The editors of Event Marketer magazine announced the winners of the 2016 Experience Design & Technology Awards, the world’s largest and only recognition program honoring the brands and partners creating the best designed experiences and the most effectively “wired” engagements. Top honors were awarded at a Gala event at the sixth annual EventTech conference at the Paris in Las Vegas, taking place Nov. 14-16.
Best B-to-B Environment
Gold Winner
Campaign: I/O 2016
Client: Google
Partners: Sparks, Superfly, Jack Morton Worldwide
Silver Winner
Campaign: #TwitterCity
Client: Twitter
Partner: NA Collective
Bronze Winner
Campaign: Super Bowl 50 at Pier 48
Client: CBS
Partner: GMR Marketing
Best Consumer Environment
Gold Winner
Campaign: Gatorade Fuel Lab
Client: PepsiCo
Partner: MKTG
Silver Winner
Campaign: The Coca-Cola Tasting Room
Client: Coca-Cola Co.
Partner: Mosaic
Bronze Winner
Campaign: Mini Oval Office
Client: Instagram
Partner: FoxTales
Best Permanent or Pop-Up Retail Experience
Gold Winner
Campaign: Wonder Photo Shop
Client: Fujifilm
Partner: Match Marketing Group
Silver Winner
Campaign: Sensodyne True White Sensitivity Suite
Client: GlaxoSmithKline
Partner: Mosaic
Bronze Winner
Campaign: The Levi’s Lot
Client: Levi’s
Partner: MKTG
Best Mobile Marketing Vehicle
Gold Winner
Campaign: Campaign Camper
Clients: CNN, Facebook
Partner: FoxTales
Silver Winner
Campaign: Hops & iOPS
Client: Net App
Partner: iDEKO Productions
Bronze Winner
Campaign: Mobile Experience
Client: Tenneco
Partner: Brewco Marketing Group
Best Outdoor Environment
Gold Winner
Campaign: Pure Leaf Tea House
Client: PepsiCo
Partner: Match Marketing Group
Silver Winner
Campaign: Pepsi Fan Deck at Levi’s Stadium
Client: PepsiCo
Partner: Motive
Bronze Winner
Campaign: #TwinkieBull
Client: Hostess
Partner: agencyEA
Best Experience Entrance
Gold Winner
Campaign: InterConnect Cognitive Gateway
Client: IBM
Partner: George P. Johnson
Silver Winner
Campaign: Future Front
Client: AOL
Partner: FIRST
Bronze Winner
Campaign: RSA Conference
Client: Symantec
Partner: Opus Agency
Best B-to-B Event General Stage Experience
Gold Winner
Campaign: GSX
Client: Cisco
Partner: Tencue
Silver Winner
Campaign: L.E.A.D.
Client: John Deere
Partner: BI Worldwide
Bronze Winner
Campaign: Insight
Client: IBM
Partner: Drury Design Dynamics
Best Trade Show Exhibit (50′ x 50′ and Up)
Gold Winner
Campaign: CES 2016
Client: GoPro
Partner: ASTOUND Group
Silver Winner
Campaign: EULAR
Client: AbbVie
Partner: Ashfield Meetings & Events
Bronze Winner
Campaign: E3 2016
Client: 2K
Partner: Freddie Georges Production Group
Best Trade Show Exhibit (Under 50′ x 50′)
Gold Winner
Campaign: CES 2016
Client: Faraday Future
Partner: Pinnacle Exhibits
Silver Winner
Campaign: CEDIA
Client: Control4
Partner: 3D Exhibits
Bronze Winner
Campaign: Arnold Sports Festival
Client: Optimum Nutrition
Partner: kubik
Best Use of a Single Technology (B-to-C)
Gold Winner
Campaign: Locker Room Unveil
Client: Nike
Partner: On Board Experiential Marketing
Silver Winner
Campaign: Red Door To Rio
Client: Canadian Tire
Partner: wonderMakr
Bronze Winner
Campaign: Virtual Brandhouse
Client: Under Armour
