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In this episode of EM All Access, Mountain Dew’s Digital Brand Manager Christine Ngo talks about why the brand is obsessed with virtual reality. Hosted by Event Futurist Joe English. The post New Video: Why Mountain Dew is Obsessed with VR appeared...

I have been to a lot of events. I’ve been to conferences and tradeshows and expositions. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. From all that experience I have found there is...

Periscope launched in late March with much fanfare. The mobile live-streaming app has the potential to make Twitter and even more powerful news platform. However, brands like Mountain Dew, Spotify and GE were among the first to experiment with this new...

Previously VRFocus  has reported on Mountain Dew’s comments on the applications of virtual reality (VR) in advertising as well as releasing their own skateboarding experience. Now the energy drink company has released a new VR snowboarding experience...

In just a few weeks, the hot sun shining over Las Vegas will beam down upon the pale and smiling faces of an encroaching army of office-dwelling ecommerce merchants. These troglodytes will have journeyed from afar to an arid and sin-filled wasteland...