*Following largely positive reviews, Sony TV‘s “The Queen Latifah Show” opened with a 1.7 household rating yesterday and a 0.9/5 in women 25-54. That was double the delivery for the premiere of the other new daytime syndicated talk show this fall, “Bethenny,” last Monday.
It was just shy of the debut of Arsenio Hall’s late-night syndication talker (1.9 HH) last Monday and trailed last fall’s premiere of “Katie” (2.8, 1.6), but “Latifah” improved “Katie’s” time periods and built on its lead-ins by double digits, especially in the key Women 25-54 demo where her show was up 80% from last year’s time period and up 29% from its lead-in.
“The Queen Latifah Show” opener, which featured guest John Travolta and performance by Willow Smith, daughter of the show’s executive producers Will and Jada Pinkett Smith, did very well in the two top markets, improving its time periods by 60% in New York and 200% in Los Angeles.
As for the other freshmen, “Bethenny” (0.8 HH, 0.4 W25-54) and “The Test” (0.8 HH) held steady while “Arsenio” dropped to a 0.9 HH rating. “Steve Harvey” opened the second season with a 1.4 HH rating.
Meanwhile, the premiere of “Sleepy Hollow,” starring Nicole Beharie and Tom Mison, was the highest-rated show in primetime on Monday, and Fox’s highest-rated fall drama premiere in seven years. In Nielsen talk, the highest-rated doesn’t necessarily mean the most-watched.
“Sleepy Hollow’s” 10.1 million viewers came in second to the 16.2 who tunred in for the premiere of ABC’s “Dancing With the Stars.’”