Partner: Next/Now
Best Use of a Single Technology (B-to-B)
Gold Winner
Campaign: VR Brewery Tour at the Budweiser Beer Garage
Client: Anheuser-Busch
Partners: Pro-Ject, The Uprising Creative
Silver Winner
Campaign: Cisco Live VR Experience
Client: Cisco
Partner: InVision Communications
Bronze Winner
Campaign: Agenda Central
Client: Amazon Web Services
Partners: Opus Agency, etech
Best Use of A/V
Gold Winner
Campaign: Mirage at Metropolis
Client: Ivanhoe Cambridge
Partner: Go2 Productions
Silver Winner
Campaign: Be a Champion
Client: AdvoCare
Partner: Multi Image Group
Bronze Winner
Campaign: COPA America Centenario Official Draw
Client: Major League Soccer
Partner: iDEKO Productions
Best Event App
Gold Winner
Campaign: Ringling Bros. and Barnum & Bailey Circus
Client: FELD Entertainment
Partner: Thuzi
Silver Winner
Campaign: HPE Discover 2016
Client: Hewlett Packard Enterprise
Partner: Eventbase
Bronze Winner
Campaign: The Heat App
Client: Miami Heat
Partner: SapientNitro
Best Use of RFID/NFC/BLE
Gold Winner
Campaign: Call of Duty XP 2016
Client: Activision
Partners: NCompass International, Thuzi
Silver Winner
Campaign: Pop-Up Experience
Client: IKEA
Partner: SDImktg
Bronze Winner
Campaign: Gatorade at NATA 2016 AT Expo
Client: PepsiCo
Partner: Mirror Show Management
Best Use of Social Media
Gold Winner
Campaign: Social Square
Client: Ford Motor Co.
Partner: Imagination
Silver Winner
Campaign: Cisco Live
Client: Cisco
Partner: In-house
Bronze Winner
Campaign: SAPPHIRE NOW 2016
Client: SAP
Partner: In-house
Best High-Tech Audience Interaction
Gold Winner
Campaign: Game Winner
Client: Verizon Wireless
Partner: Momentum Worldwide
Silver Winner
Campaign: Pit Crew Experience
Client: McDonald’s
Partner: Next/Now
Bronze Winner
Campaign: #MoreConnected
Client: Lufthansa Airlines
Partners: Department Zero, MMGY Global, Brisk Interactive
Best Touch- or Gesture-based Interactive
Gold Winner
Campaign: Restroom for All
Client: MasterCard
Partner: McCann New York
Silver Winner
Campaign: Samsung Hole 360
Client: Samsung
Partner: Wasserman
Bronze Winner
Campaign: The Butler Button
Client: Fortune International Group
Partner: SapientNitro
Best Combination of Event Technologies (B-to-C)
Gold Winner
Campaign: Fear the Walking Dead: The Abigail Experience
Client: AMC Networks
Partner: Production Glue
Silver Winner
Campaign: XFINITY X1 Challenge
Client: Comcast
Partner: GMR Marketing
Bronze Winner
Campaign: Orange Is The New Black
Client: Netflix
Partner: Allied Experiential
Best Combination of Event Technologies (B-to-B)
Gold Winner
Campaign: Experience Future-Ready
Client: Dell EMC
Partner: Opus Agency
Silver Winner
Campaign: Gatorade at NATA 2016 AT Expo
Client: PepsiCo
Partner: Mirror Show Management
Bronze Winner
Campaign: Hannover Messe 2016
Client: AT&T
Partner: CSE
Best Digital+Live Campaign
Gold Winner
Campaign: M&M’S 75th Anniversary
Client: Mars
Partners: Weber Shandwick, Jack Morton Worldwide
Silver Winner
Campaign: DELQA
Client: Microsoft
Partner: Listen
Bronze Winner
Campaign: #TasteTheFeeling
Client: Coca-Cola Co.
Partner: Urban
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