Starz launches two digital experiences with Portait App and Genius Quizz , in anticipation of the upcoming Second Season of Da Vinci’s Demons which premieres on STARZ on Saturday, March 22nd at 9 pm ET/PT.
“Your Portrait by da Vinci” digital app allows users to have their very own portrait drawn by Leonardo da Vinci himself by simply uploading a photo or connecting to their Facebook account to select an image. Once the photo is uploaded, the da Vinci sketch book will animate through multiple pages of his work and resolve to a clean page where his latest creation will begin. As da Vinci‘s talented hand moves, the sketch of the user appears. Once complete, users may post the image to Facebook, share on Twitter or download.
This experience, created by Starz in partnership with Arsonal (www.arsonal.com), is compatible for mobile, desktop and tablets and available at Starz.com and “Da Vinci’s Demons” Facebook tab.
The second digital experience, “Dark Side of Genius” interactive quiz, measures users’ intelligence level and their propensity towards a much darker side of madness, placing users on an X/Y grid with some of the greatest minds in history including the great artist and inventor Leonardo da Vinci.
How It Works
The user takes a psychological and intelligence assessment inspired by real exams used today. As they go through the experience they will have access to exclusive videos of “Da Vinci’s Demons” Season Two. The quiz will be a mixture of quick response questions, observations and multiple-choice answers; a combination of psychological and IQ tests.
Once users have completed their assessment, they will receive a results summary and see where they fall on an X/Y grid that identifies “Genius” as one axis and “Madness” as the other. There will be four quadrants on the grid. Depending on how the user answers, their position within those quadrants will vary. They will see how they compare to other famous geniuses throughout history and they can share their results.
The Dark Side of Genius is a browser-based experience with dynamic video-based backgrounds.
The experience will be available on Starz.com and the Da Vinci’s Demons’ Facebook page. It will be available on mobile, tablet and desktop. “Dark Side of Genius” was created by Starz in partnership with And Company. (www.andcompany.com).