LinkedIn has compiled a list of the best company pages in 2014. These businesses and organizations inspired their followers and in doing so, taught us great ways to boost our profiles and reach even more professionals in our network. Below is a list of each of the top companies and a brief description of what they did to become the best on LinkedIn.
Dell:
By leveraging Sponsored Updates coupled with detailed targeting, Dell was able to reach beyond their follower network to share their content with even more of their target audience. Most of their posts center around new product announcements and customer feedback making their page a news-ticker for company updates.
Evernote:
When the team at Evernote releases an update they want their follower base to be aware of, they post it on their page and then pin it to the top. This way, they were able to ensure that all visitors see the news. Their posts include tips on how to best use Evernote for maximum efficiency and lesser know product features.
Hootsuite Media Inc.:
Hootsuite caters their content to what their followers are most interested in so they know they are providing information that is valuable. With their user base being social media savvy already, this can prove to be quite challenging, but Hootsuite handles the task well by posting trends, tips, and informative articles that Social Media Managers can use.
L’Oreal:
L’Oreal engages with their follow base by using open-ended questions to encourage feedback and interaction. Social media is all about showing the human-side of your brand, which L’Oreal does well. The beauty brand focuses on mixed-media posts that provide insight into what is new and exciting with their product line.
Luxottica Group:
Luxottica Group utilizes every aspect of their Career Page by not only posting new job openings, but also sharing and uploading content that highlights their company culture. Their posts introduce key team members to their audience, showcase new commercials, and announce events they’ll be supporting or attending.
Marketo:
To make posts and content more appealing to their audience, Marketo adds additional value by including images or thumbnails that directly relate to their update. Their company’s focus as a whole is based on engagement, and their LinkedIn page is a case study in their marketing strategy.
The Nature Conservancy:
The Nature Conservancy ensures their content stands out by posting compelling rich media and thumbnails. Nature makes a great subject, and their posts focus on bringing awareness to concerns that are impacting our ecosystems and endangered animal species.
Procter & Gamble:
Proctor & Gamble went a step further and created a “Showcase Page” for their Secret Deodorant brand. Having both of these pages allows them to engage and share relevant content with both of their target audiences.
Tesla Motors:
Tesla shares exciting and exclusive updates regarding what’s to come from their brand on their Company Page. The brand also features product reviews and mixed media postings that boost their engagement.
Wells Fargo:
Wells Fargo makes the world seem a little smaller by taking a hyper-local, specific approach to their posts. The brand not only targets their updates by locations, but also uses granular criteria like job function and company to deliver a more relevant and localized experience to their follower base.
LinkedIn is a great way to network and expose your brand to an audience that you can interact with on a professional level. We always like to keep our eye out for brands that are doing a great job of redefining what it means to be active on social media. Would you use any of these strategies?