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Programmatic’s new role in integrated campaigns
via marketingweek

Investment in programmatic marketing is growing at such a rate that many brands and marketers are finding it difficult to keep up with the changes. According to research by eMarketer released earlier this month, spending on programmatic digital display...
Bizo, With IAB Support, Releases First ‘For Dummies’ Guide to B2B Display Advertising
via adotas

SAN FRANCISCO, January 15, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the publication of “B2B Online Advertising For Dummies,” the first book focused on helping B2B marketers understand...
LinkedIn Ads: A Comprehensive Guide for B2B Marketers in 2017
via klientboost

Why use LinkedIn ads to help find new prospects and nurture leads? Let’s start with why you might want your brand engaging on the platform period. What is this LinkedIn you speak of? – Image Source LinkedIn has a large user base to tap into with more...
What is influencer marketing in 2016 ?
via upfluence

In this article... What is influencer marketing Why is influencer marketing so popular? 7 reasons why you need to use influencer marketing Who’s currently using influencer marketing? How to run a successful influencer marketing campaign in 5 steps...
Programmatic & Digital Media Glossary
via lens

Lens Academy has produced a list of terms in this particular domain of knowledge with the definitions for those terms. A B C D E F G H I J K L M N O P Q R S T U V W X Y A A/B testing A/B testing refers to a methodology used...

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