2013-10-25
Précis:
The industry average for converting website visitors is one in 300 and brands are taking action
The point of pain for hotels in the digital marketplace is not just aesthetic, it is a functional hurdle to overcome too. So in the sea of options for booking online travel, a great user experience, innovative website design and unique content really can help brands to differentiate. As a result many firms – big and small - are looking to redefine their offering and image with a revamped website. The aim, of course, is to drive more direct bookings. Travelodge and the AMT Group are two quite different brands, which have done just that.
Image: 
Banner Ad: 
Banner URL:
http://events.eyefortravel.com/mobile-world-congress/
Premium`:
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