1. The data is reliable when it is collected from
(a) educated people
(b) local area
(c) universe of the interest
(d) outside the universe of interest
2. A management theory fails because
(a) it lacks universal applicability
(b) people are illiterate
(c) theory is not necessary
(d) people do not want to work accordingly
3. Which of the following is known as a Watch Dog of International Trade?
(a) GATT
(b) UNCTAD
(c) G 16
(d) WTO
4. Sales promotion can be evaluated by
(a) survey
(b) examining sales data
(c) experiment
(d) observation
5. The main focus of marketing is on
(a) customer satisfaction
(b) selling the product
(c) profit
(d) product improvement
6. Narrow span of management results in
(a) formal structure
(b) tall structure
(c) informal structure
(d) flat structure
7. Which of the following is/are not type(s) of direct marketing?
(a) Telemarketing
(b) Buying service
(c) Direct mail
(d) Both (2) and (3)
8. Which of the following is a barrier to effective planning?
(a) External inflexibilities
(b) Internal inflexibilities
(c) Rapid change
(d) All of the above
9. Which of the following is not the major aspect of Marketing Environment?
(a) Technology
(b) Economy
(c) Agreement
(d) Culture
10. Which of the following is a behavioural segmentation variable?
(a) Age
(b) Sex
(c) Occasion
(d) Religion
11. Attitude measurement scale can be
(a) nominal
(b) ordinary
(c) interval
(d) all of the above
12. A sales potential means
(a) an estimate of sales, in dollars of physical units, in a future period
(b) an estimate of the maximum possible sales opportunities present in a particular market segment
(c) an estimate of sales in a past period
(d) None of these
13. Direct marketing is an effective tool for
(a) consumer
(b) business to business marketing
(c) both (a) and (b)
(d) none of these
14. A market segment should be
(a) measurable
(b) accessible
(c) differentiable
(d) all of the above
15. Globalization of a company means the company is
(a) geocentric
(b) ethnocentric
(c) regiocentric
(d) polycentric
16. Which is importance of Pricing?
(a) Stability in Prices
(b) Purchase Planning
(c) Help in Product Comparison
(d) All of these
17. The objectives of Pricing includes____.
(a) Profit oriented objectives
(b) Skimming the Cream Price
(c) Sales oriented objectives
(d) Both (A) and (C)
18. Maximizing Profit is possible, when____
(a) Monopoly Position in the market
(b) High Product Price
(c) MC = MR
(d) All of these
19. In relation to marketing, skimming policy is related to
(a) product production
(b) initial sales of product
(c) product planning
(d) advertising
20. Minimising loss is result of____.
(a) Better Product Quality
(b) Sales Promotion Scheme
(c) High Competition
(d) All of these
21. Sales oriented objectives includes____.
(a) Maximising Sales Volume
(b) Maximising number of customers
(c) Maximising market share
(d) All of these
22. Which are the objectives of Status-quo-objective pricing?
(a) Stabilising Prices
(b) Meeting Competition
(c) To ensure existence
(d) All of these
23. VC means____.
(a) Value Cost
(b) Variable Cost
(c) Variable Costing with volume
(d) All of these
24. Variable Cost of Product involves____.
(a) Material Cost
(b) Research and development expenses
(c) Rent
(d) Salary
25. P/V Ratio stands for____.
(a) Profit volume ratio
(b) Product value ratio
(c) Product variation ratio
(d) Value of Price ratio
Important For: IBPS Specialist Marketing Officer, Insurance Marketing Officer