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Updated: New information on how to build relationships with ITT applicants and recruits. Create a successful marketing campaign to help you attract and recruit the best trainee teachers to your ITT programme. Marketing and recruitment timeline January...

When setting up your Google Analytics account, it is important to have a checklist. It will allow you to review the process as you go to ensure that it serves as a solid tool for your website measurement, analysis, and optimization. After all, you are...

As many of you already know, I have been running multiple Photography AMA (Ask Me Anything) sessions on Facebook and Google+ over the last few months. These incredibly popular posts were opportunities for photographers from all over the globe to have...

We’ve all faced disappointing traffic numbers and even heart-stopping dives. It happened to me recently on this website. Two years ago, I was blogging along as usual, when wham, my traffic dropped! As it turns out, it was a random algorithm update...

A lot of marketers say content is king. Others say that social is the most powerful marketing tool available. Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. Owned, Earned, Paid, and Dark...