In the recent times, the Pakistani software developers have shown their caliber and talent in the mobile games and entertainment apps sector. With the growing advancement in the IT and software development field, it is now considered as a more useful, lucrative and significant area of interest for the masses.
With the start-ups such as Pepper.pk, who dominated BlackBerry’s Appworld with their iconic game Ninja Fruit Bash, TenPearls winning Nokia and AT&T Innovators 2011 competition via Animal 101and PiLabs, storming themselves with official Garfield game named as ‘Field Garfield’, Pakistani developers have show an enormous potential in the international software development arena.
The evolution of software and mobile games development has revolutionized our daily lives almost in every field. As improvements prevail with the passage of time, the software development is making its mark on the global arena. In the entertainment industry, the trend of exciting games on smartphones have a massive scope as they have are as worthy as computer and video games. Now, Pakistani start-ups and game developers are also regarded as the masters in the field of mobile games as they have managed to develop games that are renowned all over the world.
The evolution of mobile games kicked off some 20 years ago, back in 1994 when Hagenuk MT-2000 was designed. It was developed and made in Denmark and was the inaugural cellular phone to feature a built-in version of the hugely famous game Tetris. Meanwhile, Finnish handset maker Nokia was considered to be the pioneers as one of its handset contained the Snake game in 1997. This grabbed a massive success for the company and hence termed as the driving force behind the concept of mobile games. A number of IT firms enthusiastically began to working on this science and hence a new era in the software entertainment industry started.
After that, the rising sun of the new Millennium emerged as the milestone which offered fresh ideas, developers and publishers, resourceful entrepreneurs and a foray of smart phones.
US mobile phone behemoth Apple’s App Store offered incentive to develop mobile games when it’s launched its iPhone back in 2007. This was further helped by the introduction of the ‘App Store’ in 2008 which surfaced as a forum of direct connection between the developers and buyers. Since then, some 50 billion apps have been installed by users. At present, the App Store provides an average of 90,000 apps comprising of assorted mobile games.
Pakistani developers have also critically claimed their expertise on the international stage by making a huge variety of mobiles games over a couple of previous years. It shows that there is massive talent, caliber and potential in the local youth and professionals who can easily compete at the international level in software development.
Pakistani developers have managed to get worldwide appreciation and acclamation by developing world-class user friendly line-up of mobile apps. In the recent times, CNN highlighted an app dubbed as Groopic, designed by Lahore-centered firm Eyedeus in order to confine group images, enabling the photographer to be a part of the snap as well. Similarly, National Public Radio also mentioned Clean Lahore App – software made by Dr Umar Saif, especially identifying the regions with massive dengue outbreak and to detain dengue impediment steps being observed by local government.
In Pakistan, software developers design almost all types of games ranging from casual to educational, social, religious and sports-related for the world-famous operating systems such as iPhone, iPad, Android, Blackberry, Palm, Apple and Windows Phone. A number of local start-ups and their work are as follows;
Gameview Studios
Made by two brothers named Rizwan and Irfan Virk in 2005. Its developed games are ‘aquarium’ mode games centered for the iPhone. It envelops Tap Fish, Tap Birds, Tap Town, Tap Mall, Tap Ranch and Titans vs Olympians. The company was taken over by Japan’s DeNA in 2010, one of the most booming mobile Internet Corporations internationally. It launched Tap Jurassic in 2011, which moved to the top ranks by having over 1 million downloads in just 10 days.
Mindstorm Studios
This start-up is also a joint venture of two brothers; Babar and Faraz Ahmed. Surfacing in 2006, it made a number of famous games. It made Pakistan’s inaugural PC game to be put for international sale in 2009 under the name of Cricket Revolution. Another game called “Cricket Power”, was honored as the official online game of the Cricket World Cup 2011, and is the most sophisticated 3D online cricket game. It has millions and millions of downloads from the cricket fans globally. Other notable games include “Whacksy Taxi”, “Mafia Farm” and “Kingdom of Heroes”.
Caramel Tech Studios
Again a company launched by two brothers Saad and Ammar Zaeem. They have been developing games for social media platforms like Facebook and mobiles also. A number of mega-hits like Fruit Ninja, Jetpack Joyride and the Stick Sports series are being listed in the portfolio of this company.
When it comes to the international stage, Pakistani developers have also made their mark quite superbly by developing a plethora of top-notch applications. To start with, Pepper.pk’s Photo Editor, a top selling app on BlackBerry App World over all categories and nations worldwide. Similarly, Duddoo Aur Dhobi by JugnooMedia, is an impressive app which comprises of primary Urdu nursery rhymes for kids.
Likewise, Eccentrica Technologies has designed a software app for Shaukat Khanum Memorial Hospital, which enables consumers give donations while having a look at their fund raising progress at the same instant, having organized news and events concerned with the hospital and send follow up report as well. Alongside these, patient’s lab reports and doctor appointments can also be managed.
Hence, we can easily realize that Pakistani software developing start-ups are up to the mark locally as well internationally by working with leading operating systems such as Google Play, Apple App Store, Windows Phone Store, BlackBerry App World or Nokia Store. These apps start from productivity to social media platforms, sports to religious apps, entertainment to education, and so on.
Meanwhile, there is always a room for improvement regarding the quality and performance of these apps. There is no doubt in the world class quality of these apps; however, there prevails some short comes which can be rectified to make them more functional and their performance above ordinary.
Pakistani developers also require concentrating on covering the fields which are still un-discovered. For instance, the field of m-commerce and m-banking applications has a huge potential. HBL MoneyWise is an m-banking app designed by HBL Pakistan, but limited local m-banking app couldn’t give it a flying start as a lot of banks prefer to use foreign made apps to cater their cellular banking needs.
Out of 125 million cellular subscribers in the country, merely 15 million are anticipated to utilize their smartphones for the purpose of e-commerce options.
Health-centered mobile app portfolio is also a massive and significant category of software which needs enhancements every now and then. Remote health-care supplies centered on Mobile-apps and supervision facilities can be effective in quality health care access to the underprivileged patients all over the country. They can further be made useful in optimized health management in order to initiate brisk emergency aid facilities.
Last but not the least, the most important part, Development, needs to be focused to enhance mobile application through the use of latest local wireless internet setup in Pakistan. We should be keen to get the advantages of these apps on the domestic and grass-root level. It needs major effort both on the part of government as well as the startups to optimizes the existing infrastructure and make it useful for the local masses.
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