Drones serving meals ordered through a table-top digital waiter like the Siri or Amazon Echo’s Alexis. Reusable soda cups imbedded with an RFID code monitoring credits for refills. A Microsoft outlook plugin that identifies that chain’s nearby location convenient for meetings.
The restaurant industry is hard at work innovating new ways to accommodate their customer’s desires and as a result, increase sales.
The above types of digital innovations carry their own financial risks should they miss the mark, but what of physical innovations that carry steeper startup costs and subsequent risk should they fail? New menu items, new packaging, new locations and new store concepts all carry substantial cost risks that can halt their introduction.
Would you take more of a risk on a new idea if you knew for certain that your costs could be reimbursed if the concept fell short of expectations? Without such a safety net, many restaurant chains are naturally more hesitant to try new ideas that carry the potential to grow sales and market share. Evergreen-Partners was founded specifically to provide a safety net for precisely these types of innovations.
Innovations need not be a complete remake of the entire dining concept. Perhaps your broilers have become much less efficient than new models, but swapping them out involves not only the cost of the new broilers but the time and expense of disposing of the old ones. What if you could sell those old broilers for your full original cost and have a simple ready-made distribution strategy for them? Rather than testing a new menu item just in a very limited number of locations, you might get better market intelligence by introducing it to a broader customer base. That comes with higher costs and more risk should that menu item not take off as projected, but what if you could sell all the unsold product at your full cost quickly and efficiently.
These are all solutions that can be provided through Evergreen-Partners. In return for our purchase, you would place a relative portion of your broadcast, digital, out of home or print advertising plan through our world-class media division. It will be the same advertising you and/or your agency will place. Same rates and commercial terms. In fact, we work with your agency and buy at net to allow them their normal compensation. It’s as if your agency was willing to pay you full cost for your surplus just for the privilege of continuing to place your advertising with them. You wouldn’t expect your agency to offer that because it’s not their business, but it is ours.
Perhaps reconsider that innovative new concept that’s been proposed but tabled because of the financial risk. You can lower that risk to the point of it now being feasible to improve your restaurant’s customer experience and your bottom line.
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