THE SPECIAL LIVE EVENT INCLUDED MUSICAL PERFORMANCES FROM JUSTIN BIEBER, BIG SEAN AND KACEY MUSGRAVES, AS WELL AS APPEARANCES BY WILL.I.AM, JASON BATEMAN, KRISTEN BELL, HALLE BERRY, JESSICA BIEL, JULIE CHEN, STEPHEN COLBERT, COMMON, JAMES CORDEN, TERRY CREWS, JENNIFER GARNER, SCARLETT JOHANSSON, JIMMY KIMMEL, TAYLOR LAUTNER, AUSTIN MAHONE, JOE MANGANIELLO, MATTHEW MCCONAUGHEY, SETH MEYERS, GWYNETH PALTROW, LOGAN PAUL, JEREMY RENNER, RYAN SEACREST, J.K. SIMMONS, ERIC STONESTREET, JUSTIN TIMBERLAKE, JESSICA WILLIAMS, STEVIE WONDER AND MALALA YOUSAFZAI
http://www.thinkitup.org| facebook.com/thinkitup.org | Twitter: @think_it_up | Instagram: @think_it_up
WHAT: On Friday September 11, 2015, the Entertainment Industry Foundation (EIF), a leading charitable organization of the entertainment industry, hosted a star-studded “roadblock” telecast fundraising event in support of Think It Up, EIF’s new national education initiative. ABC, CBS, FOX and NBC simultaneously broadcast the live Think It Up one-hour special at 8|7C.
Think It Up seeks to inaugurate a new movement in support of the nation’s students, teachers and schools, helping generate excitement about learning everywhere in America and building a sense of optimism about the changes underway in classrooms across the country. The Think It Up telecast helped to spark a new excitement for learning across the country, as well as to launch and begin accepting donations via thinkitup.org, a first-of-its-kind platform to fund student-powered, teacher-led learning projects in partnership with DonorsChoose.org, the popular teacher crowdfunding charity. Think It Up major supporters include Staples, The Bill & Melinda Gates Foundation, ExxonMobil, iHeartMedia, the XQ Institute and Ashoka’s Start Empathy Initiative.
WHO: Entertainment Industry Foundation’s Think It Up Education Initiative’s inaugural live telecast, featuring: musical performances by Justin Bieber, Big Sean And Kacey Musgraves, as well as appearances from will.i.am, Jason Bateman, Kristen Bell, Halle Berry, Jessica Biel, Julie Chen, Stephen Colbert, Common, James Corden, Terry Crews, Jennifer Garner, Scarlett Johansson, Jimmy Kimmel, Taylor Lautner, Austin Mahone, Joe Manganiello, Matthew Mcconaughey, Seth Meyers, Gwyneth Paltrow, Logan Paul, Jeremy Renner, Ryan Seacrest, J.K. Simmons, Eric Stonestreet, Justin Timberlake, Jessica Williams, Stevie Wonder and Malala Yousafzai.
WHEN: September 11th, 2015
WHERE:
Barker Hangar, Santa Monica
3021 Airport Ave.
Santa Monica, CA 90405
About the Entertainment Industry Foundation
The Entertainment Industry Foundation (EIF), established in 1942, harnesses the collective power of the entire industry to generate awareness and funds for critical health, educational and social issues. Stand Up To Cancer (SU2C), EIF’s largest initiative, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease. SU2C accelerates research to get new therapies to patients quickly. Since its founding seven years ago, SU2C has launched 16 collaborative “Dream Teams” comprising over 940 scientists from 123 leading institutions around the world. That research, including 151 planned, initiated or completed clinical trials, has led to Food and Drug Administration approval of two new treatments. In just 15 months, Hunger Is, EIF’s collaboration with The Safeway Foundation, has significantly raised awareness of childhood hunger in the United States and over $10 Million to support breakfast, afterschool and out-of-school meal programs.
About Think It Up
Think It Up is an initiative of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, created to bring broad cultural attention to the urgency of improving the learning experience in America. The national education initiative will seek to reframe the public discussion about education, create a culture of excitement about learning everywhere in America and build a sense of optimism about the potential of education in classrooms across the country.
Think It Up will invite public middle and high school students to work with their teachers to develop projects that draw on their passions and help pursue their educational goals. Posted on thinkitup.org, in collaboration with DonorsChoose.org, the student-powered, teacher-led projects will be crowdfunded by citizen donors beginning September 2015. The projects will entail rigorous skill development that prepares American youth for post-high school life, helping pave the way for career success, regardless of the path.
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