your sales team? If your content’s done its job, they’ll follow the bouncing...

By Matt Foulger Welcome to the 2014 edition of the Hootsuite Social Media Glossary. This is a living document that will continue to grow as we add more terms and expand our definitions. If there’s a term you would like to see added, let us know in the...