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Illustration by Ryan Peltier Imagine that you run a large company, prominent in its industry, with a loyal customer base and strong profit margins. Suddenly, a new product comes along that threatens your existence. It could be a technological development...

Christmas marketing is often associated with glitzy advertising campaigns, in-store displays and festive product offers. Although all those elements often enter the mix, Christmas is also a time for customer relationship management (CRM) specialists...

LUMA Partners The investment bank’s presentation explains the convergence of the ad tech and martech industries. After demystifying the multi-billion digital marketing industry in a presentation last year, the investment bank LUMA Partners has just...

One third of marketers believe personalization will be the most important trend in the future. That’s ‘cause 86% of consumers say it informs their purchases. But there’s a problem. Because less than 10% of marketers believe they’re “highly effective...

Tweet Tealium is currently known as a market leader in enterprise tag management and solutions. Today Tealium announced new data connectors that allow enterprises to integrate rich audience profile data into leading marketing clouds, including...