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When I tell small business owners that I specialize in marketing, a common reaction is, “Oh my gosh, I could never do that. Marketing is so hard.” And while I appreciate the compliment, the actual work of marketing doesn’t have to be so hard. Often...

While marketers understand the power of referral, many are stumped when it comes to using it effectively. Most people think that referral programs are a matter of economics and incentives—get it right, and you’ll keep the referrals coming in through...

Top 9 fourth of July beauty deals and much more you need to know this morning! Ole Henriksen Independence Day Mystery GWP Ole Henriksen(NEW)(Today only) Best Gift of the Year – 4th of July mystery sample bag and 2 more stacked gift sets! (NEW) GIFT...

Customer lifetime value, or CLV, is the most important metric you can use to track profitability in e-commerce. You need it to make crucial decisions regarding profitability, advertising budget, and marketing strategy. It’s also more valuable than...

No doubt you see digital marketers discussing the newest and most exciting email marketing tricks just about every day all over the internet. Some of these hacks will promise to change the way you market your product. Some might even guarantee to take...